KRAKOW, Poland, July 28,
2020 /PRNewswire/ -- Saudia, the national flag carrier of
the Kingdom of Saudi Arabia, and a member of the SkyTeam
alliance, has signed a 10-year contract with Comarch (WSE:
CMR), a global provider of software-defined products and
services for improving business efficiency. The airline is to
implement a loyalty management system designed by Comarch,
specifically the For Travel Edition of Comarch Loyalty
Management (CLM 5).
The collaboration is the result of a process that started in
2018 when Saudia was looking for a new technology provider, one
that had many years of experience in carrying out extensive loyalty
projects for airline and travel companies.
Saudia's requirements from a vendor and business partner was for
there to be a focus on innovation and technology at every step of
the customer experience. The company set forth to redesign and
improve its existing Alfursan Loyalty Program. The aim was to move
past the boundaries of traditional loyalty management
programs and incorporate the latest customer engagement
techniques to build stronger relationships with its clients. This
is exactly what Comarch had to offer.
As a global provider of cutting-edge loyalty management
software, Comarch is a company driven by innovation. Having been
recognized many times for delivering top-quality IT systems and
services (e.g., winning the Best Loyalty Innovation Award
during this year's Loyalty & Awards 2020 conference), we have
proven ourselves to be the right partner for Saudia.
CLM for Travel is an expanded version of the classic CLM design,
which includes a wide range of features designed
specifically for travel industry professionals such as
Saudia. Therefore, it will help the company improve its
customers' engagement, gain a competitive advantage, and
reduce operational costs.
Plus, CLM is under continuous development, meaning it is
constantly being enhanced with new features such as Location-based
Services and Gamification, which, in turn, can play a major role in
keeping things fresh and exciting for both Saudia and its
clients.
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