Fenix Outdoor is entering into a partnership with Maloja to operate production in Bulgaria.
June 05 2024 - 10:30AM
UK Regulatory
Fenix Outdoor is entering into a partnership with Maloja to operate
production in Bulgaria.
Zug, June 5th, 2024
Fenix Outdoor is entering into a partnership with Maloja
to operate production in Bulgaria.
Fenix Outdoor is entering into a partnership with the German
outdoor brand Maloja to operate apparel production at their
existing production facility, Viomoda, in Plovdiv, Bulgaria. This
is the first step toward establishing apparel production in Europe
at Fenix Outdoor.
We see this as a crucial step towards improving our
competitiveness through increased production flexibility, faster
lead times, and shorter-distance freight to our biggest markets,
enabling improved delivery times with lower carbon emissions.
“It’s been a long journey to get to this point, but we are
very happy with the outcome. Maloja is exactly the kind of partner
we sought when we started investigating our options within own
production in Europe. This is the first step towards our long-term
strategy of bringing 20 % of our apparel production in-house.
Establishing this partnership, with room to grow, is a win-win for
all parts, including our customers” – Martin Axelhed,
Executive Vice President, Fenix Outdoor.
Fenix Outdoor has the option to acquire up to 49% of Viomoda,
the production subsidiary of Maloja.
The transaction is not expected to have any significant
financial effect in Fenix Outdoor’s consolidated accounts.
If any further questions, please contact:
Martin Nordin, Executive Chairman, Fenix Outdoor International AG,
+41 797 99 27 58
- Production partnership with Maloja_clean
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