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RNS Number:8681A
Ericsson(L.M.)(Telefonaktiebolaget)
21 March 2001


Ericsson unveils first GSM mobile camera - CommuniCam(TM)

Ericsson  today  unveiled  the  world's  first  mobile  camera  for  GSM  -  the
CommuniCam(TM) - the first of Ericsson's imaging products. It is an innovative,
fun  and  simple way to send instant pictures from a mobile phone to an  e-mail
address  or store them in a virtual photo album. The camera will be commercially
launched during second quarter 2001.

Instant imaging is growing in popularity. The first of its kind, the new  mobile
camera CommuniCam is an innovative, fan and simple way to send instant pictures
using a mobile phone, adding a new visual dimension to personal messaging.

To  transform a mobile phone into an instant imaging device, users  simply  snap
the  camera  on to the end of a mobile phone, flip the phone up to the  eye  and
shoot. The CommuniCam can be used with any Ericsson mobile phone equipped with a
modem.  The image can then be sent as an e-mail, added to the  user's  personal
WebAlbum on the Ericsson Mobile Internet portal stored in the camera, or
deleted.

The  CommuniCam is controlled through dynamic user-friendly menus in the phone's
display  and  up  to  5 images can be stored in the camera for  later  use.  The
WebAlbum  offers  a  unique  opportunity to create an online  community  through
personal  pictures,  and  provides a gallery  from  which  to  create  and  send
personalized electronic postcards.

Wherever they are, CommuniCam users can share the moment instantly with friends
or  family,  whether it is off-pist skiing, partying or just sending  an  image 
of a meeting  point  to a friend's computer before a rendezvous. Aimed 
primarily at 16-24  year  old  early-adopters, the key to CommuniCam is fun and
spontaneity. CommuniCam supports 352x288-pixel image resolution with a color 
depth of 24 bits, which is perfectly adapted for non-professional usage. This
resolution is optimized for swift transmission thus the average transmission
time for a single CommuniCam image is only about one minute.

With a distinctive and instantly likeable curved look, the CommuniCam comes with
its  own pouch that can be worn around the neck at all times. Weighing just 
25g, the CommuniCam  can  go everywhere a mobile phone goes, making  it  ideal 
for spontaneous use.

The  CommuniCam  combines a camera and an  Internet  site  where CommuniCam 
users  can  link  to  the  web/WAP  Ericsson  Mobile Internet  portal and create
a personal album of images.  Images can  be  edited  on-line and also be
downloaded from EMI to a computer or laptop.

To view the Ericsson CommuniCam, go to:
http://www.ericsson.com/press/phli_pcoph.shtml

Ericsson is the leading  communications supplier, combining innovation in
mobility and Internet in creating the new  era  of mobile  Internet.  Ericsson 
provides  total  solutions  covering everything from  systems and applications 
to  mobile  phones  and other communications tools. With more than 100,000
employees  in 140  countries, Ericsson simplifies communications for  customers
all over the world.

Read more at http://www.ericsson.com/press

FOR FURTHER INFORMATION, PLEASE CONTACT

Peter Bodor, Public Relations Manager
Ericsson Mobile Communications AB
Phone: + 46 8 404 2423, E-mail: peter.bodor@ecs.ericsson.se

About Ericsson Mobile Internet
Ericsson  Mobile Internet (EMI) is an advanced Web based portal that can be
accessed anywhere in the world using a mobile phone with WAP or a computer with
a standard Web browser.  Customizable for individual users, EMI features an
on-line  WAP search  engine,  personal calendar  and  address  book,  e-mail
account, access to  Ericsson Customer Services, product information  and  FAQs, 
plus the ability  to  build   on-line communities/share address books with
friends and colleagues.

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