ACV Advance Visual

RNS Number:2124U
Advance Visual Communications PLC
16 November 2000

                                   
                ADVANCE VISUAL COMMUNICATIONS COMMENCES
               TRADING ON ALTERNATIVE INVESTMENT MARKET
                                   
                                   
   Advance  Visual  Communications Plc ("AVC"  or  the  "Company"), a
   provider of internet professional services (IPS) and digital  media
   solutions,  today announces its Ordinary shares have been  admitted
   to  trading on the Alternative Investment Market (AIM) with  effect
   from 8am this morning.
   
   * AVC  successfully  raised  #5 million,  following  a  placing  
   and shareholder  offer  of 50 million new shares at  10p  per  
   Ordinary share, giving AVC an initial market capitalisation of 
   #15 million.
   
   *The  proceeds  will  be used to develop a wider  presence  in  the
   rapidly  growing  European IPS marketplace through acquisitions  of
   existing businesses in key European cities.
   
   * The  European IPS industry is forecast by IDC to grow by  over 46
   per  cent  per annum from 1999 over the next four years reaching  a
   level  of $28.6 billion in 2004. Currently the European IPS  market
   is  fragmented  and AVC directors believe that it will  consolidate
   in  line  with the evolution of the North American IPS market  with
   the emergence of several larger players.
   
   * AVC's  target clients are mid to large corporations avoiding SMEs
   and   e-commerce  start-ups  due  to  their  limited  budgets.  The
   existing  client base includes Tag Heuer, Reuters,  Union  Bancaire
   Prive,  Espirito  Santo,  Banque Syz & Co,  UB  Mobile,  Hallmark,
   Adidas,  Marshalls, the DTI, Royal & Sun Alliance and the  European
   Patent Office.
   
   * Arthur  Andersen  acted  as Nominated Adviser  and  Peel  Hunt  as
   Nominated Broker.
   
   For further information, contact:

   Bell Pottinger Financial
   David Rydell/Billy Clegg/Tania Mallett
   020 7353 9203

   Advance Visual Communications plc
   Massoud Amiri, Chief Executive
   01274 854 900
   
   Arthur Andersen
   Chris Hawkley/Nick Maslen
   0121 233 2101
   
   Peel Hunt plc
   Adam Hart
   0207 418 8900

   
                               Summary Information
   
   AVC  aims  to  create a leading pan-European Internet  Professional
   Services  (IPS)  company through a combination of  acquisition  and
   organic  growth.  IPS  companies  provide  web-based  solutions  to
   clients  in their transition to e-commerce, integration of existing
   IT  systems  and the enhancement of sales and marketing  activities
   through the use of the internet.
   
   A  new  and  experienced management team has been  recruited  since
   November  1999  and since then has transformed organically  and  by
   acquisition from a UK based multimedia agency with 28 employees  to
   a  European IPS group with over 90 employees with facilities in the
   UK, Switzerland and France.
   
   AVC  has  a  carefully  devised strategy to expand  its  sales  and
   consultancy   operations  throughout  Western   Europe   with   the
   objective of becoming a leading player in the European IPS  sector.
   The  directors  believe  that this will  be  achieved  due  to  the
   Group's  distinctive  and  highly scaleable  operational  structure
   which  is  designed  to offer operational efficiencies  and  higher
   margins  through  centralised production facilities  and  localised
   sales offices.
   
  

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