PRESS RELEASE                     
                                  










20 December 2002


BEVERLEY NIELSEN TO BE NEW MANAGING DIRECTOR OF FIRED EARTH
                                                                                                                      
Beverley Nielsen is to become the new Managing Director of Fired Earth, the Aga Foodservice Group home interiors
business. Beverley Nielsen, formerly a CBI regional director, is currently the Chief Executive of The Heart of England
Tourist Board. She will take up her position on 1st February 2003 and will then relinquish her current role as a
non-executive director of the Aga Foodservice Group. She succeeds Fraser Allan who joined Fired Earth four years ago
while it was under venture capital control.

Since its acquisition by Aga Foodservice Group last year Fired Earth has expanded its retail space by 30% to over
80,000 square feet. Beverley will carry forward a major campaign to realise the full potential of Fired Earth's
interiors range, its 53 retail outlets and the links to the wider range of products of Aga Foodservice Group.

William McGrath, Chief Executive of Aga Foodservice Group plc said, "I should like to thank Fraser for his contribution
to the development of Fired Earth and look forward to working more closely with Beverley. Her energy and enthusiasm
will provide further impetus to the work to develop Fired Earth as an interiors retailer. Strategically, Fired Earth
is pivotal to our plans to create a major consumer brand-led business."

                                                       - ENDS -                                                        

Enquiries:
William McGrath, Chief Executive, Aga Foodservice Group plc  - 0121 742 2366
Jonathan Glass, Brunswick Group - 020 7404 5959
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