Gocompare.com makes the difference with Alterian Content Manager 7
December 19 2011 - 6:35AM
Business Wire
Alterian (LSE:ALN), the leader in customer engagement technology
and solutions, today announced Gocompare.com has deployed the latest version of Alterian’s
Web Content Management solution ACM7 for its website
www.gocompare.com.
Gocompare.com awarded the contract to Alterian after a
competitive review of the market which focused on the usability of
the product for non-IT employees. By enabling non-technical
employees to publish content directly to its website, Gocompare.com
has reduced both the time and improved the flexibility of the
publication process.
Within 10 weeks of signing the contract, Gocompare.com developed
and deployed the new system at www.gocompare.com, supported by both
Alterian’s implementation best practices and consultants for
knowledge transfer.
Pete Smyth, IT Director at Gocompare.com said: “Our business is
100% online so it was critical that we chose a partner that had the
technology and services to drive performance forward and keep pace
with our needs. It’s vital our website is dynamic to ensure we
always give the best information to our customers so that they can
make informed choices.”
He continued: “We were impressed with Alterian’s offering
because of their strategic insight, support and agile technology.
Their web content management system combined with web analytics,
personalisation and mobile interoperability means that we can give
our customers the best service possible, tailored to each
individual, regardless of how they reach our site.”
John Fennell, VP of WCM at Alterian added, “We are delighted
that Gocompare.com chose Alterian to provide their web content
management solution, and have seen the benefits of the solution
within such a short timeframe. The web is a fundamental part of how
customers view and engage with an organization and it is critical
that this is successful in its own right, and as part of a broader
digital engagement strategy. Our products and expert services will
ensure Gocompare.com bring the best experience to their
customers.”
About Alterian
Alterian (LSE:ALN) enables organisations to create relevant,
effective and engaging experiences with their customers and
prospects through social, digital, and traditional marketing
channels. Alterian’s Customer Engagement solutions are focused in
four main areas: Social Media, Web Content Management, Email, and
Campaign Management & Analytics.
Alterian technology is utilised either to address a specific
marketing challenge or as part of an integrated marketing platform,
with analytics and customer engagement with the individual at the
heart of everything. Working alongside a rich ecosystem of
partners, Alterian delivers its software as a service or on
premise. For more information about Alterian visit www.alterian.com
or the Alterian blog at www.engagingtimes.com.
About Gocompare.com
Gocompare.com launched in November 2006 to help people find the
right insurance cover at the right price. It was founded by Hayley
Parsons who has worked her entire career in the insurance broking
and aggregator markets and was the first comparison site to focus
on displaying product features rather than just listing prices. It
was this philosophy that led to Gocompare.com becoming the first
price comparison site to be invited to join the British Insurance
Brokers Association (BIBA) in May 2008 and helped force older
comparison sites to change their ‘quick quote' ways and stop using
assumptions to calculate estimated figures.
Today, Gocompare.com provides one of the most comprehensive
online car insurance comparison services in the UK as well as
comparing home, pet, motorbike, van insurance and breakdown
cover.
Gocompare.com is authorised and regulated by the Financial
Services Authority.
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