RNS Number:7676F
Argentvive PLC
16 October 2007

ARGENTVIVE PLC



ARGENTVIVE PLC ANNOUNCES ESTABLISHMENT OF RETAIL8 LIMITED AND NEW ONLINE SERVICE





ArgentVive plc (formally samedaybooks.co.uk plc) announces that it has formed
Retail8 Limited, a company specifically focusing on the business to consumer
(B2C) offering of the group, and the launch of a new mobile phone service, "
BookRabbit"TM.



ArgentVive plc is an e-commerce group with market leading technology and the
development capability, infrastructure and sales models to rapidly expand in B2B
and B2C markets. The company's strategy is, through the development of online
businesses, to become a major provider of internet based solutions to
enterprises across a wide range of industries Retail8 Limited was established to
acquire, incubate and accelerate new consumer facing e-commerce and web
publishing businesses and is today launching BookRabbit.com.BookRabbitTM is a
new mobile phone service offering the first location-specific bookstore  search
facility in the UK. It gives consumers, with an Internet enabled mobile phone,
details of where their nearest bookshop is, upon entry of just a postcode or
location.  The service is free to retailers and booksellers and will help drive
online and offline custom to stores, leading to increased sales and brand
awareness. Retail8 Limited is continuing to develop BookRabbitTM and future
versions will have significant additional functionality including the ability to
locate book titles, view upcoming local events and bookshop reviews.



In a first-mover development, the service has been optimised for Apple's iPhone
and iTouch units ahead of their UK launch.  This is a particularly exciting
innovation at a time when the first of a new generation of mobile phones with
larger screen sizes and faster internet access are coming to the market.



BookRabbitTM also utilises Google's Mapping service to give satellite and
detailed geographical data.



Kieron Smith, Managing Director of Retail8 Limited, commented:

"We see this as a start of something new and exciting, first we've made it
possible for consumers to find their nearest bookshop wherever they may be. So
we plan to offer a service whereby stores can upload their inventory, and
customers can find out how close they are to the book they want. We're also
adding bookshop reviews, and event details to BookRabbitTM, soon we're sure it
will be a key reference site in every booklover's pocket."

Kevin Fleming, Finance Director of ArgentVive, commented:

"ArgentVive's aim is to provide innovative B2B and B2C solutions, such as
BookRabbitTM. We will have further announcements in due course as we progress
our ambitious growth plans."



Enquiries:


ArgentVive plc                                               Tel:  01932 569 912
Kevin Fleming, Finance Director

College Hill                                                 Tel:  020 7457 2020
Mark Garraway/Kate Pope








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