TIDMASD 
 
 
Axis-Shield PLC 
27 October 2010 
 
 
 
 
 
 
 AXIS-SHIELD NAMED "VENDOR OF THE YEAR" AWARD FOR AFINION BY PSS IN THE USA FOR 
                          THE SECOND CONSECUTIVE YEAR 
 
 
Dundee, Scotland, Oct 27, 2010: Axis-Shield plc (LSE:ASD, OSE:ASD) 
("Axis-Shield" or "the Company"), the innovative international in-vitro 
diagnostics (IVD) company, today announces that it has been named "Vendor of the 
Year" for Afinion(TM) by Physician Sales & Service, Inc. (PSS), the largest 
distributor of medical supplies and services to office-based physicians in the 
United States, for an unprecedented second consecutive year. 
 
PSS, the physician business of PSS World Medical (NasdaqGS: PSSI), is the 
exclusive distributor of the Afinion(TM) Point-of-Care System in the USA, 
working alongside Axis-Shield's own sales force which has trebled in size since 
March 2010, when the Company repurchased the US Afinion(TM) distribution rights 
from Abbott.  PSS is a vital partner to Axis-Shield in the growing commercial 
success of the Afinion(TM) product in its key US marketplace. The "Vendor of the 
Year" award recognizes revenue growth compared to the previous year, development 
and support of products and programmes designed to innovate and differentiate 
customer solutions, creating quality products and providing quality field 
support. 
 
Ian Gilham, Axis-Shield's Chief Executive Officer, commented: "To win this 
prestigious award for the second consecutive year is a reflection of the 
excellent qualities of the Afinion(TM) system and the strength of Axis-Shield's 
own reinforced sales team and its close relationship with PSS.  We are very 
pleased to receive this award again having recently strengthened the support we 
provide to PSS and look forward to continuing to work closely together in this 
very important marketplace." 
 
                                     -Ends- 
 
For more information, please contact: 
 
+------------------------------------------+----------------------------+ 
| Axis-Shield plc                          | Tel: +44 (0) 20 3178 7849  | 
+------------------------------------------+----------------------------+ 
| Ian Gilham, Chief Executive Officer      |                            | 
| Ronny Hermansen, Finance Director        |                            | 
+------------------------------------------+----------------------------+ 
|                                          | Tel: +44 (0) 20 7920 2330  | 
+------------------------------------------+----------------------------+ 
| M:Communications                         |                            | 
| Mary-Jane Elliott / Emma Thompson /      |                            | 
| Amber Bielecka                           |                            | 
| Axisshield@mcomgroup.com                 |                            | 
+------------------------------------------+----------------------------+ 
|                                          |                            | 
+------------------------------------------+----------------------------+ 
About Axis-Shield 
Axis-Shield is an international and innovative in vitro diagnostics company, 
headquartered in Dundee with R&D and manufacturing bases in Dundee and Oslo. The 
Group specialises in the supply of instruments and tests for the rapidly growing 
physician's office testing market and the development, manufacture and marketing 
of innovative proprietary diagnostics kits in areas of clinical need, including 
cardiovascular and neurological diseases, rheumatoid arthritis, and diabetes. 
For more information on Axis-Shield, please refer to www.axis-shield.com. 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 NRAFEWFWMFSSEES 
 

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