TIDMASIA
RNS Number : 0578W
Asia Strategic Holdings Limited
15 August 2022
15 August 2022
Asia Strategic Holdings Ltd.
("Asia Strategic" or the "Company")
Exclusive franchising agreement for the development of
"Kids&Us School of English" in Vietnam
Asia Strategic Holdings Ltd. (LSE: ASIA), the independent
developer and operator of consumer businesses located in emerging
Asia, is pleased to announce that it has today entered into an
exclusive franchising agreement with Kids&Us English, S.L.U
("Kids&Us") for the development of English language centres for
children under the brand "Kids&Us School of English" in
Vietnam.
Kids&Us is a leading provider of English language education
for children from as young as one year old. Founded in Manresa,
Barcelona, in 2003, Kids&Us has over 155,000 students across
462 schools in Spain and a further 108 schools internationally.
Since founding the school, Natàlia Perarnau has developed an
innovative and effective pedagogical method:
-- Kids&Us uses a unique teaching method based on the
natural process of developing one's mother tongue, a process which
takes place in a specific, natural and spontaneous order.
-- The courses are adapted to the students' ages and life experiences.
-- Small groups - a maximum of five in the 'Babies' stage (one
and two-year-olds) and eight across the rest of the courses - allow
for personalised attention and a high level of student
participation and interaction in the classroom.
-- Continuity of the courses allows children to learn from one-year old.
-- Classes are conducted entirely in English, ensuring total linguistic immersion.
-- Students can continue learning English outside of class time:
o The Kids&Us 360 Universe provides an endless range of
activities and stimulating opportunities to continue learning at
urban day camps, workshops (for cooking, science, theatre), summer
camps, etc.
o Products created by Kids&Us include books, boardgames,
etc.
o Apps, online homework exercises and electronic devices.
Under the terms of this exclusive franchising agreement, the
Company shall pay Kids&Us (i) an initial fee of approximately
EUR 100,000, (ii) one-off opening fees for each centre, (iii)
ongoing service fees as a percentage of revenues and (iv) didactic
materials based on consumption, among other fees.
The Company plans to open its first four centres in Ho Chi Minh
City by September 2022.
Commenting on the partnership, Natàlia Perarnau and Quim
Serracanta, founders of Kids&Us School of English, said : "We
are delighted that we have agreed to this strategic partnership
with Asia Strategic Holdings for the provision of English language
education to children in Vietnam. Education is a truly universal
right, and we are excited about the opportunity to offer our
best-in-class methodology and products in Vietnam. We look forward
to a long and prosperous relationship with Asia Strategic Holdings
and further expanding the Kids&Us global brand in Asia. "
Commenting, Enrico Cesenni, Chief Executive Officer of Asia
Strategic Holdings, said: "Following the signing of an exclusive
franchising agreement for the development of Kids&Us School of
English in Myanmar, Asia Strategic Holdings and Kids&Us have
decided to further expand their collaboration to Vietnam. Our first
school will open its doors to Vietnamese students aged one to seven
years old in the next few days, while three additional schools will
open in September 2022. We are very excited by the opportunity to
offer the Kids&Us product in a very dynamic market that values
high quality education and innovation."
For more information, please visit www.asia-strategic.com or
contact:
Asia Strategic Holdings Ltd.
Richard Greer, Independent Non-Executive richard@asia-strategic.com
Chairman enrico@asia-strategic.com
Enrico Cesenni (OSI), Founder and Chief
Executive Officer
Allenby Capital Limited (Broker)
Nick Athanas
Nick Naylor
Freddie Wooding +44 (0)20 3328 5656
Yellow Jersey PR (Financial PR)
Henry Wilkinson +44 (0) 7951 402 336
Notes to editors
Asia Strategic Holdings Ltd.
Asia Strategic Holdings Ltd. (LSE: ASIA) is an independent
developer and operator of consumer businesses in emerging Asia. The
Company's portfolio focuses on Education and Services with the view
to expand within the broader consumer sector and is located in
Vietnam and Myanmar, two of the fastest growing economies in the
world over the last decade.
Education sector: the Company currently has exclusive
development and franchising agreements with Wall Street English for
up to ten English language centres across Myanmar. Two centres were
opened in 2017, a third in August 2018, and a fourth in February
2020. As of July 2022, Wall Street English Myanmar served over
2,700 students.
In July 2020, the Company completed the acquisition of the Wall
Street English business in Vietnam. Founded in 2013, the WSE
Vietnam business operates through seven centres in Ho Chi Minh and
Binh Dhuong serving over 3,500 students as of July 2022.
The Company also operates a joint venture with Auston Institute
of Management to develop and operate the Auston College Myanmar.
The private school opened in May 2018 offering diplomas in
Engineering Technology, Mechanical Engineering and Networking,
Information Systems, and Security. English language learning is
also provided by the Company's nearby Wall Street English centre.
In February 2020, the Company announced a partnership with
Liverpool John Moores University to provide high quality
engineering training programmes for young, working professionals in
Myanmar, to be taught by Auston College Myanmar's teaching staff at
its Junction Square complex in Yangon.
In August 2019 the Company launched its first private K-12
international school, the Yangon American International School
("Yangon American") in Yangon. In July 2021 Yangon American was
recognised as an official International Baccalaureate Primary Years
Programme ("IB PYP") school by the International Baccalaureate
Organization.
In April 2022, the Company entered into an exclusive franchising
agreement with Kids&Us for the development of English language
schools for children across Myanmar. The first two centres shall be
opened in Yangon by June 2023.
In August 2022, the Company entered into an exclusive
franchising agreement with Kids&Us for the development of
English language schools for children across Vietnam. The first
four centres shall be opened in Ho Chi Minh by September 2022.
Services sector: through its acquisition of EXERA, the Company
offers security, risk management and secure logistics services,
including cash-in-transit. Founded in 2013, EXERA employs
approximately 1,500 well-trained and high-quality security officers
making it one of the largest security services providers in
Myanmar.
Furthermore, the Company provides hospitality services, managing
over 280 beds across four boutique hotels in three core tourist
locations in Myanmar, operating under the award winning Ostello
Bello budget hospitality brand. The Company operates an asset light
strategy, entering into long-term operating and management
agreements with local hotel owners.
Vietnam and Myanmar were among the fastest growing economies in
Asia in 2017-2020 (Source: Asian Development Bank). In 2022,
Vietnam's annual GDP growth is expected to be 6.5% (Source: Asian
Development Bank).
The Company is well positioned to provide investors early
exposure to Vietnam's and Myanmar's strong economic fundamentals
enhanced by ASEAN's wider growth prospects.
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Kids&Us
Founded in Manresa, Barcelona, in 2003 by Natàlia Perarnau and
Quim Serracanta, Kids&Us has over 155,000 students in 462
schools in Spain and 108 schools in various countries in Europe,
Mexico, Japan and Morocco.
In 2017, Corpfin Capital acquired a majority stake in
Kids&Us together with its founders, with the aim of promoting a
new stage of growth and professionalisation of the company.
https://www.kidsandus.es/en/
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