SHANGHAI, Aug. 20 /PRNewswire-Asia/ -- Acorn International, Inc. (NYSE:ATV) ("Acorn" or the "Company"), a leading integrated multi-platform marketing company in China engaged in developing, promoting and selling consumer products and services through an extensive distribution network, today announced its financial results for the quarter ended June 30, 2009. (Logo: http://www.newscom.com/cgi-bin/prnh/20090811/CNTU028LOGO ) Highlights for the Second Quarter 2009: As a result of the 33% equity interest disposal of Yimeng described herein, Yimeng has been reported as a discontinued operation. Accordingly, the Company's consolidated statements of operations separate the discontinued operation for all historical numbers presented. -- Net revenues were $49.0 million, an increase of 15.9% compared to $42.3 million in the second quarter of 2008. -- Gross margin was 52.1%, compared to 48.5% in the same period of 2008. -- Operating loss was $4.6 million, compared to a loss of $9.3 million in the second quarter of 2008. -- Net income attributable to holders of ordinary shares was $11.4 million compared to a $7.8 million loss for the second quarter of 2008. -- Net loss from continuing operations was $2.9 million compared to a $9.2 million loss for the second quarter of 2008. Adjusted net loss from continuing operations, after eliminating the effects of share-base compensation expenses (non-GAAP), was $2.2 million compared to $8.1 million for the same period last year. -- Share-based compensation expenses were $0.8 million for the second quarter of 2009, compared to $1.2 million for the same period last year. -- Net income from discontinued operations was $14.4 million (including a one-time gain of $14.4 million from the sale of a 33% equity interest in Shanghai Yimeng Software Technology Co., Ltd. ("Yimeng")), compared to a $1.4 million income for the second quarter of 2008. -- Diluted income per ADS was $0.39. Diluted loss per ADS from continuing operations was $0.10. Excluding share-based compensation expenses (non-GAAP), diluted loss per ADS from continuing operations was $0.07. "We continued our path to recovery in the second quarter of 2009, with double-digit growth in our top line sales and significantly reduced the net loss from the same period one year ago," said Mr. James Hu, Chairman and CEO of Acorn. "The continued performance of our Ozing electronic learning products and Meijin electronic dictionaries were our primary growth drivers for the second quarter. Our cosmetics and third party bank channel sales, both aimed at developing continuity business and expanding repeat purchases, are also on track to deliver strong results in the second quarter 2009. With the positive momentum we have, we are confident that we will continue to execute against our strategy of growing proprietary branded products in the second half of 2009." Business Highlights for the Second Quarter of 2009: -- Ozing, the Company's electronic learning product and Meijin, the Company's electronic dictionary, continued their recovery, benefiting from the Company's returned focus to building propriety branded products. In the second quarter 2009, sales in Ozing reached $8.1 million from $2.8 million in the same period in 2008. The increase in sales for Ozing also included the addition and growth from the Company's touch reader product series, which was introduced in the third quarter 2008. Sales for Meijin in the second quarter grew 12.4% to reach $1.8 million from $1.6 million from the second quarter 2008. Growth in sales of our Ozing and Meijin products was driven by increased advertising time, improved technology, competitive pricing and consolidated distribution channels. -- Cosmetics sales in the second quarter of 2009 reached $11.5 million from $7.3 million in the same period in 2008, accounting for 23.5% of the total sales revenue. The continued increase in revenue contribution was due to the increased volume in direct sales for the Cobor branded cosmetic line. The cosmetic business remains an important business development initiative in expanding the Company's continuity business. -- Mobile handsets, in particular the proprietary branded Uking A300 series, grew sales 28.5% to reach $12.6 million from $9.8 million in the same period last year, benefiting from the greater allocation of media resources in TV marketing for proprietary branded products. -- The Company's third-party bank channel sales continued its expansion from the first quarter of 2009. With a total of 24 bank partners, revenue from third-party bank channel sales was $3.4 million in the second quarter of 2009, an increase of 69.1% from $2.0 million in the same period one year ago as a result of additional banking partners and increased sales volume. The Company will continue to establish relationships with banking partners to further expand its customer base. -- In June 2009, the Company disposed of a 33% equity interest in Yimeng, a company engaged in the development and marketing of CPS stock tracking software, to focus on core competency and enhance operating efficiency. Consideration for the disposal was $15.3 million in cash dividends and $10.5 million in cash on an original investment of $160,000 in December 2005. Financial Results Highlights for the Second Quarter of 2009: For the second quarter of 2009, total net revenues grew 15.9% to $49.0 million from $42.3 million for the second quarter of 2008. Direct sales contributed 74.4%, or $36.4 million, to total net revenue, and remained approximately at level with the second quarter of 2008. Distribution sales net revenue increased 112.9% year-over-year to $12.5 million for the three months ended June 30, 2009 from $5.9 million in the second quarter of 2008 as a result of the recovery in sales of our Ozing electronic learning products and the consolidation of Yiyang Yukang's mobile handset sales into the Company's financial results. The table below summarizes the gross revenues from the three best selling product categories for the direct sales platform, distribution network and total direct and distribution sales, respectively: Three Months Ended June 30, 2009 (in US dollars) Direct sales Cosmetics 11,233,790 Mobile handsets 10,859,338 Ornament 2,213,540 Distribution sales Electronic learning product (Ozing) 6,517,220 Electronic dictionary (Meijin) 1,819,062 Mobile handsets (Yiyang Yukang) 1,736,195 Total direct and distribution sales Mobile handsets 12,595,533 Cosmetics 11,513,466 Electronic learning product (Ozing) 8,083,172 Cost of sales for the second quarter 2009 was $23.5 million, an increase of 8.0% from $21.8 million for the second quarter of 2008, primarily due to increased costs for distribution sales. Increase in distribution sales costs was due to larger percentage of sales from mobile handsets, which generally have higher product costs. Gross profit for the second quarter of 2009 was $25.5 million, up 24.3% compared to $20.5 million for the second quarter of 2008. Gross margin was 52.1% in the second quarter of 2009, up from 48.5% in the same period in 2008. Gross profit from direct sales for the second quarter 2009 increased 16.9% to $21.8 million from $18.6 million for the second quarter of 2008. Gross margin for direct sales for the second quarter of 2009 was 59.7%, up from 51.1% in the same period last year. The increase in gross margin was largely due to the increase in sales of products with higher gross margins such as cosmetics and the Uking A300 series. Gross profit from distribution sales for the second quarter of 2009 was $3.7 million, an increase of 96.6% from $1.9 million for the second quarter of 2008. Gross margin for distribution sales for the second quarter of 2009 was 29.9%, down from 32.3% for the same period last year. The decrease in gross margin was due to the addition of lower margin mobile handset sales from the consolidation of Yiyang Yukang into our financial statements. Advertising expenses were $14.5 million for the second quarter of 2009, compared to $18.1 million for the second quarter of 2008 due to the continued reduction in the fixed portion of advertising spending in 2009. Gross profit over advertising expenses, a benchmark Acorn uses to measure return on multiple sales platforms, was 1.76 in the second quarter of 2009, up from 1.13 in the second quarter of 2008. Other selling and marketing expenses increased 12.9% to $8.4 million from $7.4 million for the second quarter of 2008. The increase was mainly due to the amortization of intangible assets related to the acquisition of Yiyang Yukang and the increase in shipping cost. General and administrative expenses were $8.6 million for the second quarter of 2009, a 37.3% increase from $6.3 million in the second quarter of 2008. The increase was largely due to an accrued one-time litigation cost of $1.6 million related to the Liaoning TV lawsuit, and, to a lesser extent, increases in salaries and benefits. Other operating income, net, was $1.4 million for the second quarter of 2009, down from $2.0 million in the second quarter of 2008. As a result, loss from operations for the second quarter of 2009 was $4.6 million, compared to a loss of $9.3 million for the corresponding period last year. Excluding share-based compensation expenses (non-GAAP), loss from operations for the second quarter of 2009 was $3.8 million compared to a loss from operations of $8.2 million for the same period last year. Share-based compensation expenses for the second quarter 2009 were $0.8 million, compared to $1.2 million for the second quarter of 2008. Other income for the three months ended June 30, 2009 was $0.3 million, compared to other expense of $0.3 million for the same period last year. Net loss from continuing operations was $2.9 million compared to a $9.2 million loss for the second quarter of 2008. Adjusted net loss from continuing operations, after eliminating the effects of share-based compensation expenses (non-GAAP), was $2.2 million compared to $8.1 million for the same period last year. Net income from discontinued operations was $14.4 million (including a one-time gain of $14.4 million from the sale of a 33% equity interest in Yimeng), compared to a $1.4 million income for the second quarter of 2008. Diluted loss per ADS from continuing operations was $0.10, compared to a diluted loss of $0.32 in the same period last year. Non-GAAP diluted loss per ADS from continuing operations was $0.07, compared to a diluted loss of $0.28 in the same period last year. As of June 30, 2009, Acorn's cash and cash equivalents totaled $128.9 million, a decrease of $36.4 million from March 31, 2009. The change was mainly due to the performance-based earn-out payment to Yiyang Yukang of $6.7 million and the deconsolidation of Yimeng. Other Updates: In March 2009, Acorn received a complaint from Advertising Broadcasting Center of Liaoning TV Station, or Liaoning TV, which filed a suit against Shanghai Acorn Advertising Broadcasting Co., Ltd., or Shanghai Advertising, claiming that Shanghai Advertising breached its advertisement broadcasting contract with Liaoning TV by not fully performing its payment obligation under the 2007 contract and asserted damages of approximately RMB19 million (approximately $2.8 million). Liaoning TV further applied for provisional seizure of Shanghai Advertising's bank account in the same amount of its claim. In June 2009, the court ruled in favor of Liaoning TV in the suit and awarded Liaoning TV total compensation of RMB10.9 million (approximately $1.6 million). Acorn has appealed the court's decision and the appeal is currently pending. Full Year 2009 Business Outlook: "Despite the second quarter being a slow season, we continued our path to growth, in particular for our Ozing product line. Our Yimeng divestiture reflects our continued focus on our core competencies and improving our operating efficiency," said Mr. Hu. "While we are losing the profit contribution from Yimeng, we are still confident of our ability to execute and deliver results by continuing to grow our proprietary branded products, such as our Ozing and Meijin product lines and developing continuity businesses such as cosmetics." Given the Company's strong financial results for the first half of 2009 and positive outlook for the remainder of the year, Acorn reaffirms its guidance for 2009 of net revenue in the range of $310.0 million to $350.0 million, and net income attributable to holders of ordinary shares, excluding share-based compensation expenses and investment income, to between $14.0 and $16.0 million, in line with the Company's statements in May 2009. These estimates are subject to change. Also, Acorn reminds investors that its operating results in each period are impacted significantly by the mix of products and services sold in the period and the platforms through which they are sold. Consequently, in evaluating the overall performance of Acorn's multiple sales platforms in any period, management also considers metrics such as operating margin and gross profit return on advertising expenses. Conference Call Information The Company will host a conference call at 8:00 a.m. EDT on August 20, 2009 (8:00 p.m. Beijing Time) to review the Company's financial results and answer questions. You may access the live interactive call via: -- +1 888 419 5570 (U.S. Toll Free) -- +1 617 896 9871 (International) -- Passcode: 421 739 04 Please dial-in approximately 10 minutes in advance to facilitate an on-time start. A replay will be available for approximately two weeks after the call and may be accessed via: -- +1 888 286 8010 (U.S. Toll Free) -- +1 617 801 6888 (International) -- Passcode: 874 767 44 A live and archived webcast of the call will be available on the Company's website at http://eng.chinadrtv.com/ . About Acorn International, Inc. Acorn is a leading integrated multi-platform marketing company in China, operating one of China's largest TV direct sales businesses in terms of revenues and TV air time and a nationwide off-TV distribution network. Acorn's TV direct sales platform consists of airtime purchased from both national and local channels. In addition to marketing and selling through its TV direct sales programs and its off-TV nationwide distribution network, Acorn also offers consumer products and services through catalogs, third-party bank channels, outbound telemarketing center and an e-commerce website. Leveraging its integrated multiple sales and marketing platforms, Acorn has built a proven track record of developing and selling proprietary-branded consumer products, as well as products and services from established third parties. For more information, please visit http://www.chinadrtv.com/ . Use of Non-GAAP Financial Measures Acorn has reported the second quarter 2009 and 2008 income from operations, operating margin, net income from continuing operations and income per ADS from continuing operations on a non-GAAP basis, all excluding share-based compensation expenses. Acorn believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing Acorn's financial performance and liquidity and when planning and forecasting future periods. These non-GAAP operating measures are useful for understanding and assessing Acorn's underlying business performance and operating trends and Acorn expects to report income from operations, operating margin, net income from continuing operations and income per ADS from continuing operations on a non-GAAP basis using a consistent method on a quarterly basis going forward. Readers are cautioned not to view non-GAAP results on a stand-alone basis or as a substitute for results under GAAP, or as being comparable to results reported or forecasted by other companies, and should refer to the following reconciliation of GAAP results with non-GAAP results for the three months ended June 30, 2009 and 2008, respectively. The table below sets forth the reconciliation of non-GAAP measures to GAAP measures for the indicated periods: ACORN INTERNATIONAL, INC. RECONCILIATION OF NON-GAAP TO GAAP (in US dollars) Three Months Ended June 30, 2008 2009 GAAP net revenues 42,269,396 48,993,196 GAAP loss from operations (9,336,385) (4,592,862) GAAP operating margin (22.1%) (9.4%) Share-based compensation expenses 1,173,296 774,751 Non-GAAP loss from operations (8,163,089) (3,818,111) Non-GAAP operating margin (19.3%) (7.8%) GAAP net loss from continuing operations (9,249,675) (2,940,627) GAAP loss per ADS from continuing operations - basic (0.32) (0.10) GAAP loss per ADS from continuing operations - diluted (0.32) (0.10) Share-based compensation expenses 1,173,296 774,751 Non-GAAP net loss from continuing operations (8,076,379) (2,165,876) Non-GAAP loss per ADS from continuing operations - basic (0.28) (0.07) Non-GAAP loss per ADS from continuing operations - diluted (0.28) (0.07) ACORN INTERNATIONAL, INC. UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS (In US dollars, except share data) Three Months Ended June 30, Six Months Ended June 30, 2008 2009 2008 2009 Revenues: Direct sales, net 36,376,303 36,447,152 75,059,421 75,727,233 Distribution sales, net 5,893,093 12,546,044 29,158,976 60,314,352 Total revenues, net 42,269,396 48,993,196 104,218,397 136,041,585 Cost of revenues: Direct sales 17,770,213 14,692,485 34,296,759 30,918,987 Distribution sales 3,986,856 8,799,278 15,036,551 37,119,441 Total cost of revenues 21,757,069 23,491,763 49,333,310 68,038,428 Gross profit 20,512,327 25,501,433 54,885,087 68,003,157 Operating income (expenses): Advertising Expenses (18,093,784) (14,463,988) (36,697,666) (30,397,466) Other selling and marketing expenses (7,449,958) (8,409,129) (16,644,334) (20,539,076) General and administrative expenses (6,262,150) (8,597,399) (12,934,863) (17,001,668) Other operating income, net 1,957,180 1,376,221 2,693,861 3,486,116 Total operating income (expenses) (29,848,712) (30,094,295) (63,583,002) (64,452,094) Income (Loss) from operations (9,336,385) (4,592,862) (8,697,915) 3,551,063 Other income (expenses), net (302,263) 307,362 1,181,115 1,275,702 Income (Loss) before income taxes (9,638,648) (4,285,500) (7,516,800) 4,826,765 Income tax (expenses) benefits 412,753 1,221,335 (438,881) (77,654) Net income (loss) (9,225,895) (3,064,165) (7,955,681) 4,749,111 Net (income) loss attributable to noncontrolling interests (23,780) 123,538 35,166 263,190 Net income (loss) from continuing operations attributable to holders of ordinary shares (9,249,675) (2,940,627) (7,920,515) 5,012,301 Net income from discontinued operations 1,438,483 14,383,952 2,515,849 14,883,108 Net income (loss) attributable to holders of ordinary shares (7,811,192) 11,443,325 (5,404,666) 19,895,409 Income (loss) per ADS - Continuing operations (0.32) (0.10) (0.27) 0.17 - Discontinued operations 0.05 0.49 0.08 0.51 Basic (0.27) 0.39 (0.19) 0.68 - Continuing operations (0.32) (0.10) (0.27) 0.17 - Discontinued operations 0.05 0.49 0.08 0.50 Diluted (0.27) 0.39 (0.19) 0.67 Weighted average number of shares used in calculating income (loss) per ADS - Basic 86,651,394 87,429,056 87,587,902 87,482,327 - Diluted 86,651,394 89,147,851 87,587,902 89,621,441 ACORN INTERNATIONAL, INC. UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS (In US dollars) December 31, 2008 June 30, 2009 Assets Current assets: Cash and cash equivalents 147,648,774 128,892,996 Restricted cash 1,425,102 4,949,351 Short-term investments 19,745,444 10,689,630 Accounts receivable, net 27,708,460 18,578,403 Notes receivable 150,607 857,218 Inventory 29,521,680 24,548,466 Prepaid advertising expenses 16,756,954 10,231,308 Other prepaid expenses and current assets, net 13,362,528 26,590,135 Deferred tax assets, net 3,355,151 3,748,598 Total current assets 259,674,700 229,086,105 Property and equipment, net 15,641,434 13,578,022 Acquired intangible assets, net 21,313,949 27,243,593 Long-term investments 5,275,000 5,404,000 Investment in affiliates 1,159,134 6,469,152 Other long-term assets 1,121,100 1,164,025 Total assets 304,185,317 282,944,897 Liabilities and equity Current liabilities: Accounts payable 20,734,493 16,368,452 Accrued expenses and other current liabilities 19,652,820 14,684,273 Notes payable 3,657,859 1,767,307 Income taxes payable 3,327,869 5,229,258 Deferred revenue 12,797,716 -- Total current liabilities 60,170,757 38,049,290 Deferred tax liability 3,581,569 4,295,389 Business combination liability 11,107,375 1,103,015 Total liabilities 74,859,701 43,447,694 Acorn International Inc. shareholders' equity: Ordinary shares 935,435 935,435 Additional paid-in capital 205,651,072 207,270,883 Retained earnings 9,737,468 29,860,441 Accumulated other comprehensive income 15,113,507 12,398,734 Treasury stock, at cost -15,676,206 -11,612,546 Total Acorn International Inc. shareholders' equity 215,761,276 238,852,947 Noncontrolling interests 13,564,340 644,256 Total equity 229,325,616 239,497,203 Total liabilities and equity 304,185,317 282,944,897 Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 This press release contains "forward-looking statements," including, among other things, Acorn's anticipated operating results for 2009; benefits of continuing focus on Acorn's proprietary branded product, ability of Acorn's profits to continue to recover from previous quarters; continued success of Acorn's Ozing electronic learning products and Meijin electronic dictionary; continued benefits from the consolidation of Acorn's distribution channels; benefits of Acorn's sale of a 33% equity interest in Yimeng, expectations regarding development of the cosmetics products line and third-party bank channel sales into continuity business lines; and growth prospects of its touch-reader learning product series, Cobor cosmetic products, Uking A300 series and third-party bank channel sales business. These forward-looking statements are not historical facts but instead represent only our belief regarding future events, many of which, by their nature, are inherently uncertain and outside of our control. Our actual results and financial condition and other circumstances may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. In particular, our operating results for any period are impacted significantly by the mix of products and services sold by us in the period and the platforms through which they are sold, causing our operating results to fluctuate and making them difficult to predict. Other factors that could cause forward-looking statements to differ materially from actual future events or results include risks and uncertainties related to: our ability to effectively consolidate our distribution channels, our ability to successfully introduce new products and services, including to offset declines in sales of existing products and services; our ability to stay abreast of consumer market trends and maintain our reputation and consumer confidence; continued access to and effective usage of TV advertising time and pricing related risks; relevant government policies and regulations relating to TV media time and TV direct sales programs, including actions that may make TV media time unavailable to us or require we suspend or terminate a particular TV direct sales program; our reliance on and ability to effectively manage our nationwide distribution network (including Yiyang Yukang's network); potential unauthorized use of our intellectual property; potential disruption of our manufacturing process; increasing competition in China's consumer market; our U.S. tax status as a passive foreign investment company; and general economic and business conditions in China. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in our 2008 annual report on Form 20-F filed with Securities and Exchange Commission on April 24, 2009. For a discussion of other important factors that could adversely affect our business, financial condition, results of operations and prospects, see "Risk Factors" beginning on page 6 of our Form 20-F for the fiscal year ended December 31, 2008. Our actual results of operations for the second quarter of 2009 are not necessarily indicative of our operating results for any future periods. Any projections in this release are based on limited information currently available to us, which is subject to change. Although such projections and the factors influencing them will likely change, we will not necessarily update the information. Such information speaks only as of the date of this release. For more information, please contact: Acorn International, Inc. Ms. Chen Fu, IR Director Phone: +86-21-5151-8888 x2228 Email: Web: http://www.chinadrtv.com/ CCG Investor Relations Mr. Crocker Coulson, President Phone: +1-646-213-1915 (New York) Email: Web: http://www.ccgirasia.com/ DATASOURCE: Acorn International, Inc. CONTACT: Ms. Chen Fu, IR Director of Acorn International, Inc., +86-21-5151-8888 x2228, ; or Crocker Coulson, President of CCG Investor Relations, +1-646-213-1915 (New York), or Web site: http://www.chinadrtv.com/ http://eng.chinadrtv.com/

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