Avon Debuts Signature Men's Scent - Patrick Dempsey Unscripted
July 22 2008 - 9:35AM
PR Newswire (US)
NEW YORK, July 22 /PRNewswire/ -- Avon Products, Inc. today
announced the debut of Patrick Dempsey Unscripted, the signature
men's fragrance the company created with award-winning actor
Patrick Dempsey. The unveiling of the fragrance took place at an
exclusive cocktail party hosted by Avon Chairman and Chief
Executive Officer, Andrea Jung at The Skyloft Penthouse in Tribeca.
The debut of the fragrance follows the announcement of the
multi-year partnership agreement Avon made with the actor in May
2008. The fragrance tagline, "Follow Your Passion," captures the
true essence of Patrick and his belief that each individual should
develop and write their own script for life. Patrick Dempsey
Unscripted will launch in November of 2008 in the U.S., with a
global launch following in 2009. (Photo:
http://www.newscom.com/cgi-bin/prnh/20080722/NYTU003-a ) (Photo:
http://www.newscom.com/cgi-bin/prnh/20080722/NYTU003-b ) Dempsey
played a leading role in the development of Patrick Dempsey
Unscripted and was intimately involved with the concept, name,
package and olfactive notes. The end result is a true reflection of
the man behind the fragrance. "Patrick is one of the most
respected, talented and successful actors of our generation, and we
are so excited to offer consumers around the world a glimpse into
Patrick's passion for life through this new premium fragrance,"
said Claudia Poccia, Global President, Avon Strategic Alliances and
mark. "Patrick Dempsey Unscripted is his first foray into the
fragrance industry and we're extremely proud of the result.
Together we created a fragrance that embodies his philosophy to
follow your passions -- to develop your own life story."
"Collaborating with Avon to create Unscripted has been such an
exciting journey for me," says Dempsey. "I enjoyed the opportunity
to play a different creative role by working on this fragrance from
start to finish. Unscripted is about loving what you do and doing
it in your own unique way." Patrick Dempsey Unscripted, developed
by International Flavors and Fragrances, is a Woody Green scent
that expresses the freedom of the open road with fresh, aromatic
cardamom and invigorating cracked black peppercorn. At the heart, a
sensual mix of fig and crisp lavender enrich the experience with a
warm, sophisticated texture. The drydown reveals an unusual twist
-- a bold blend of exclusive leatherwood and patchouli heart
wrapped in earthy vetiver and rich musk for an authentic,
adventurous finish. Patrick Dempsey Unscripted is housed in a
simple yet iconic bottle. The outer packaging contains sharp,
classic lines that are both modern and masculine. The unique colors
of the carton, a rich textured gradient with orange accents, convey
Patrick's overall vision -- original and unexpected. Patrick
Dempsey Unscripted will be featured in the company's brochure,
which is distributed to over 5 million representatives around the
globe, and will be supported by print advertising. The fragrance
will be available for $32.00 in the U.S. beginning in November
2008. Patrick Dempsey is the most recent partner to join the
company's premier fragrance portfolio; Avon's other partners
include U by Ungaro, Bond Girl 007, Jennifer Hudson for Imari,
Cynthia Rowley, Derek Jeter and Christian Lacroix Parfums. About
Patrick Dempsey One of Hollywood's most sought after and respected
actors, Dempsey has won a Screen Actors Guild Award (2007) and
People's Choice Award (2007) for his role as Dr. Shepherd on the
ABC television super hit, Grey's Anatomy. Dempsey is also actively
involved in his movie career, and was last seen in the romantic
comedy Made of Honor, which opened around the world this past
spring. Dempsey was also recently seen in Disney's Academy
Award-nominated Enchanted opposite Amy Adams, and the critically
acclaimed Freedom Writers alongside Hilary Swank. Dempsey was born
and raised in Lewiston, Maine, and recently returned to his home
state to open the Patrick Dempsey Center for Cancer Hope &
Healing in Maine. Dempsey's wife, celebrity makeup artist Jillian
Dempsey, has worked with Avon since July 2006 as their Global
Creative Color Director. About Avon Products, Inc. and the Avon
Foundation Avon, the company for women, is a leading global beauty
company, with almost $10 billion in annual revenue. As the world's
largest direct seller, Avon markets to women in more than 100
countries through 5.4 million independent Avon Sales
Representatives. Avon's product line includes beauty products,
fashion jewelry and apparel, and features such well-recognized
brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques,
Avon Naturals, and Mark. Avon is also a leader in corporate
responsibility and philanthropy. In addition to Avon's heritage of
women's empowerment, the Avon Foundation, a 501(c)(3) public
charity, is the largest corporate foundation for women, with more
than $580 million raised worldwide for breast cancer, domestic
violence and emergency disaster relief. Learn more about Avon, its
products and programs at http://www.avoncompany.com/ .
http://www.newscom.com/cgi-bin/prnh/20080722/NYTU003-a
http://www.newscom.com/cgi-bin/prnh/20080722/NYTU003-b
http://photoarchive.ap.org/ DATASOURCE: Avon Products, Inc.
CONTACT: Debbie Coffey, +1-212-282-8187, or Claudia Shaum,
+1-212-282-8195, both of Avon Products, Inc. Web site:
http://www.avon.com/ http://www.avoncompany.com/ Company News
On-Call: http://www.prnewswire.com/comp/079575.html
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