Borders(R) Hosts Ingrid Michaelson for a Live, Global Concert Webcast Event Oct. 28
October 26 2009 - 5:27PM
PR Newswire (US)
Borders on Liberty Street in Ann Arbor, Mich. to host event; fans
everywhere can enjoy event live at www.BordersMedia.com/Ingrid ANN
ARBOR, Mich., Oct. 26 /PRNewswire/ -- Borders has long been an
entertainment destination, hosting the hottest authors, musicians
and other entertainment personalities in stores and capturing those
events for millions to enjoy online. Now, Borders is providing
customers with unprecedented event access with a live, interactive
video Webcast of musician Ingrid Michaelson performing songs from
her critically-acclaimed new album, "Everybody," Oct. 28 at 12:30
p.m. ET (9:30 a.m. Pacific), at the downtown Ann Arbor Borders
store on Liberty Street. (Logo:
http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO ) The
event will be streamed live at http://www.bordersmedia.com/Ingrid.
Michaelson fans from New Delhi to New Hampshire will be able to
watch as she performs live at the store - and share that experience
with others by posting their thoughts in real time using the
Facebook Live Stream Box. All comments will be aggregated on the
concert page connecting fans globally in an interactive, real-time
musical experience. After the live event, Borders will post an
edited version of the event on Borders.com as part of its "Borders
Live at 01" program - as it has done for dozens of other events.
Fans on the ground in Ann Arbor who want to experience the concert
in person must have a wristband in order to be guaranteed access to
the performance. Michaelson will sign "Everybody" CDs for fans
following the event. To gain access to the signing line, fans must
have a wristband and the "Everybody" CD in hand. The store will
begin distributing wristbands on a first-come, first-served basis
when it opens at 9 a.m. Oct. 28. "Borders stores are community
gathering places where customers come together to enjoy enriching
and engaging events around books, music and movies. With the live
Webcast streaming to fans around the world, we're taking that
community connection to new interactive heights," said Art Keeney,
senior vice president of Marketing for Borders. "Now a Borders
event previously experienced by a lucky few living in that town can
be shared and enjoyed by anyone, anywhere." About Borders Group
Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE:BGP)
is a leading specialty retailer of books as well as other
educational and entertainment items. The company employs
approximately 25,000 throughout the U.S., primarily in its Borders®
and Waldenbooks® stores. Online shopping is offered through
borders.com. Find author interviews and vibrant discussions of the
products we and our customers are passionate about online at
facebook.com/borders, twitter.com/bordersmedia and
youtube.com/bordersmedia. For more information about the company,
visit borders.com/media.
http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGODATASOURCE:
Borders CONTACT: Mary Davis of Borders, +1-734-477-1374 Web Site:
http://www.borders.com/
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