Bidstack Group PLC Bidstack adds 2 titles with a AAA game publisher (5186I)
December 05 2022 - 2:00AM
UK Regulatory
TIDMBIDS
RNS Number : 5186I
Bidstack Group PLC
05 December 2022
Certain information contained within this Announcement is deemed
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the Market Abuse Regulation (EU) No. 596/2014 ("MAR") as applied in
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5 December 2022
Bidstack Group Plc
("Bidstack" or the "Company" or the "Group")
Bidstack adds 2 titles with a AAA game publisher
Bidstack Group Plc (AIM: BIDS), the in-game brand activation
platform, is pleased to announce the expansion of its exclusive
native in-game advertising partnership with a leading, global AAA
game publisher with the addition of two mobile titles.
The two titles join Bidstack's existing title from one of the
world's largest sporting franchises, in a multi-year deal that will
see the Company exclusively place native in-game advertising across
these three mobile titles.
The update to this multi-year deal strengthens Bidstack's
position in the sports simulation and racing genres and offers
significant advertiser reach in key markets such as the US. It will
also enable Bidstack to source additional sponsorship media
activations within these titles.
James Draper, CEO of Bidstack, said
"We are very excited to grow our portfolio with one of the
world's largest AAA publishers. The addition of these two renowned
and celebrated mobile titles is a solid endorsement for the quality
of our product and commercial teams and will further increase our
scale and addressable audience in the US. We are pleased to share
that there are US-wide campaigns already lined up to go live in
these titles in 2023."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh / Tom Marsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Whitmore / Kim
van Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
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END
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