LONDON, March 2, 2022 /PRNewswire/ -- Blackbird plc (AIM:
BIRD; OTCQX: BBRDF), the technology licensor, developer and seller
of the market-leading cloud native video editing platform,
Blackbird, today announced that it has been approved by albert as a
green supplier for sustainable video editing and publishing.
albert is the leading UK environmental sustainability initiative
for the visual-arts. The organization aims to provide the media
production industry with the necessary expertise and opportunities
to reduce the environmental impact of the production process and
create opportunities for audiences to engage with the climate
agenda.
Blackbird is leading the campaign to dramatically reduce carbon
emissions within the video production industry. Last year, the
Company launched a carbon awareness study titled -'Video shouldn't
cost the Earth' - in collaboration with environmental management
consultancy, Green Element. The study evidenced that cloud
native editing platform, Blackbird, generates up to 91% less carbon
than cloud based and traditional on premise video editing
workflows.
Blackbird was recently awarded the London Stock Exchange's Green
Economy Mark in recognition of its work in contributing to the
green economy - just 5% of UK listed companies have been given this
esteemed award. Last December Blackbird won Environmental
Sustainability Company of the Year 2021 at the IABM BaM
Awards®.
albert Sustainability Analyst, Will
Bourns, said: ''We are delighted to welcome Blackbird to
albert's sustainable supplier list. Their unique cloud native video
editing technology enables organisations to reduce carbon emissions
compared to on premise and cloud based workflows. Blackbird is
leading the way when it comes to innovating and developing
sustainable media technology, they are a real asset to the
industry's reduction strategies and we look forward to supporting
them on this key issue."
Blackbird plc CEO, Ian McDonough,
said: "Decarbonising production workflows is intrinsic to the DNA
of all of us who work at Blackbird and it is a huge honour to be
joining forces with albert. The compelling data points Blackbird
has in terms of carbon reduction at source can be of huge benefit
to the industry as a whole if widely used by the production sector.
Blackbird, albert and others will continue to innovate and build
awareness in order to effect change in the industry as a whole and
ensure efforts to minimise carbon footprints are considered when
productions are planned."
Blackbird drives awareness, monetization and efficiencies for
brands in the sports, news, entertainment and enterprise
sectors. Customers include Univision, IMG, Deltatre, Sky News
Arabia, EVS, Eurovision Sport, A+E Networks, BT Sport, NHL, Eleven
Sports, Cheddar News, the U.S Department of State and 80 local US
news stations with TownNews.
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
www.blackbird.video
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/Blackbirdcloud
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