TIDMBIRD
Blackbird PLC
22 April 2022
Reach non-regulatory announcement
Blackbird plc (the "Company")
Blackbird to showcase fast, efficient and sustainable cloud
video editing at Microsoft's booth at NAB 2022
22 April 2022 London, UK - Blackbird plc (AIM:BIRD;
OTCQX:BBRDF), the technology licensor, developer and seller of one
of the market-leading cloud video editing platforms, Blackbird,
today announces that the Company will be showcasing fast, efficient
and sustainable cloud video editing on Microsoft's booth at NAB
2022.
Browser-based Blackbird is a fast, professional cloud video
editing and publishing platform. Enabling scalable, collaborative
production, Blackbird provides instant access to video content for
the easy creation of clips, highlights and long form content for
rapid content publishing. Proven to reduce carbon emissions by up
to 91% compared to traditional video editing workflows, Blackbird
also reduces infrastructure costs by up to 75% due to its highly
efficient cloud native architecture.
Blackbird Edge can be deployed on the Microsoft Azure public
cloud platform in just minutes. Blackbird supports the use of Azure
Blob Storage of video for ingest and publishing which enables
transparency of operation between traditional and cloud enabled
workflows for high quality content creation and delivery to any
device. In addition to this, Blackbird is integrated with Azure
Media Services for stream handling and VOD encoding of edits. A
growing number of organizations use Blackbird on Azure for
efficient, sustainable video editing and publishing including
Deltatre and the National Rugby League (NRL).
Blackbird CEO, Ian McDonough, said: " We are incredibly excited
to be working with Microsoft on the industry's first major live
show for over 2 years. In the time that has elapsed, seismic
changes have happened across our industry which we have been there
to help our customers through. What has remained constant are the
values the two companies share when it comes to innovation, quality
and sustainability. In February, Blackbird and Microsoft held a
webinar where the benefits of carbon reduction were explained as
not only being good for the planet but also, in times of rising
energy costs especially, in other ways too. We look forward to
building a lasting relationship with Microsoft where we have
multiple touch points in media, entertainment and the cloud."
Simon Crownshaw, Worldwide Strategy Director, Media and
Entertainment, Microsoft said: "Microsoft is dedicated to working
with partners and helping customers transform. Blackbird is a
leader in the cloud video production space, and we share their
commitment to delivering highly efficient and sustainable
technology to the media sector. We look forward to working closely
with their team at NAB and beyond."
Blackbird will be exhibiting on the Microsoft booth (#W3017) and
its own booth (#W2514) at NAB 2022 from 23 - 27 April. Contact
commercial@blackbird.video to schedule a meeting.
Enquiries:
Blackbird plc
Ian McDonough, Chief Executive Officer
Adrian Lambert, Chief Marketing Officer
Tel: +44 (0)20 8879 7245
Allenby Capital Limited (Nominated
Adviser and Broker)
Nick Naylor / Piers Shimwell (Corporate
Finance)
Amrit Nahal (Sales and Corporate Broking)
Tel: +44 (0)20 3328 5656
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird(R), the world's most advanced
suite of cloud-native computing applications for video, all
underpinned by its lightning-fast codec. Blackbird plc's patented
technology allows for frame accurate navigation, playback, viewing
and editing in the cloud. Blackbird(R) enables multiple
applications, which are used by rights holders, broadcasters,
sports and news video specialists, esports, live events and content
owners, post-production houses, other mass market digital video
channels and corporations.
Since it is cloud-native, Blackbird(R) removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
www.blackbird.vide o
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/Blackbirdcloud
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April 22, 2022 02:01 ET (06:01 GMT)
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