LONDON, November 12, 2018 /PRNewswire/ --
System1, the emotional measurement agency has today launched its
new System1 Ad Ratings service for brands and advertisers as a way
for brands to understand the potential of their campaigns to drive
long-term growth.
The service is launching with two years of data covering over
27,000 TV ads from the USA and UK.
Once an ad has aired on TV it is typically available on the
platform the very next day. System1 Ad Ratings analyses ads in over
100 categories providing advertisers and brand managers a platform
to benchmark the performance of their ads and predict potential
long term brand growth.
Gabriel Aleixo, Managing Director Ad Ratings at System1
commented: "50% of advertising spend is wasted, which equates to
billions of dollars every year. System1 Ad Ratings is a tool that
lets advertisers and marketers understand which TV campaigns are
underperforming, and how their marketing stacks up against
competitors. It's a quick and easy way for marketers to analyse
their advertising almost immediately through a subscription
service. Brands don't need to wait three months anymore understand
how their campaigns are performing, it now takes just a matter of
hours with Ad Ratings."
Ad Ratings works by measuring the emotions the ad generates in
the consumer and the intensity of that emotional resonance. This
produces a Star Rating from 1-5 stars. The Star Rating predicts
Long-term brand growth potential: 1-Star equals 0% brand growth,
whereas 5-Stars equates to 3%+ long term brand growth
potential.
The prediction side of the tool has been independently validated
in conjunction with the IPA. Using submissions to the IPA
Effectiveness Awards, one of the most robust submission procedures
in the industry, System1 cross-referenced emotional resonance
real-world brand growth in various categories, and the system was
modelled on those results.
"For any brand, achieving long term brand growth is paramount,"
Gabriel Aleixo commented. "Ad
Ratings provides an efficient and cost effective way for brands to
see whether their advertising strategies are developing the growth
that brands require."
Ad Ratings was created earlier this year as a new business arm
of the System1 Group. The US and UK Ad Ratings subscription service
that releases today is its first major product. Further market and
sector releases are planned.
Marketers can subscribe to the Ad Ratings service
here: www.system1adratings.com
About System1
System1 Group PLC [LON: SYS1], formerly
BrainJuicer, has pioneered the use of behavioural science to
produce and predict marketing guaranteed to drive profitable
growth. System1 Group was founded in 2000 by CEO John Kearon,
and is publicly traded on London's
AiM (Alternative Investment Market). System1 has pioneered the use
of behavioural science to better predict marketing that guarantees
profitable growth. It's been named 'Most Innovative Company' by
GreenBook (6 years in a row), Best Research Agency by Marketing
Magazine and twice received ESOMAR's Best Methodology award.
System1 Group is headquartered in London with offices across Europe, in North
America, Brazil,
Singapore, and Australia. For more information go
to www.system1group.com.
SOURCE System1