Christopher Lowell Brings His Seven Layers of Design to DirectBuy
March 01 2007 - 9:30AM
PR Newswire (US)
MERRILLVILLE, Ind., March 1 /PRNewswire/ -- DirectBuy, the leading
members-only showroom and home design center that offers
merchandise at manufacturer-direct prices, and Christopher Lowell
Enterprises announced today that renowned interior designer, author
and Emmy Award winning television host Christopher Lowell will
design a line of full kitchens, bedrooms and bathrooms especially
for DirectBuy members. These exclusive designs will add another
level of service to DirectBuy's members across North America.
Lowell will create a total of twelve room settings using his Seven
Layers of Design that will be showcased at more than 130 DirectBuy
locations throughout the United States and Canada. He created The
Seven Layers of Design to keep homeowners on budget and from
feeling overwhelmed. It has since become a proven, world-renowned
approach to home decor. "I share DirectBuy's passion for helping
people improve their homes without emptying their bank accounts,"
said Christopher Lowell. "DirectBuy's philosophy of offering such a
wide range of home furnishings, home improvement items and
appliances at such low prices gave me so many options to work with.
With the flexibility to design twelve different rooms with
DirectBuy's unmatched array of merchandise, I was able to create
design solutions that will appeal to almost any homeowner." Since
the Fall 1996 launch of "Interior Motives with Christopher Lowell,"
Lowell's engaging personality and attractive, cost-effective
decorating solutions have made him one of the country's most
prominent designers. Lowell is the Emmy Award winning host of "It's
Christopher Lowell!" and "The Christopher Lowell Show." He is also
the author of The Seven Layers of Design; Fearless, Fabulous
Decorating, If You Can Dream It, You Can Do It!; Dream Decor on a
Budget; and other interior decorating books. "We are very excited
about working with Christopher Lowell. For the last decade, he has
delivered outstanding creativity and expertise to give the public
attractive and affordable design solutions," said Bart Fesperman,
vice president of sales & marketing for DirectBuy. "DirectBuy
constantly strives to provide its members with outstanding value,
selection and service through a simplified shopping experience. We
can now bring Christopher Lowell directly to our members to help
them create and enjoy the home of their dreams." In addition to the
new Christopher Lowell Collection, DirectBuy members receive
on-site interior design consultation at select locations; delivery
and installation services; access to an easy-to-use computerized
shopping assistant -- the DirectBuy Virtual Showroom; an automatic
subscription to DirectBuy's "Direction" catalog, which has
limited-time offers and price reductions; and access to showroom
product specialists who assist members through their shopping
experience. Members of DirectBuy have access to thousands of items
from more than 700 top manufacturers at showrooms in the United
States and 500 top manufacturers at showrooms in Canada. Since
DirectBuy offers an extraordinary selection of brand-name
merchandise with no traditional retail markup, members can purchase
merchandise directly from manufacturers and their authorized
suppliers, including specialty and custom products. About DirectBuy
For more than 35 years, DirectBuy has been showing thousands of
consumers unparalleled ways to save as they shop for virtually
everything for in and around their homes -- from furniture, carpet
and flooring, and custom window treatments, to kitchen and bath
cabinets and fixtures, appliances and much, much more. DirectBuy
enables members to purchase most every product offering from more
than 700 top manufacturers at showrooms in the United States and
500 top manufacturers at showrooms in Canada at over 130 locations
across North America. To request a "Free Insider's Guide to Buying
Direct" and a Visitor's Pass to learn more about the superior value
and benefits of a DirectBuy membership, call 800-DIRECTBUY or visit
http://www.directbuy.com/ . About Christopher Lowell Enterprises
Christopher Lowell Enterprises, LLC serves as the parent company
for two specialized divisions: Christopher Lowell Productions Co.
and Christopher Lowell, Inc., the design, licensing and marketing
arm of his consumer product division. The latter launched in Fall
2000 with the debut of a designer paint line and more recently
extended into office furniture and accessories. In keeping with his
concept of "stress-free, pre-coordinated solutions for the home,"
each product is a licensed collection and is complementary in
style, scale and color to one another, all fitting into Lowell's
four lifestyle categories: Town, Country, City and Shore.
Christopher Lowell Collection licensee partners to date include,
among others: -- 3 Day Blinds - In 2002 a new partnership was
formed with America's largest retailer and manufacturer of custom
window coverings. Under the aegis of the Christopher Lowell
Collection, options include solid ash blinds, honeycomb shades,
mini-blinds, and sheer vertical blinds. -- Catalina Lighting - The
largest manufacturer of consumer lighting in the country, Catalina
Lighting (OTC:CALA) (BULLETIN BOARD: CALA) launched its Christopher
Lowell Lighting Collection in October 2002, featuring a variety of
table and floor lamps. -- Office Depot - One of the world's largest
sellers of office products and an industry leader, Office Depot
introduced the Christopher Lowell Collection in November 2003.
Office Depot (NYSE:ODP) now offers a theme-coordinated office
furniture and accessories system: from desks, credenzas and chairs
to lamps and clocks. -- Jo-Ann Stores - The nation's largest fabric
and craft retailer launched The Christopher Lowell Collection in
May 2006. This industry first home design solution offers
pre-coordinated elegant and timeless fabrics, textured trim
options, educational tools, in store classes and more all under one
roof. DATASOURCE: DirectBuy CONTACT: Sara Shragal, DirectBuy,
+1-219-736-1100 ext 365, or ; or Chris Groppa, Fleishman-Hillard,
+1-312-751-4193, or Web site: http://www.directbuy.com/
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