TIDMCBRY 
 
Cadbury plc (the "Company") 
 
    Announcement of transactions in ordinary shares of 10p each by Persons 
                Discharging Managerial Responsibility ("PDMR") 
 
The Company was notified on 11 February 2010 of the following transactions by 
PDMRs: 
 
On 10 February 2010, Trevor Bond acquired 282,775 ordinary shares in the 
capital of the Company under the Company's Executive Share Option Schemes at an 
aggregate price of GBP4.79 per share. All shares were disposed of on the same day 
at an aggregate price of GBP8.46 per share. 
 
On 11 February 2010, Trevor Bond acquired 842 ordinary shares in the capital of 
the Company under the Company's all-employee Savings Related Share Option 
Scheme at a price of GBP3.92 per share. 
 
On 10 February 2010, Chris Van Steenbergen acquired 166,073 ordinary shares in 
the capital of the Company under the Company's Executive Share Option Schemes 
at an aggregate price of GBP4.76 per share. All shares were disposed of on the 
same day at a price of GBP8.46 per share. 
 
On 10 February 2010, David Macnair acquired 234,074 ordinary shares in the 
capital of the Company under the Company's Executive Share Option Schemes at an 
aggregate price of GBP5.19 per share. All shares were disposed of on the same day 
at a price of GBP8.47 per share. 
 
This announcement is made following notifications under Disclosure and 
Transparency Rule 3.1.4. 
 
The transactions were carried out in London. 
 
Contact: 
 
J M Mills 
 
Director of Group Secretariat 
 
Tel: 01895 615176 
 
11 February 2010 
 
 
 
END 
 

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