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RNS Number:3282K
Hot Tuna (International) plc
12 October 2006


Press Release                                                    12 October 2006


                          Hot Tuna (International) PLC

                         ("Hot Tuna" or "the Company")

                Successful re-launch of Hot Tuna brand in the UK


Hot Tuna (International) PLC (AIM:HTT), a lifestyle apparel brand with authentic
surf heritage, announces today that it has successfully re-launched the Hot Tuna
brand into the UK surf market.

The Company is pleased to announce it has already secured orders for the Spring
Summer 2007 season in the UK from several key independents and major groups.
The stores are due to receive their initial orders from the middle of March
2007, in time for Easter and the start of the UK Summer season.

The new range has been extremely well received and great support has been
associated with the previous history of such an iconic brand.  Hot Tuna UK's
launch plan is to establish an initial account base of 'A' grade independent
surf lifestyle retailers together with several of the major retailers.  So far
the Company has secured business with some of the most respected and key
independents for Hot Tuna to be associated with including Fluid, one of the main
retailers of surf apparel in the East Anglian region, which has eight stores
based in Ipswich, Colchester, Chelmsford, Norwich and Cambridge.

Two Seasons, a core retailer of street, surf and snow wear in the Midlands, has
also agreed to distribute Hot Tuna's products.  Two Seasons has seven stores
located in Northampton, Cambridge, Solihull, Coventry, Worcester and Nottingham.

Agreements have also been signed with Shore Watersports and Cult Clothing.
Shore Watersports operates two stores, in Wittering and Hayling Island, and
possesses one of the largest ranges of wetsuits for sale in the UK.  Cult
Clothing is one of the UK's top independent street fashion stores and has eleven
stores located in Belfast, Cambridge, London, Birmingham, Cheltenham, Edinburgh,
Norwich, Glasgow, Oxford and Brighton.

Commenting on the re-launch, Ranjit Murugason, Executive Chairman of Hot Tuna,
said: "We are extremely pleased with the strong progress that Hot Tuna has made
over the summer months and it is exciting to see how quickly the UK market is
welcoming back the Hot Tuna brand.  This proves that the brand has maintained
its excellent reputation and desirability in one of the toughest fashion
marketplaces."


                                    - Ends -


For further information:
Hot Tuna (International) PLC
Ranjit Murugason, Executive Chairman                   Tel: +44 (0) 20 7372 9378
ranjit_murugason@hottunaplc.com

Seymour Pierce Limited
Sarah Wharry / Parimal Kumar                           Tel: +44 (0) 20 7107 8000
parimalkumar@seymourpierce.com                             www.seymourpierce.com

Media enquiries:
Abchurch
Henry Harrison-Topham / Chris Lane                     Tel: +44 (0) 20 7398 7700
henry.ht@abchurch-group.com                               www.abchurch-group.com



Notes to Editors

Hot Tuna International PLC (AIM:HTT) owns the rights to the Hot Tuna brand, a
progenitor of global youth fashion, born in Australia with a heritage of
authentic surf culture.

Hot Tuna is one of the world's most iconic names in surf lifestyle and can trace
its roots back to 1969 when it was founded by a surfer and his fashion designer
wife.   Though the label had not been actively marketed over for the last
decade, it retained an organic cult status among core action sports enthusiasts.

In June 2005, Hot Tuna International PLC purchased the 'Hot Tuna' brand from
Frontier International (Holdings) Pty Ltd, listed on AIM in September 2005, and
has since started to aggressively market the brand and reinvigorate the
business.  The Company now owns all intellectual property rights to its name and
related iconography, and has put in place key management drawn from the
executive ranks of Quiksilver, O'Neill and Ocean Pacific, among others.

Headquartered in the UK, Hot Tuna operates design, marketing and distribution
hubs in the USA, Australia and the UK. In its core markets, Hot Tuna sells
products, which are directly manufactured in facilities in North America, Europe
and in China.

Hot Tuna offices are maintained in Sydney, Los Angeles and London.

For more information, visit www.hottunaplc.com


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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