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RNS Number:4000K
Hot Tuna (International) plc
13 October 2006


Press Release                                                   13 October 2006



                          Hot Tuna (International) PLC


                         ("Hot Tuna" or "the Company")


               Successful relaunch of Hot Tuna brand in Australia


Hot Tuna (International) PLC (AIM:HTT), a lifestyle apparel brand with authentic
surf heritage, announces today that the Company has successfully relaunched the
brand Hot Tuna into the surf market of Australia.

Following the acquisition of the licensing rights for the Hot Tuna brand in
Australia in July 2006, the Company has already been able to secure orders in
Australia, with retail stores due to receive their initial orders during
November 2006, at the start of the Australian summer.

The new range has been well received and great support has been associated with
the previous history of the brand.  Hot Tuna Australia's launch plan was to
establish an initial account base of 'A' grade independent surf retailers and
the Company is delighted to announce that it has received firm orders from Glue
Stores (10 retail outlets), a division of Harvey Norman and one of Australia's
most successful retail groups, Surf Vision (13 retail outlets) the leading
independent retailer on the Queensland coast, as well as Beach Street (3 retail
outlets), the dominant surf chain of the southern coast of Sydney.

Hot Tuna Australia has also been successful in opening an account with one of
the biggest retailers in Indonesia.  Point Break is the most successful surf
chain in Indonesia with over 40 outlets and a rapidly increasing account base.
 Hot Tuna was one of Point Break's most successful labels in the 1980s when
Point Break was a stand alone account.  Point Break will launch the brand in
November 2006, at the same time as the Australian launch, with the men's range
and the Company will roll out its women's range in the summer of 2007.

Commenting on the relaunch, Ranjit Murugason, Executive Chairman of Hot Tuna,
said: "I am pleased to announce these initial orders in Australia which are
testament to the quality and sustainability of Hot Tuna's product.  This quick
turnaround is a major achievement, as a suitable range had to be developed,
produced and sold by a newly appointed sales team all within eight weeks.

"We are extremely excited about opening the Point Break account in Indonesia as
Indonesia is seen as one of the most rapidly expanding markets in Asia for surf
wear.  The rapid expansion of Point Break is testament to this emerging market
and having set foot here again is another positive step in achieving our rapid
growth plans for 2007."


                                    - Ends -


For further information:
Hot Tuna (International) PLC
Ranjit Murugason, Executive Chairman                  Tel: +44 (0) 20 7372 9378
ranjit_murugason@hottunaplc.com


Seymour Pierce Limited
Sarah Wharry / Parimal Kumar                          Tel: +44 (0) 20 7107 8000
parimalkumar@seymourpierce.com                            www.seymourpierce.com



Media enquiries:
Abchurch
Henry Harrison-Topham / Chris Lane                    Tel: +44 (0) 20 7398 7700
henry.ht@abchurch-group.com                              www.abchurch-group.com




Notes to Editors

Hot Tuna International PLC (AIM:HTT) owns the rights to the Hot Tuna brand, a
progenitor of global youth fashion, born in Australia with a heritage of
authentic surf culture.

Hot Tuna is one of the world's most iconic names in surf lifestyle and can trace
its roots back to 1969 when it was founded by a surfer and his fashion designer
wife.   Though the label had not been actively marketed over for the last
decade, it retained an organic cult status among core action sports enthusiasts.

In June 2005, Hot Tuna International PLC purchased the 'Hot Tuna' brand from
Frontier International (Holdings) Pty Ltd, listed on AIM in September 2005, and
has since started to aggressively market the brand and reinvigorate the
business.  The Company now owns all intellectual property rights to its name and
related iconography, and has put in place key management drawn from the
executive ranks of Quiksilver, O'Neill and Ocean Pacific, among others.

Headquartered in the UK, Hot Tuna operates design, marketing and distribution
hubs in the USA, Australia and the UK. In its core markets, Hot Tuna sells
products, which are directly manufactured in facilities in North America, Europe
and in China.

Hot Tuna offices are maintained in Sydney, Los Angeles and London.

For more information, visit www.hottunaplc.com


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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