Cobra Enhances AURA(TM) Camera & Driving Hazard Database
January 05 2010 - 6:00AM
PR Newswire (US)
Directional Alerts and Expanded Speed Traps Notifications Available
on New 2010 Radar Models CHICAGO, Jan. 5 /PRNewswire-FirstCall/ --
Cobra Electronics Corporation (NASDAQ:COBR) today announced new
enhancements to its exclusive AURA(TM) Camera & Driving Hazard
Database, furthering its position as the leading global warning
system for photo-enforcement. Cobra's IntelliScope(TM) feature now
provides directional alerts when approaching a photo-enforced
intersection or area. In addition, the Known Speed Trap locations
have been expanded to include all 50 states and Canada. (Logo:
http://www.newscom.com/cgi-bin/prnh/20100105/CG31354LOGO) (Logo:
http://www.newscom.com/cgi-bin/prnh/20090610/CG28991LOGO-b) The
IntelliScope enhancement now includes audio directional alerts for
upcoming photo-enforced areas, providing the driver with a more
accurate location of the camera and additional situational
awareness when driving. For those drivers who only want be notified
of immediate threats, they can now choose to be only notified of
those threats in the precise direction of travel. "We know that
everyone has different alert preferences when driving," said Tony
Mirabelli, senior vice president of marketing and sales for Cobra.
"Now people have the option to select how they want to be notified
of upcoming threats." Another enhancement to the AURA database for
2010 is the expanded coverage of Known Speed Traps. Coverage is now
available in all 50 states including Alaska and Hawaii and
throughout Canada. Known Speed Trap notifications alert drivers to
intersections and areas known to be under regular radar
surveillance. The AURA Camera & Driving Hazard Database stores
GPS coordinates of speed and red light cameras and driving hazards.
Users can access this database online and download daily updates 24
hours a day, 7 days a week. By simply connecting the GPS Locator
via USB, AURA subscribers synchronize the coordinates for the most
current and accurate camera and dangerous intersection alerts.
Drivers can also add up to 1,000 location-based alerts to ensure
that they are alerted to temporary or moveable driving threats.
Dedicated professional research teams working out of Cobra's
Chicago-based world headquarters and in its European offices manage
the AURA database. Cobra has succeeded in developing a systematic
verification process to minimize false alerts and establish the
most dependable database on the market. In North America, Cobra
verifies 100 percent of the database's speed and red-light cameras
and dangerous intersections by communicating directly with
municipal police departments, traffic bureaus, state transportation
agencies and proprietary data partners to guarantee that every
single alert is accurate. Cobra also works to ensure the most
comprehensive database of speed traps, accident hotspots, high-risk
zones, and congestion change cameras in North America and Europe.
These enhanced features are included on the 2010 Cobra XRS 9970G
and the XRS 9550G and optional on the XRS 9965 (requires additional
purchase). These new radar detectors are $379.95, $199.95 and
$279.95 respectively and will be available in March 2010. For more
information on Cobra, visit http://www.cobra.com/, follow Cobra on
Twitter at http://www.twitter.com/CobraElectronic or become a fan
at http://www.facebook.com/CobraElectronics. About Cobra
Electronics Cobra Electronics is a leading global designer and
marketer of communication and navigation products, with a track
record of delivering innovative and award-winning products.
Building upon its leadership position in the GMRS/FRS two-way
radio, radar detector and Citizens Band radio industries, Cobra
identified new growth opportunities and has aggressively expanded
into the marine market and has expanded its European operations.
The Consumer Electronics Association, Forbes and Deloitte &
Touche have all recognized Cobra for the company's innovation and
industry leadership. To learn more about Cobra Electronics, please
visit the Cobra site at http://www.cobra.com/. Follow Cobra on
Twitter at http://www.twitter.com/CobraElectronic or become a fan
at http://www.facebook.com/CobraElectronics.
http://www.newscom.com/cgi-bin/prnh/20090610/CG28991LOGO-b
http://www.newscom.com/cgi-bin/prnh/20100105/CG31354LOGO
http://photoarchive.ap.org/ DATASOURCE: Cobra Electronics
Corporation CONTACT: Christopher Kooistra of Cobra Electronics,
+1-773-804-6375, Web Site: http://www.cobra.com/
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