The premium sipping rum and the legendary
French house will host a VIP speakeasy at the ceremony
taking place at the historic United Palace in New York City
NEW
YORK, May 24, 2023 /PRNewswire/ -- Today Zacapa
Rum - the ultra-premium Guatemalan rum steeped in craft and
heritage - and Baccarat - renowned French luxury house and symbol
of art de vivre - are pleased to announce their partnership
of the 76th Annual Tony Awards. Together, Zacapa Rum and
Baccarat will raise a toast to the artistry of Broadway, champion
community, and bring elevated moments of joy and celebration to
Tony Award nominees, presenters, and spirits enthusiasts with an
exclusive series of first-ever cocktail experiences at the awards
ceremony and beyond.
For the first time, the Tony Awards will be presented at the
historic United Palace in Washington
Heights on June 11th, paying
homage to the rich culture, dynamic talent, and groundbreaking
impact of the community. To celebrate the occasion, Zacapa Rum and
Baccarat - with their shared emphasis on joy, craft, and
celebration - will create an evening centered around the timeless
craft of stage acting and the community-driven spirit of Broadway.
A VIP experience - named Zacapa XO x Baccarat Speakeasy - will
offer an evening like no other.
"Community is the lifeforce of Zacapa Rum and as a brand we're
focused on uplifting those who make our product possible," says
Sam Salameh, Vice President Breakout
Growth Brands, Diageo. "Our rum is made in the heart of
Guatemala and forged by the local
community, where we regularly employ 700 female artisans to provide
viable pathways towards economic growth. And, like Baccarat, we
place the highest emphasis on craftsmanship and attention to
detail. We're proud to partner with like-minded organizations like
Baccarat and the Tonys to celebrate the craft and incredible
community that is Broadway in such a cultural cornerstone as
Washington Heights."
The exclusive Zacapa XO x Baccarat speakeasy will be a lavish
lounge for the stars as they enjoy an evening of peer celebration.
Artfully incorporating dazzling lighting, decor and glassware from
the House of Baccarat, the space will nod to the heritage and
craftsmanship of Baccarat's 260-year history, alongside the
signature experience of Zacapa XO, the brand's most luxurious
expression. Zacapa Rum will work with Master Mixologist Lynnette
Marrero and a supporting cast of talented local mixologists to
craft bespoke cocktails inspired by the culture and community of
Washington Heights. Those in
attendance will have a choice of two original cocktails featuring
Zacapa XO, crafted à la minute and presented in delicate crystal;
each a trophy on its own.
"At Baccarat, we partner only with the best, and we pride
ourselves on our pioneering spirit and our ability to bring light
and joy to any occasion," said Adam
Banfield, President and CEO of Baccarat North America. "Our
partnership with Zacapa in support of the 76th Annual
Tony Awards will honor the spirit of Washington Heights, the city of New York, and the timeless nature of Broadway
and the craft of stage acting - bringing them together with all
that Baccarat represents, to elevate each moment into one of
celebration."
In addition to the Zacapa XO x Baccarat speakeasy that is
exclusive to Tony Awards VIP guests, Zacapa Rum will have a
presence at the official Tony Awards after party, complete with
three additional Zacapa No. 23 serves to round out Lynnette Marrero's collection. The Zacapa Rum
Tony Awards Cocktail Collection includes:
- XO on a Cloud - A decadent serve combing Zacapa XO,
Guatemalan Cold Brew, Pimento Bitters, and Spiced Cacao Simple
Syrup, topped with a whisper of smoke
- Zacapa Gold Fashioned - A tropical take on an Old
Fashioned using Zacapa XO, Cinnamon Infused Agave Syrup, Banana
Liqueur, and Mole Bitters, garnished a gold gilded banana leaf
- Zacapa Piraguas - A twist on a Piragua - shaved ice
topped with Zacapa No. 23 and a choice of three refreshing flavors
- coconut, passion fruit, or pineapple
- Palace Sparkler - A bracing, effervescent offering made
with Zacapa No. 23, Lime Juice, Simple Syrup, Aromatic Bitters, and
topped with Champagne
- Showstopper- An herbaceous classic featuring Zacapa No.
23 with Oloroso Sherry, Simple Syrup, Yellow Chartreuse, aperitivo,
and lemon juice
Consumers can follow along on Instagram @ZacapaRumUSA and
@Baccarat to learn more, along with recipes and tips for recreating
the Zacapa Rum x Baccarat Tony Awards Cocktails at home on Tonys
night. For more information, please visit ZacapaRum.com and
Baccarat.com.
The American Theatre Wing's 76th Annual Tony Awards, presented
by the Broadway League and the American Theatre Wing, will air LIVE
on Sunday, June 11, 2023, from the
historic United Palace in Washington
Heights, in New York City
from 8:00-11:00 PM, ET/5:00-8:00 PM, PT on the CBS Television Network,
and streaming live and on demand on
Paramount+.
Follow @TheTonyAwards on Instagram, TikTok, Twitter, and
Facebook.
RON ZACAPA Rum. 40% Alc/Vol. Imported by The Ron Zacapa Co.,
New York, NY. Enjoy responsibly.
Only share with those 21+.
About Zacapa Rum
Crafted in Guatemala, Zacapa Rum is a work of art and an
expression of patience, richness, quality and master blending. The
Zacapa story embodies the heart and soul of the powerful female
artists behind it. Zacapa belongs on the tables of friends and
communities, gathered to savor simple pleasures and strengthen
connections. Zacapa's Master Blender of over 36 years, Lorena
Vásquez is one of only a few female leaders in a traditionally
male-dominated industry. She brings her expressive character and
special approach to blending, harnessing the best ingredients from
Guatemala to create one of the
world's best-tasting rums. Zacapa has the honor of being the first
brand to be inducted into the International Rum Festival's Hall of
Fame. Zacapa No. 23, Zacapa Edición Negra and Zacapa XO are
available at fine liquor stores, bars and restaurants around the
world. For more information, visit https://www.zacaparum.com/.
About Baccarat
Founded in 1764, Baccarat, alchemist of joy and creator of
enchanting worlds, is the fruit of a group of daring artisans who
have transformed the four elements of nature – earth, air,
fire and water – into crystal of unparalleled purity. By crafting
true masterpieces, Baccarat has never ceased to surprise the world,
garnering numerous awards at World Fairs and international
exhibitions. This is how the name of a small town in eastern
France, Baccarat, has over time
become a symbol of the art of celebration and French joie de
vivre. From Paris to
Moscow, New York, Tokyo, Miami
or Hong Kong, the unique
experience of Baccarat's art de vivre can be found
within its Houses, boutiques, restaurants, bars, hotels and
lounges. Ahead of its 260th anniversary, Baccarat
continues its international development, firmly anchored in its
roots, and driven by the ambition to always fly higher. Discover
the captivating world of Baccarat on www.baccarat.com and on
www.instagram.com/baccarat
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practices. Follow on Twitter
and Instagram for news and information about Diageo North America:
@Diageo_NA.
About The Tony Awards
The American Theatre Wing's Tony
Awards are presented by The Broadway League and the American
Theatre Wing. At The Broadway League, Lauren Reid is Chair and Charlotte St. Martin is President. At the
American Theatre Wing, Emilio Sosa
is Chair and Heather A. Hitchens is
President & CEO.
Media Contacts
Jenna
Kaplan / Rachael Caldwell
Bullfrog + Baum
zacaparum@bullfrogandbaum.com
Jazmine Settles
DIAGEO
jazmine.settles@diageo.com
Reid Myers
Baccarat
reid.myers@baccarat.fr
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SOURCE Zacapa Rum; Baccarat