Guinness is bringing cheer and treats to a
city near you, with NYC's most favorite cookies from Levain Bakery,
and Most Wonderful Pop-Up experiences to keep the magic going all
season long
NEW
YORK, Dec. 4, 2024 /PRNewswire/ -- This holiday
season, Guinness is bringing people together for the most wonderful
pints of the year!
"This time of year is all about sharing quality time together
over a round of pints," said Joyce
He, Guinness Brand Director. "For me, that first sip of
a fresh pint of Guinness feels like coming home for the holidays,
so that's what we wanted to bring to life this season. Whether
you're gathered around at home with family or enjoying a night out
with friends, here's to making every moment a little bit more
special."
Two flavor-packed legends are also coming together for the most
wonderful pairing of the year. In collaboration
with Levain Bakery, Guinness is unveiling a limited-edition
holiday cookie tin that comes complete with decadent Levain cookies
– Dark Chocolate Peppermint, Two Chip Chocolate Chip and Dark
Chocolate Chocolate Chip, all which pair deliciously with Guinness
Draught Stout. The deep notes of roasted coffee and chocolate in
the beer beautifully complement the cookies' delicious flavors,
balancing the sweetness and smoothness. These limited-time cookie
tin collectibles will be available exclusively at Guinness' Most
Wonderful Pop-Up locations and Open Gate Brewery locations in
Chicago and Baltimore for a limited time only.
"When Guinness invited us to team up on this indulgent pairing,
we felt it was a unique and wonderful way to celebrate the holiday
festivities," said Lorna
Sommerville, Chief Commercial Officer for Levain Bakery.
"We are excited to share our beloved cookies with Guinness fans to
savor all season long."
This month, Guinness is bringing the festive spirit to you with
the Most Wonderful Pop-Up of the Year, a limited run
holiday experience featuring a Guinness tiny pub, Guinness x Levain
collectible cookie tins, and more exclusive merch. Those 21+ are
invited to visit us at one of these locations:
- Boston at Faneuil Hall |
Saturday, December 7th &
Sunday, December 8th (2:00 –
8:00 PM ET)
- New York City at The Oculus |
Friday, December 13th &
Saturday, December 14th (2:00 –
7:30 PM ET)
In addition, Guinness' Open Gate Breweries will brew a few
special events all season long. Open Gate Brewery Baltimore
is dialing up the holiday magic more than ever before by
transforming its lawn into a Christmas Tree Lot and Holiday Market
while Open Gate Brewery Chicago will host a series of
Holiday Workshops every Sunday from now through the holiday
season.
In the spirit of the season, Guinness is once again committed to
supporting our communities who have long supported us. The Guinness
Gives Back Fund is proud to partner with organizations across the
country to fight hunger, support education programs, uplift the
brewing industry, and more. Visit GuinnessGivesBack.com to learn
more about the partners and causes we support.
Through the holidays, you can catch a little Guinness holiday
cheer at home on your screens, as well. Now live across the US,
we've launched an all new commercial celebrating "The Most
Wonderful Pint of the Year" – check it out HERE.
No matter where you and your loved ones choose to enjoy our
beers, please remember to always drink responsibly. And to keep up
with the latest news and updates, be sure to follow
@GuinnessUS.
About Guinness
The Guinness brand was established in
1759, when Arthur Guinness signed a 9,000 year lease on
St. James's Gate Brewery in
Dublin. Brewed using four main
ingredients, water, barley (malted & roasted), hops and yeast,
Guinness is the world's most popular stout. The iconic beer is
brewed in 49 countries worldwide and sold in over 150 with almost 9
million glasses of Guinness enjoyed every day around the world. The
most GUINNESS is sold in Great
Britain, Ireland,
USA, Nigeria and Cameroon. More information can be found at
www.guinness.com.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow Twitter and Instagram for news and
information about Diageo North America: @Diageo_NA.
About Levain Bakery
Best friends Pam Weekes and Connie
McDonald founded Levain Bakery in 1995 as a small bread shop
on the Upper West Side of New York
City. After training for triathlons and keeping a robust
fitness regimen, the founders started baking 6-ounce cookies with
simple, high-quality ingredients as the ultimate post-race treat.
After finalizing the recipe, they quietly offered the cookies for
sale, and they flew out of the stores. Nearly 30 years later with
16 bakeries and plans to open more next year, Levain is often
lauded as the home of the world's best cookie. For more information
on Levain Bakery, visit www.levainbakery.com or follow the brand on
social media @levainbakery.
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SOURCE GUINNESS