DMG Dori Media

Dori Media Group (“DMG” or “the Company”) (LSE:DMG), the international media company active in the field of television, with a focus on production, distribution, broadcasting and merchandising of Telenovela, announces that its first interactive reality control game “uMan” has been sold to international production group “Banijay Entertainment” for 6 territories in Europe: France Germany, Sweden, Norway, The Netherlands and Denmark.

Including its recent sale to “Buongiorno” in Spain and to Greece, the "uMan" format was sold to a total of 8 countries since its debut in July 2009. It also won 3 Accolade Awards in 2009: the Award of Excellence for reality programming, the Award of Merit for creativity / originality and the Award of Merit for viewer impact and entertainment value.

Nadav Palti, President & CEO of Dori Media Group commented: "we are very proud that “uMan” was sold to all these territories in Europe, in addition to the Spanish version, which is already in pre-production stages. We attribute these sales to the fact that "uMan" is an innovative and unique international format, which can be easily adapted in different countries and cultures around the globe. We intend to make "uMan", a multi platform product developed by Dori New Media and Cellcom, to one of many unique products with the ability to attract the most desirable audience: teenagers".

Adi Cohen, VP Marketing of Cellcom, the leading cellular operator in Israel, added: "uMan is an innovative and breakthrough format on a universal scale in the field of production for mobile phones and the internet, a valid proof of that is its recent nomination at the prestigious GSMA Global Mobile Awards. We are very pleased with the global interest in uMan and with additional sales to 6 more territories. We witness a growing trend of more mobile content arriving to TV and gaining success among viewers".

About “uMan”

“uMan” (locally named in Israel as “Megudalim”) was launched in July 2009, broadcasting 24 hours a day, 7 days a week. “uMan” is a unique and innovative 24/7 cross-platform control game, based on an idea developed by Dori New Media and produced by Dori Media Darset with Cellcom, for cell phones, internet and TV. Eight contestants enter a "Lab" for 21 days during which their every move is controlled by viewers and they have to score life-points to win. The viewers' control is constant and relates to how they live, what they eat, what they wear and who they sleep with. “uMan” has become an instant success in Israel, where more than 7 million viewer votes have been cast on-line in 21 days. During this period, 700,000 unique users (out of a total population of 7 million) have visited the site, many of whom visited more than once a day and spent 12 minutes on the average in the site. The game was aired live 24 hours a day, 7 days a week.

About Banijay Entertainment

The goal of Banijay Entertainment is to become a global brand in content creation and distribution for television and the new multimedia vehicles. It is positioned in several areas: buying or acquiring significant holdings in international production companies, acquiring original formats and the creation and development of international formats through its Banijay Creative Factory unit.

Banijay's model relies on pooling the expertise of every one of its production and distribution companies, access to the networks of all its entities and the creative potential of all its teams. Banijay is active today in France (Air Prod, ALJ Production, Depeche Prod, Jes Prod), Spain (Cuarzo Producciones), Russia (Intelegencia), Germany (Brainpool), Northern European Countries (Nordisk TV), the United States (Angel City Factory) and The United Kingdom (Zig Zag Productions). Banijay Entertainment's lead shareholder is Financiere Lov, the family holding company of Stéphane Courbit, alongside Groupe Arnault, Ifil, DEA Capital and AMS Industries.

For further information on Dori Media Group, please visit our website on www.dorimedia.com

Dori Media Group is an international media group that produces, distributes and broadcasts telenovelas. The group owns approximately 4,450 television hours that it sells to a wide variety of audiences in more than 70 countries. In Israel, Dori Media is the owner of Dori Media Paran and Dori Media Darset, which produce daily series and telenovelas for the Israeli market. It also owns and operates two telenovela channels, Viva and Viva Platinum. In the Israeli market, Dori Media also packages, produces and operates all of the movie channels on HOT cable television and the series channel on HOT Extra. In Indonesia, the company operates the Televiva Vision 2 channel that is devoted to telenovelas and Baby TV Vision 3 for toddlers. The Dori Media Group in controlled by Mapal Communications Ltd. one of the largest media companies in the Israel. The group is traded on the London Stock Exchange where its symbol is DMG. For more information on Dori Media, visit our corporate website at http://www.dorimedia.com/.

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