Dori Media Group (“DMG” or “the Company”)(LSE:DMG), the international media company active in the field of television, with a focus on production, distribution, broadcasting and merchandising of Telenovela, announces that its first interactive cross platform reality format 'uMan' has been sold to “Fullhouse Standup Etcetera, Ltd” in Finland. Including its recent sale to “Banijay Entertainment” for 6 territories in Europe, the 'uMan' format has now been sold to a total of 9 countries since its debut in July 2009.

'uMan' was recently nominated as the Best Mobile TV or Video Service at the prestigious GSM Awards 2010. It also won 3 Accolade Awards in 2009: the Award of Excellence for reality programming, the Award of Merit for creativity / originality and the Award of Merit for viewer impact and entertainment value.

Nadav Palti, President & CEO of Dori Media Group commented: "'uMan' has been very well received from international buyers in the markets we are introducing it to and we are delighted with its recent sale to Fullhouse in Finland. The show is a truly unique format that, through their mobile phones and internet, gives viewers complete control over the lives of its contestants. As a unique and innovative format, developed by Dori New Media and Cellcom, 'uMan' has the ability to attract wide range of audiences in different countries and cultures worldwide."

Adi Cohen, VP Marketing of Cellcom, the leading cellular operator in Israel, added: "We are very pleased with the on-going global interest in 'uMan'. More and more content is being made available on cellular devices and on-line, reflecting a general trend among younger viewers in particular for flexible means of viewing content. We are delighted to be partnered with Dori Media to bring innovative content such as 'uMan' to forward looking networks such as Fullhouse."

Producer Ilpo Murtovaara, from Fullhouse commented "We are very excited of the 'uMan'- format. The idea is fresh and the multichannel distribution is definitely something which will be the future in digital business market. We are very pleased to have the possibility to launch 'uMan' in Finland."

About 'uMan'

'uMan' (locally named in Israel as “Megudalim”) was launched in July 2009, broadcasting 24 hours a day, 7 days a week. 'uMan' is a unique and innovative 24/7 cross-platform control game, based on an idea developed by Dori New Media and produced by Dori Media Darset with Cellcom, for cell phones, internet and TV. Eight contestants enter a "Lab" for 21 days during which their every move is controlled by viewers and they have to score life-points to win. The viewers' control is constant and relates to how they live, what they eat, what they wear and who they sleep with. 'uMan' has become an instant success in Israel, where more than 7 million viewer votes have been cast on-line in 21 days. During this period, 700,000 unique users (out of a total population of 7 million) have visited the site, many of whom visited more than once a day and spent 12 minutes on the average in the site. The game was aired live 24 hours a day, 7 days a week.

For further information on Dori Media Group, please visit our website on www.dorimedia.com

Dori Media Group is an international media group that produces, distributes and broadcasts telenovelas. The group owns approximately 4,450 television hours that it sells to a wide variety of audiences in more than 70 countries. In Israel, Dori Media is the owner of Dori Media Paran and Dori Media Darset, which produce daily series and telenovelas for the Israeli market. It also owns and operates two telenovela channels, Viva and Viva Platinum. In the Israeli market, Dori Media also packages, produces and operates all of the movie channels on HOT cable television and the series channel on HOT Extra. In Indonesia, the company operates the Televiva Vision 2 channel that is devoted to telenovelas and Baby TV Vision 3 for toddlers. The Dori Media Group in controlled by Mapal Communications Ltd. one of the largest media companies in the Israel. The group is traded on the London Stock Exchange where its symbol is DMG. For more information on Dori Media, visit our corporate website at http://www.dorimedia.com/.

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