TIDMDMG
DORI MEDIA'S SECOND SEASON OF "SPLIT" PURCHASED BY TURNER
BROADCASTING SYSTEMS FOR BOOMERANG IN LATIN AMERICA
Sale of the second season of "Split" follows the ratings success
of season one whose ratings outperformed Boomerang's Prime Time
Monday to Friday average among 12-17 year-old females in Mexico,
Argentina and Brazil
Tel-Aviv, Israel - December 13, 2010 - Dori Media Group Ltd.
("DMG" or the "Company"), the international media company active in
the field of television and new media, with a focus on production,
distribution, broadcasting and merchandising of Drama and
Telenovela, announces that the second series of "Split" has been
sold to Turner Broadcasting System Latin America Inc. for its
Boomerang channel in Latin America and Caribbean territories. Under
the terms of the deal Boomerang will have the right to broadcast 45
episodes of 30 minutes in length to territories which include
Brazil, Chile, Argentina, Colombia, Mexico and Uruguay. Turner
Broadcasting System, Inc. (TBS, Inc.), a Time Warner company,
creates and programs branded news, entertainment, animation and
young adult media on multiple platforms around the world.
"Split", a teen daily drama that revolves around the lives of
humans and vampires, has already been sold to over 60 countries
worldwide in only 1 year. TBS, Inc. have committed to a second
season following the ratings success of season 1, which was aired
in Argentina, Brazil and Mexico between June and August 2010.
During that period, "Split" achieved the following ratings:
Boomerang Argentina Brazil Mexico
Audience
12-17 year-old Top 10 most Top 5 most watched Top 3 most watched
females (*) watched programme programme
programme
9-10pm Prime Outperformed Outperformed prime Outperformed prime
Time Monday Prime time Monday time Monday
to Friday Time Monday to Friday avg. to Friday avg.
average to Friday avg. by over 35% by over 210%
among 12-17 by over 220%
year-old
females (**)
(*) Source: IBOPE Mexico/Argentina/Brazil. Boomerang Program
Ranker from June until August 2010./ Filtered by programs with 10
or more airings.
(**) Source: IBOPE Mexico/Argentina/Brazil. Boomerang average
ratings from Thursdays 9pm-10pm vs Boomerang's Prime Time
7.30pm-12am Monday to Friday average ratings/ From June until
August 2010/Cable Girls 12-17 years old.
The 2nd season of "Split" was produced by Dori Media Darset for
Hot and Noga Communications (which operates the Israeli Children
Channel) following the success of the first season in Israel.
"Split" was created by Shira Alon and Ilan Rosenfeld. The show was
originally produced exclusively for Israeli cable platform HOT's
VOD service which has approximately 1 million Israeli household
subscribers. Since its launch, "Split" episodes on HOT VOD
generated a total of around 10,000,000 viewings and approximately
90% of viewers watched all available episodes, reaching a record
loyalty level. Following this, the first season "Split" was aired
on Israel's leading channel for children and teenage audiences,
"The Children Channel". The Channel's young viewers voted "Split"
as their favorite programme at the 2009 Children Channel
Awards".
Nadav Palti, president & CEO of Dori Media Group commented:
"We are delighted to announce the sale of the second series of
'Split' to Turner Broadcasting Inc. The first season of 'Split'
achieved terrific ratings among Boomerang's teenage viewers in
Mexico, Argentina and Brazil. The series' global success and our
partnership with leading broadcasters such as Turner, demonstrate
Dori Media's ability to produce high quality content with a
universal appeal. The show has now been sold to over 60 countries
worldwide and we expect the second season to be as, if not more,
successful."
About "Split"
15-year-old Ella always felt different, but never really
understood why. When she discovers that she is a part of a magical
world, she is drawn into the age-old conflict between vampires and
humans. Her shocking revelation will force her to choose between
her love for Omer, her human friend, and Leo the vampire.
About Boomerang
Boomerang is a 24-hour American cable television channel owned
by Turner Broadcasting System (a division of Time Warner) that airs
MGM [pre-1986], Hanna-Barbera, Cartoon Network and Warner Bros.
programs. The channel debuted on April 1, 2000.
Boomerang Latin America, a Turner Broadcasting Inc. 24-hour
cable/satellite network, is the premiere destination for tweens and
teens, showcasing the best in live-action series, movies, music
videos, and animation. The featured series on the network include
Girls in Love; Blue Water High; H2O, Just Add Water; and
telenovelas like Somos Tú y yo, Atracción x4, and the mega-hit
Rebelde. In addition to these series, Boomerang also has
blockbuster movies including The Perfect Man, Chasing Liberty and
What a Girl Wants. The BoomBox franchise has the coolest music
videos from various artists like Fergie, Juanes and Shakira, and
BoomBox in studio showcases live performances recorded exclusively
for the network from popular bands like RBD. Boomerang is currently
available in 21.3 million households throughout Latin America in
Spanish, Portuguese and English.
***
For further information on Dori Media Group, please visit our
website on www.dorimedia.com or contact:
Dori Media Group Ltd. Shared Value Limited
Nadav Palti, CEO & President Nicolas Duperrier/Mark Walter
Tel: +972 3 7684000 Investor & Media relations
info@dorimedia.com Tel. +44 (0) 20 7321 5010
dmg@sharedvalue.net
Daniel Stewart & Company
Paul Shackleton/Oliver Rigby
Tel. +44 (0) 20 7776 6550
Dori Media Group is an international group of media companies,
located in Israel, Switzerland, Argentina, The Philippines and the
US. The group produces and distributes TV and New Media content,
broadcasts various TV channels and operates video-content internet
sites. The group owns approximately 5,130 TV hours, more than 5,000
clips of 3 minutes on average, 120 - 9 minute webisodes and around
556 1-5 minute cellular episodes of Telenovelas and daily series
that it sells to a wide variety of audiences in more than 120
countries. It owns and operates two telenovela channels, Viva and
Viva Platina broadcasted on all Israeli multi-channel platforms and
via the co-branded internet site offering telenovelas to Israeli
surfers through Walla.com. Dori Media Contenidos produces Spanish
daily dramas in Latin America. Dori Media Paran and Dori Media
Darset produce top-end series as well as daily dramas for the
Israeli and international markets. Dori New Media develops and
produces formats specially tailored for the internet and cellular
platforms, and realizes new opportunities enabled by the new
technologies. Dori Media Spike packages, produces and operates the
main movie channels on the Israeli cable TV platform and general
entertainment channels on all Israeli TV multi-channel platforms.
In Indonesia and Malaysia, the company operates the Televiva Vision
2 channel that is devoted to telenovelas and Baby TV Vision 3 for
toddlers, in addition to the Ginx gamers' channel. Ginx is
localized and broadcasted to Turkey as well. Novebox operates an
ad-based VOD and SVOD commercial internet site targeted at the
Hispanic and Latin American audience offering a variety of shows
and movies. The group is traded on the London Stock Exchange where
its symbol is DMG.
For more information on Dori Media, visit our corporate website
at http://www.dorimedia.com/.
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