TIDMDPP
RNS Number : 3898N
DP Poland PLC
28 September 2012
DP Poland PLC
("DP Poland" or the "Company")
Interim results for the half year to 30 June 2012
Core estate established - Focus now on brand awareness and sales
growth - Further fundraising planned to support growth programme
and to capitalise on opportunity
DP Poland has the exclusive right to develop, operate and to
sub-franchise Domino's Pizza stores in Poland. It currently has 13
stores operating in Warsaw.
-- Start-up concept commenced Autumn 2010
-- Core estate of 13 sites open and progressing well in Warsaw
o Fastest roll-out of a Domino's Pizza franchise
-- Key metrics advancing
o 53% sales growth from January to June for first 12 stores
o 64% increase in gross margin from January to June for first 12
stores
o June like for like sales up 33% for first store
o Growing proportion of sales coming from online
-- Increased marketing campaigns delivering solid returns
-- On track to open two further sites in 2012; in-line with stated strategy
-- Appointment of Maciej Jania as Finance Director
-- In discussion with certain shareholders about provision of
significant extra capital to support the growth programme and
capitalise on the brand roll-out opportunity in Poland
Peter Shaw, Chief Executive of DP Poland, said:
"DP Poland now has a meaningful and established core estate in
Poland. Our concentration of sites in Warsaw has given us the
critical mass to cost effectively increase our marketing activity.
We are already seeing encouraging results with increased new
customers."
28 September 2012
Enquiries:
DP Poland PLC c/o College Hill: 020 7457
2020
Peter Shaw, Chief Executive
College Hill 020 7457 2020
Matthew Smallwood
Jamie Ramsay
Peel Hunt 020 7418 8900
Dan Webster
Matthew Armitt
Richard Brown
Chief Executive's Statement
I am pleased to present our results for the first six months of
the year, a period during which we have focused our activities on
building awareness of Domino's Pizza amongst the population of
Warsaw, driving sales and improving gross profit.
Poland - a growth economy
We believe that Poland provides one of the last opportunities in
Europe to participate in a substantial economy with very
significant growth prospects over the coming years. Since Poland
emerged from communism a little over twenty years ago it has been
transformed into Europe's sixth largest economy, a country with
strong governance and an aspirational population. With significant
investment in infrastructure, the near completion of the initial
motorway building programme, the on-going construction of the
second underground rail line in Warsaw and this year's opening of
Warsaw's second passenger airport, the prospects for sustained and
significant economic growth are very real. It is in this context
that we continue to be excited by the prospects of building a
significant Domino's Pizza business in Poland.
Poland continues to outperform its European neighbours in GDP
growth, with a forecast growth rate for 2012 of nearly 3%. Foreign
Direct Investment (FDI) in Poland is significant with the country
accounting for the largest individual FDI projects in Europe in
2011, according to Ernst & Young's 'European Attractiveness
Survey', July 2011. The Chinese government announced this summer
that Poland would be its geographic focus for investment in Europe,
including manufacturing and infrastructure projects.
The environment for investors and employers in Poland continues
to be attractive, with economic growth, strong governance,
improving transport infrastructure, relatively low rates of
corporation tax compared to other EC member countries and
reasonable employment regulations.
Building awareness
In 2011 we opened 12 Domino's Pizza stores in Warsaw, an
exceptional rate of opening for a new Domino's Pizza market, giving
us sufficient presence to justify investment in city wide
marketing. Our 13th store was opened in April 2012 and we are on
schedule to open two further stores this year, taking our Warsaw
estate to 15 corporately managed stores in 2012, as planned.
Driving sales and gross profit
As well as seeing a healthy growth in store sales of 53% between
January and June, we are particularly pleased with a 64% growth in
gross margin(1) that has resulted from fine-tuning our menu pricing
and promotional programme.
Our first store, on Bukowinska Street, was less than GBP450(2)
off EBITDA break even for the month of June, 16 months after
opening. Like for like sales for the month of June were +33% 2012
on 2011, while gross profit like for likes were +53% June on June,
demonstrating our customers' appetite for Domino's Pizza.
Online sales grew from 10% of total sales in 2011 to over 17% of
total sales in June 2012. At the Bukowinska Street store online
sales constituted over 25% of sales in June. The difference in the
average order value between online and offline sales is currently
+10% for all stores and we believe that the potential to grow the
average check online is significant, as with more mature Domino's
Pizza markets.
The rate of new customers ordering via telephone and online has
risen from 4,226 per month in January to 6,287 per month in June,
an increase of 49%. In May we initiated a detailed conversion
programme to encourage first time customers to become regular
customers, utilising our store databases.
Meeting consumer demand
Research among our customers reveals that we are performing
particularly well compared to our competitors in terms of
perceptions of taste, hot pizza, speed of delivery, quality and
service. Our menu pricing and promotional offers position us in
amongst our competitors, neither significantly more expensive nor
significantly cheaper. Our aim is to be recognised as offering
outstanding value - great quality product and service at a
competitive price.
Our customers are responsive to targeted promotions which
provide high quality and service at great value. Recent data
demonstrates that 53% of our sales are at full menu price, 33% of
sales are at a discount of 21-40%, while the remaining 14% of sales
have been discounted further to drive trial in 'one off'
promotional activities.
High standards of operation
Our stores are operating to the highest standards, as audited by
our franchisor, Domino's Pizza International, confirming that our
customers receive high quality, hot pizza that arrives fast. The
average time between ordering and delivery is less than 22 minutes
across all stores since we opened our first store on 28(th)
February 2011.
Reducing costs
We continue to drive efficiencies across all aspects of the
business. Our store start-up costs, while significantly higher than
anticipated prior to IPO, have been reduced considerably since the
first store openings. All major items are now sourced and
manufactured in Poland, save for our ovens which are procured from
the USA on account of their excellent performance and durability.
Our commissary continues to see improvements in food costs as
volumes build. The introduction of e-timesheets in-store through
our sophisticated ERP system has reduced our labour costs
significantly over this period as we have become more efficient in
recording and managing store man-hours.
Results
The loss before taxation and share based payments for the six
months ended 30 June 2012 was GBP1,546,401. The revenue for this
period was GBP744,656. The majority of our stores were open for
considerably less than one year throughout the first half of the
current year.
Business model
We continue to believe in the significant opportunity to grow
the Domino's Pizza franchise in a resilient Polish economy with
strong growth prospects. This, combined with the positive momentum
in the KPIs within our business, gives us confidence that the brand
is gaining traction within Warsaw.
Our business model has evolved since its inception. A key metric
for the business is how quickly its stores reach EBITDA breakeven
because this will affect both the speed with which a store reaches
maturity and the aggregate operating losses incurred during its
establishment phase. We are now targeting a store breakeven period
of 18 months following opening, until awareness of our offer builds
and the brand's reputation becomes more established.
We now believe that a site can reach a mature level of
profitability (which is expected to be approximately GBP80,000 of
EBITDA per store per year) at 36 months following opening. Again,
as brand recognition builds we expect the break-even and maturity
times to shorten significantly.
Combined with a capital cost of approximately GBP165,000* per
site and expected operating losses at store level of GBP55,000* per
store until the EBITDA breakeven point is achieved, the total cash
cost for a store before it reaches profitability is now expected to
be approximately GBP220,000* per store. The projected level of
mature store EBITDA will, we believe, generate a strong return on
investment for shareholders when the business has sufficient scale
but the business model will take longer to grow to profitability
than previously expected.
Sub-franchising of the Domino's Pizza brand in Poland remains a
key objective, as it requires less capital and will allow for a
more rapid roll out of the Domino's Pizza brand across Poland. We
do not, however, consider it realistic to sub-franchise the
operation of Domino's Pizza stores to a significant level in Poland
until the brand has become more established and the stores have
demonstrated that they can reach a mature level of sustainable
profitability. The long-term plan is that we will have one third
corporate stores and two thirds sub-franchised stores but for the
next two years the Company intends to accelerate the roll out of
corporate stores before taking the major step into
sub-franchising.
Outlook and funding
We have progressed from a concept at IPO to a business with 13
outlets operating to high standards and delivering a high quality
product to our customers, quickly and courteously. Our challenge
for the next 6 months and the coming years is to build sales. Our
focus is to build the active customer database for each store and
to convert new customers to become more regular users.
The Company requires additional capital to fund it through to
EBITDA breakeven and beyond. We are currently in discussions with
certain shareholders and other institutional investors about
providing the extra funds required to capitalise on the significant
opportunity to roll out the Domino's Pizza brand across Poland and
support the Company's growth programme. The current plan is to
raise up to a target of GBP10m, which we believe will be sufficient
additional capital to fund the business through to EBITDA
breakeven. While there is no certainty that any fundraising will be
successful, we are in advanced discussions with a number of parties
and have already received positive indications of interest.
Following the conclusion of our discussions we will make an
announcement regarding our future funding.
Peter Shaw,
Chief Executive
(1) Sales minus food costs and non-consumables
(2) 2,296 pln at an exchange rate of 5.18pln: GBP1, equivalent to -GBP443 EBITDA
* At current exchange rates
Group Income Statement
for the six months ended 30
June 2012
Unaudited Unaudited Audited
6 months 6 months
to to Year to
30.06.12 30.06.11 31.12.11
Notes GBP GBP GBP
Revenue 744,656 69,676 452,435
Cost of sales (612,126) (66,445) (419,840)
--------------------------------------- ----- ----------- --------- -----------
Gross profit 132,530 3,231 32,595
Distribution costs (72,895) - (57,342)
Administrative expenses -
excluding depreciation, amortisation
and share based payments (1,427,448) (656,493) (1,735,264)
--------------------------------------- ----- ----------- --------- -----------
GROUP EBITDA (1,367,813) (653,262) (1,760,011)
--------------------------------------- ----- ----------- --------- -----------
Finance income 7,830 35,046 52,642
Finance costs - - (39)
Foreign exchange (losses)
/ gains (2,150) 10,887 (35,498)
5,680 45,933 17,105
--------------------------------------------- ----------- --------- -----------
Depreciation and amortisation (184,268) (33,035) (131,954)
Loss before taxation and share based
payments (1,546,401) (640,364) (1,874,860)
---------------------------------------------- ----------- --------- -----------
Share based payments (42,748) (36,035) (113,934)
Loss before taxation (1,589,149) (676,399) (1,988,794)
--------------------------------------- ----- ----------- --------- -----------
Taxation 2 - 38,091 63,014
--------------------------------------- ----- ----------- --------- -----------
Loss for the period (1,589,149) (638,308) (1,925,780)
--------------------------------------- ----- ----------- --------- -----------
(3.68 (11.51
Loss per share Basic 3 (7.33 p) p) p)
(3.68 (11.51
Diluted 3 (7.33 p) p) p)
Group Statement
of comprehensive income
for the six months ended 30
June 2012
Unaudited Unaudited Audited
6 months
6 months to to Year to
30.06.12 30.06.11 31.12.11
GBP GBP GBP
--------------------------------- ----------- --------- -----------
Loss for the period (1,589,149) (638,308) (1,925,780)
Currency translation differences 37,314 109,276 (360,128)
Total comprehensive income for
the period (1,551,835) (529,032) (2,285,908)
--------------------------------- ----------- --------- -----------
Group Balance Sheet
at 30 June 2012
Unaudited Unaudited Audited
30.06.12 30.06.11 31.12.11
GBP GBP GBP
---------------------------------- --- --------------- -------------- ---------------
Non-current assets
Intangible assets 328,165 360,691 338,166
Property, plant and equipment 2,430,775 871,826 2,247,554
Deferred tax asset 82,641 69,614 81,260
--------------------------------------- --------------- -------------- ---------------
2,841,581 1,302,131 2,666,980
Current assets
Inventories 68,432 34,587 71,034
Trade and other receivables 401,370 483,875 1,120,793
Cash and cash equivalents 2,300,587 3,716,172 873,672
--------------------------------------- --------------- -------------- ---------------
2,770,389 4,234,634 2,065,499
Total assets 5,611,970 5,536,765 4,732,479
--------------------------------------- --------------- -------------- ---------------
Current liabilities
Trade and other payables (433,664) (326,697) (736,838)
Total liabilities (433,664) (326,697) (736,838)
--------------------------------------- --------------- -------------- ---------------
Net assets 5,178,306 5,210,068 3,995,641
--------------------------------------- --------------- -------------- ---------------
Equity
Called up share capital 127,190 98,893 102,968
Share premium account 9,172,491 6,044,486 6,504,961
Capital reserve - own shares (56,361) (56,361) (56,361)
Retained earnings (3,719,529) (963,555) (2,173,128)
Currency translation reserve (345,485) 86,605 (382,799)
--------------------------------------- --------------- -------------- ---------------
Total equity 5,178,306 5,210,068 3,995,641
--------------------------------------- --------------- -------------- ---------------
Group Statement of Cash Flows
for the six months ended 30 June
2012
Unaudited Unaudited Audited
6 months 6 months Year
to to to
30.06.12 30.06.11 31.12.11
GBP GBP GBP
--------------------------------------------- ------------- -------------- -----------
Cash flows from operating activities
Loss before taxation for the period (1,589,149) (676,399) (1,988,794)
Adjustments for:
Finance income (7,830) (35,046) (52,642)
Finance costs - - 39
Depreciation and amortisation 184,268 33,035 131,954
Share based payments expense 42,748 36,035 113,934
--------------------------------------------- ------------- -------------- -----------
Operating cash flows before movement
in working capital (1,369,963) (642,375) (1,795,509)
Decrease / (increase) in inventories 3,867 9 (47,531)
Decrease / (increase) in trade and
other receivables 194,425 (295,110) (271,356)
Decrease / (increase) in trade and
other payables (287,021) 18,896 118,633
--------------------------------------------- ------------- -------------- -----------
Cash generated from operations (1,458,692) (918,580) (1,995,763)
Taxation paid - - -
Net cash from operating activities (1,458,692) (918,580) (1,995,763)
Cash flows from investing activities
Payments to acquire software - (36,568) (104,423)
Payments to acquire property, plant
and equipment (249,097) (473,476) (1,832,173)
Payments to acquire intangible fixed
assets (11,538) (19,334) (22,775)
Lease deposits advanced (10,641) - (281,636)
Interest received 7,830 45,933 52,642
--------------------------------------------- ------------- -------------- -----------
Net cash used in investing activities (263,446) (483,445) (2,188,365)
Cash flows from financing activities
Issue of ordinary share capital 3,156,302 - -
Interest paid - - (39)
--------------------------------------------- ------------- -------------- -----------
Net cash from financing activities 3,156,302 - (39)
Net increase / (decrease) in cash
and cash equivalents 1,434,164 (1,402,025) (4,184,167)
Exchange differences on cash balances (7,249) 58,674 (1,684)
Cash and cash equivalents at beginning
of period 873,672 5,059,523 5,059,523
Cash and cash equivalents at end
of period 2,300,587 3,716,172 873,672
--------------------------------------------- ------------- -------------- -----------
Group Statement of Changes in
Equity
for the six months ended 30
June 2012
Share Currency Capital
Share premium Retained translation reserve -
capital account earnings reserve own shares Total
GBP GBP GBP GBP GBP GBP
----------------------- ------- --------- ----------- ----------- ---------- -----------
At 31 December 2010 98,893 6,044,486 (361,282) (22,671) (56,361) 5,703,065
Share based payments - - 36,035 - - 36,035
Translation difference - - - 109,276 - 109,276
Loss for the period - - (638,308) - - (638,308)
----------------------- ------- --------- ----------- ----------- ---------- -----------
At 30 June 2011 98,893 6,044,486 (963,555) 86,605 (56,361) 5,210,068
Shares issued 4,075 484,925 - - - 489,000
Expenses of share
issue - (24,450) - - - (24,450)
Share based payments - - 77,899 - - 77,899
Translation difference - - - (469,404) - (469,404)
Loss for the period - - (1,287,472) - - (1,287,472)
----------------------- ------- --------- ----------- ----------- ---------- -----------
At 31 December 2011 102,968 6,504,961 (2,173,128) (382,799) (56,361) 3,995,641
Shares issued 24,222 2,882,426 - - - 2,906,648
Expenses of share
issue - (214,896) - - - (214,896)
Share based payments - - 42,748 - - 42,748
Translation difference - - - 37,314 - 37,314
Loss for the period - - (1,589,149) - - (1,589,149)
----------------------- ------- --------- ----------- ----------- ---------- -----------
At 30 June 2012 127,190 9,172,491 (3,719,529) (345,485) (56,361) 5,178,306
----------------------- ------- --------- ----------- ----------- ---------- -----------
Notes to the Interim Financial Statements
for the six months ended 30 June 2012
1 Basis of preparation
These condensed interim financial statements are unaudited and
do not constitute statutory accounts within the meaning of the
Companies Act 2006. These condensed interim financial statements
have been prepared in accordance with IAS 34 'Interim Financial
Reporting' and were approved on behalf of the Board by the Chief
Executive Officer Peter Shaw on 27 September 2012.
The accounting policies and methods of computation applied in
these condensed interim financial statements are consistent with
those applied in the Group's most recent annual financial
statements for the year ended 31 December 2011.
The financial statements for the year ended 31 December 2011,
which were prepared in accordance with International Financial
Reporting Standards, as endorsed by the European Union ('IFRS'),
and with those parts of the Companies Act 2006 applicable to
companies reporting under IFRS, have been delivered to the
Registrar of Companies. The auditors' opinion on those financial
statements was unqualified and did not contain a statement made
under s498(2) or (3) of the Companies Act 2006.
Copies of these condensed interim financial statements and the
Group's most recent annual financial statements are available on
request by writing to the Company Secretary at our registered
office DP Poland plc 2nd Floor Ibex House, 42-47 Minories, London
EC3N 1DX, or from our website www.dppoland.com.
2 Taxation
Unaudited Unaudited Audited
6 months to 6 months to Year to
30.06.12 30.06.11 31.12.11
GBP GBP GBP
------------------------------------------------------------- ----------- ----------- --------
Current tax - - -
Deferred tax credit relating to the origination and reversal
of temporary differences - 38,091 63,014
------------------------------------------------------------- ----------- ----------- --------
Total tax credit in income statement - 38,091 63,014
------------------------------------------------------------- ----------- ----------- --------
3 Earnings per ordinary share
The loss per ordinary share has been
calculated as follows:
Unaudited Unaudited Audited
6 months to 6 months to Year to
30.06.12 30.06.11 31.12.11
-------------------------------------------- ----------- ----------- -----------
Profit / (loss) after tax (GBP) (1,589,149) (638,308) (1,925,780)
Weighted average number of shares in issue 21,693,746 17,333,334 16,726,803
(11.51
Basic and dilted earnings per share (pence) (7.33 p) (3.68 p) p)
-------------------------------------------- ----------- ----------- -----------
The weighted average number of shares for the period excludes
those shares in the Company held by the employee benefit trust. At
30 June 2012 the basic and diluted loss per share is the same,
because the vesting of share awards would reduce the loss per share
and is, therefore, anti-dilutive.
4 Principal risks and uncertainties
The principal risks and uncertainties facing the Group are
disclosed in the Group's financial statements for the year ended 31
December 2011, available from www.dppoland.com and remain
unchanged.
This information is provided by RNS
The company news service from the London Stock Exchange
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