ERT Enter Rights.

RNS Number:9198V
Entertainment Rights PLC
20 December 2005

20 December 2005

  ITV COMMISSIONS NEW FLAGSHIP PRE-SCHOOL PROGRAMME FROM ENTERTAINMENT RIGHTS

Entertainment Rights Plc ("ER"), one of the UK's leading independent media
groups specialising in children's and family programming, characters and brands,
today announces that leading UK broadcaster, ITV has secured the UK broadcast
rights to ER's brand new television series Jim Jam & Sunny. ITV has commissioned
ER to produce 260 x 11 minute episodes to appear both on ITV1 and its new
dedicated children's digital channel, CiTV. ER owns all rights worldwide in
perpetuity to the Jim Jam & Sunny brand.

This agreement represents a significant programming commitment from ITV which is
positioning Jim Jam & Sunny as the flagship live-action children's show on ITV1
and the CiTV channel. Terrestrial broadcast on ITV1 is due to commence from
Autumn 2006 and Jim Jam & Sunny will also be rolled-out on the new CiTV channel
where it will air daily. CiTV can be accessed by over 6 million viewers on
Freeview, where it will be the only free-to-air commercial channel, as well as
on all the main digital television platforms in the UK - Sky, Telewest and NTL
Cable. This multi broadcast platform gives Jim Jam & Sunny maximum audience
exposure.

Jim Jam & Sunny will be produced by ER's wholly owned subsidiary, Tell-Tale
Productions ("Tell-Tale"). Acquired by ER in September 2004, Tell-Tale has an
enviable track record in producing internationally successful children's
programming. Tell-Tale produced the biggest ever pre-school commission with the
phenomenally successful Tweenies. Jim Jam & Sunny's live action format will
utilise this production expertise and will feature an ambitious life-sized set
with specialised animatronics and digital technology creating an innovative and
groundbreaking look. Each episode consists of a collection of interactive
stories, activities, songs, animated segments and games that can be tailored for
specific audiences, time slots and media platforms creating maximum exploitation
adaptability in the new digital media world.

Jim Jam & Sunny will commence production in early 2006 and ER will launch a full
consumer products campaign, online campaign and DVD release programme for the
brand based on this key broadcast platform. Jim Jam & Sunny will launch
internationally at international television market MIP TV in April 2006.

Mike Heap, CEO of Entertainment Rights said:

"Jim Jam & Sunny is one of the first new shows to be commissioned by ITV for
both CiTV and ITV1. We are delighted to be partnering with ITV following their
increased commitment to children's programming and the exciting launch of their
stand alone, dedicated children's digital channel, CiTV. Jim Jam & Sunny is a
multidimensional brand with application across a whole range of global
multimedia platforms beyond television which include interactive, music
downloads and games, live events and hand held devices. We have no doubt that
this ground-breaking pre-school show will engage generations of children around
the world."

                                     -Ends-

For further information contact:

Enquiries:

Entertainment Rights Plc
Mike Heap, CEO                                                     020 8762 6200
Elizabeth Gaines, Finance Director
Liz Morris, Head of PR

Bell Pottinger Corporate & Financial
David Rydell/Sarah Landgrebe                                       020 7861 3232

Editors Notes

About Entertainment Rights:

* Entertainment Rights Plc ("ER") is one of the UK's leading specialist media 
  groups focused on the ownership of high quality children's and family 
  programming, characters and brands

* ER owns or controls the rights to many classic characters including Basil 
  Brush(R), Postman Pat(R), Jess the CatTM, Little Red TractorTM, Rupert Bear
  (R), He-Man and the Masters of the Universe(R), Fat Albert and the Cosby 
  kidsTM, She-Ra(R) and Ghostbusters

* Since 1999, when ER owned rights to just 50 hours of programming, ER's library 
  has grown to over 1,800 hours of high quality children's and family characters 
  and brands. This includes selected rights to global brands such as Mattel's 
  BarbieTM, Scholastic's CliffordTM, Hasbro's TransformersTM, Harveytoons 
  Casper the Friendly Ghost and Classic Media's Felix the Cat

* In September 2004 ER acquired Tell-Tale Productions, creators and producers 
  of The Tweenies and added a significant development and production slate to 
  the ER portfolio including Fun Song Factory, BB3B and Boo!

* In October 2005 ER acquired the majority interest in Rupert Bear(R), one of 
  the most recognisable children's characters in the world, from Express 
  Newspapers

* ER has grown rapidly. Annual revenues have increased from #1.8m in 1999 to 
  #25.5m in 2004, the last reported financial year

* ER is ideally placed to extend and exploit its portfolio of quality 
  programming with its own television distribution, licensing division, and an
  established home entertainment label, Right Entertainment

* ER's digitised library of over 1,800 hours of programming is highly relevant 
  in the constantly expanding digital landscape and ER is firmly positioned as a 
  significant content owner of children's and family programming





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