RNS Number:8786P
Entertainment Rights PLC
22 January 2007




                ENTERTAINMENT RIGHTS ACQUIRES WHERE'S WALLY?(R)


Entertainment Rights Plc ("ER") the UK's leading global media group specialising
in the ownership of children's and family programming, characters and brands
announces today the acquisition of worldwide publishing phenomenon, Where's
Wally?(R).


Highlights:


o     First published in 1986, Where's Wally? is one of the most recognisable
      brands in the world with over 76 million books sold to date


o     ER acquires worldwide in perpetuity audio visual, licensing
      and merchandising, publishing, live events and digital rights to 
      Where's Wally?(subject only to creator Martin Handford reserving the 
      right to continue creating and publishing Where's Wally? titles in their
      original format)


o     Acquisition creates opportunity to develop a multi media global brand 
      strategy for Where's Wally?


o     The #2.5 million consideration is payable by ER as to #500,000 on 
      completion with the balance being payable in 4 instalments over the
      3 year period following completion


First published in 1986, Where's Wally? is one of the most recognisable
children's characters in the world with over 76 million books and collectable
artworks sold worldwide, generating sales in excess of #81 million. The
successful series of 60 pictorial puzzle books is based on searching and finding
Wally and friends. Published in over 50 countries and translated into 26
languages, Where's Wally? has strong heritage around the world and is most
popular in key territories including Europe, Japan and the US where he is known
as Where's Waldo?


Where's Wally?, is a unique brand that presents significant opportunities for
exploitation as a multi media property, offering unlimited potential for launch
onto new media platforms including web, software, mobile, hand held consoles for
entertainment, gaming, education, interaction and competition. ER will create
new animated and live action content with multi-platform application, expected
to launch worldwide in 2008/2009.


The acquisition of Where's Wally? follows ER's recently completed purchase of
leading US media company, Classic Media, and Wally joins ER's enlarged cast of
iconic characters including Postman Pat, Lassie, Rupert Bear, Casper the
Friendly Ghost and Basil Brush.



Mike Heap, CEO, Entertainment Rights said:


"We are delighted that Where's Wally? is joining ER's stable of global
children's and family brands. We believe that the Where's Wally? brand is
exclusive in its ability to transcend all demographics with application across
all media formats. The potential for a unique brand of this nature across a wide
range of new media platforms in today's ubiquitous digital world is compelling.
We are extremely excited about the opportunities to develop Where's Wally?
beyond print and exploit this immensely popular character globally."

                                

                                      -Ends-


Enquiries:


Entertainment Rights plc

Mike Heap, Chief Executive Officer

Elizabeth Gaines, Group Finance Director

Liz Morris, Head of PR                                     020 8762 6200


Bell Pottinger Corporate & Financial

David Rydell / Sarah Hilyer                                020 7861 3232


Editors Notes

About Entertainment Rights:

   * Entertainment Rights Plc ("ER") is the UK's leading global media group
     specialising in the ownership of high quality children's and family
     programming, characters and brands

   * ER owns or controls the rights to many global characters including Basil
     Brush(R), Postman Pat(R), Jess the CatTM, Little Red TractorTM, Rupert Bear
     (R), He-Man and the Masters of the Universe(R), Fat Albert and the Cosby
     kidsTM, She-Ra(R), Jim Jam & SunnyTM, Ghostbusters, , The Lone Ranger,
     Lassie, Rudolph the Red-Nosed Reindeer, Casper the Friendly Ghost, Felix 
     the Cat and the award-winning Veggie Tales

   * In January 2007, ER acquired Classic Media, the US-based owner of an
     extensive portfolio of children's and family characters and brands 
     including Big Idea Productions Inc, producer and creator of the
     award-winning 'Veggie Tales' series of programming which, to date, has 
     sold over 45 million home entertainment units in the US

   * Since 1999, when ER owned rights to just 39 episodes of programming,
     ER's library has grown to circa 8,700 episodes of high quality children's
     and family characters and brands. This includes certain rights to global
     brands such as Mattel's BarbieTM, Scholastic's CliffordTM and Hasbro's
     TransformersTM

   * ER's wholly owned subsidiary Tell-Tale Productions, created and produced
     The Tweenies, one of the UK's most successful pre-school brands

   * ER has grown rapidly. Annual revenues have increased from #1.8m in 1999
     to #30.7m in 2005, the last reported financial year


     Visit www.entertainmentrights.com



                      This information is provided by RNS
            The company news service from the London Stock Exchange

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