ERT Enter Rights.

RNS Number:7585T
Entertainment Rights PLC
27 March 2007



                            Entertainment Rights Plc
                            ("ER" or "the Company")


   ER SECURES US BROADCAST AGREEMENT FOR POSTMAN PAT(R) TO AIR ON US NETWORK
                                   TELEVISION


Entertainment Rights Plc (LSE: ERT) the UK's leading global media group
specialising in the ownership of children's and family programming, characters
and brands announces the signing of a US broadcast agreement with leading US
children's network, qubo which airs on NBC, Telemundo and ION Media Networks'
nationwide television station group.


The agreement will see Postman Pat(R) airing on US network television for the
first time. Through its recent acquisition of Classic Media Holdings Inc., ER
holds a minority stake in qubo, which launched in the US in 2006 on NBC, ION
Television and Telemundo which broadcasts in both English and Spanish. NBC has
99% reach in the US market and the qubo multi-platform offerings includes a
dedicated 24/7 digital television children's network which runs across ION 
Media Networks' nationwide television station group, a branded website and
video-on-demand services.


Postman Pat(R) will make his debut on qubo's NBC and ION Television blocks, the
24 hour qubo digital channel and the Spanish language channel, Telemundo, in
October 2007. Today's announcement follows Postman Pat(R)'s successful US
broadcast on HBO Family where the series launched in September 2005. This move
to network television underlines the popular demand for Postman Pat(R) in the
US.


The Company is also pleased to announce today that following the success of the
animated series 3-2-1 Penguins! on qubo, where it is the number one rated
programme on the branded children's block, ER and its wholly owned subsidiary,
Big Idea, Inc., have commenced production on 20 x 30 minute episodes of this
popular animated comedy series. The new series of 3-2-1 Penguins! will debut on
qubo in Autumn 2007.


Mike Heap, Chief Executive Officer, Entertainment Rights, commented:


"We are delighted to have secured such a strong US broadcast platform for
Postman Pat(R). The US is a key territory for ER and this agreement opens up
further opportunities for the roll out of a consumer products programme into 
the world's largest media market. We believe that qubo provides a strong, safe 
and trusted platform for the Postman Pat(R) brand to launch into millions of
American households, and we look forward to building on this platform to
maximise the potential of Postman Pat(R) in this key market.


Following ER's recent acquisition of Classic Media including Big Idea, Inc., we
are already experiencing the benefits of the Enlarged Group as evidenced by
qubo's commission of further episodes of its number one ratings winner, 3-2-1
Penguins!"

                                     -Ends-

Enquiries:

Entertainment Rights Plc
Mike Heap, Chief Executive Officer
Elizabeth Gaines, Chief Finance & Operations Director
Liz Morris, Head of Public Relations                     Tel: 020 8762 6200


Bell Pottinger Corporate & Financial
David Rydell / Amy Rajendran                             Tel: 020 7861 3232


Editors Notes
About Entertainment Rights:

   * Entertainment Rights Plc ("ER") is the UK's leading global media group
    specialising in the ownership of high quality children's and family
    programming, characters and brands

   * ER owns or controls the rights to many global characters including Basil
    Brush(R), Postman Pat(R), Jess the Cat(TM), Little Red Tractor(TM), Rupert 
    Bear(R), He-Man(R) and the Masters of the Universe(R), Fat Albert and the 
    Cosby kids(TM), She-Ra(R), and Jim Jam & Sunny(TM)

   * In January 2007, ER acquired Classic Media, the US-based owner of an
    extensive portfolio of children's and family characters and brands 
    including Lone Ranger, Lassie, Rudolph the Red-Nosed Reindeer, Casper the 
    Friendly Ghost and George of the Jungle

   * As part of the Classic Media acquisition, ER acquired Big Idea
    Productions Inc. Big Idea is the leading creator, producer and owner of
    faith based programming in the US and is best known for its award-winning
    VeggieTales animated series which, to date, has sold over 50 million 
    DVD/VHS units in the US

   * Where's Wally(R), the worldwide publishing phenomenon, joined the ER
    stable of brands in January 2007. Where's Wally(R) presents significant
    opportunities as a multi media property. ER will create new animated and
    live action content with multi-platform application to launch worldwide in
    2008/2009

   * Since 1999, when ER owned rights to just 39 episodes of programming,
    ER's library has grown to circa 8,700 episodes of high quality children's
    and family characters and brands. This includes certain rights to global
    brands such as Mattel's Barbie(TM), Scholastic's Clifford(TM) and Hasbro's
    Transformers(TM)

      * ER's wholly owned subsidiary Tell-Tale Productions, created and
        produced The Tweenies, one of the UK's most successful pre-school 
        brands
      * ER has grown rapidly. Annual revenues have increased from #1.8m
        in 1999 to #29.7m in 2006, the last reported financial year

Visit www.entertainmentrights.com.



About qubo

Launched in September 2006, qubo is a multiplatform entertainment destination
for children that focuses on literacy and values and celebrates the unlimited
possibilities of a child's imagination.  qubo was formed in May 2006 by an
unprecedented alliance of leading distribution partners and content players in
children's television, including ION Media Networks, NBC Universal, Scholastic,
Corus Entertainment and Classic Media.


The network is currently broadcast in both English and Spanish on NBC Saturday
mornings, ION's flagship network Friday afternoons and Telemundo weekend
mornings, and debuted as a 24/7 digital broadcast channel across ION's
nationwide station group on 8 January 2007.  Future offerings include an
expanded interactive website and video-on-demand services.


For more information, visit www.qubo.com.











                      This information is provided by RNS
            The company news service from the London Stock Exchange

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