ERT Enter Rights.

RNS Number:3975A
Entertainment Rights PLC
02 July 2004



              Entertainment Rights Extends Agreement with Scholastic


Entertainment Rights Plc ("ER"), one of the UK's leading specialist media groups
focussed on the ownership of children's and family programming, characters and
brands, announces that it has secured the UK merchandising, licensing and home
entertainment rights to Clifford'sTM Puppy Days, a new fully animated series
produced by Scholastic Entertainment ("Scholastic").

ER has also extended the licence agreement with Scholastic for an additional
two-year term for the CliffordTM brand. A highly successful UK licensing
programme for CliffordTM has already been established by ER with key partners
including Character Options, Ackroyds, Smith and Brooks, Egmont Magazines, Arla
and Heinz.

Mike Heap, Chief Executive Officer of Entertainment Rights, said:
"We have enjoyed a long and fruitful relationship with Scholastic Entertainment,
CliffordTM is now very much part of the ER family of brands. We are looking
forward to building on our successful development of CliffordTM as a prestigious
pre-school brand in the UK marketplace, to ensure a highly successful consumer
products and home entertainment programme for this exciting new brand extension,
Clifford'sTM Puppy Days."


For further information contact: -

Entertainment Rights      Elizabeth Gaines, Finance Director     0208 762 6200
                          Julie King, Group PR Manager
Bell Pottinger Corporate
& Financial               David Rydell                           0207 861 3232
                          Sarah Landgrebe


About Entertainment Rights

   *Entertainment Rights Plc ("ER") is one of the UK's leading specialist
    media groups focussed on the ownership of high quality children's and family
    programming, characters and brands.
   *ER owns the rights to many classic characters including Basil Brush,
    Postman Pat, Little Red Tractor, He Man and Masters of the Universe, Fat
    Albert, She Ra, Ghostbusters, Zorro and The Lone Ranger.
   *Since 1999, when ER owned rights to just 50 hours of programming, ER's
    library has grown to over 1,700 hours of high quality children's and family
    programming. This includes rights to global brands such as Mattel's
    BarbieTM, Scholastic's CliffordTM, Hasbro's Transformers, Casper the
    Friendly Ghost and Felix the Cat.
   *ER has grown rapidly. Annual revenues have grown from #1.8m in 1999 to
    #29.5m in 2003, the last reported financial year.
   *High resolution images are available for the media to view and download
    free of charge from http://www.vismedia.co.uk








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