FlexiContent Increases Operators Revenue During WC
August 13 2010 - 2:00AM
RNS Non-Regulatory
TIDMESG
eServGlobal Limited
13 August 2010
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FlexiContent Increases Revenue for Operators during World Cup
Paris, 13 August 2010
eServGlobal Limited (LSE: ESG & ASX: ESV), a global telecoms software vendor
specializing in Mobile Money and Value-Added Services (VAS), today reported
increased revenue for its FlexiContent customers.
FlexiContent, available through over a dozen operators during the 2010 soccer
world cup in South Africa, allows operators to quickly capitalize on subscriber
needs during popular events by providing the much sought-after information and
entertainment tools.
Including Games & Information Services, FlexiContent allowed subscribers to use
Premium SMS to access world cup match progress reports and results in REALTIME.
FlexiContent also includes a variety of games, such as instant lottery and
betting services, where subscribers play for airtime rewards or gifts.
Revenue is created through customers' Premium SMS transactions. More than
250,000 subscribers registered for FlexiContent services during the 'world cup'
month alone, creating an additional revenue source for operators, leading to
higher ARPU for all of eServGlobal's clients using FlexiContent. One operator in
particular, registered exceptional subscriber interest, with more than 10% of
its total customer base signing-up for FlexiContent services.
"After launching FlexiContent only four months before the world cup, we are
extremely proud of its immediate success", said COO of eServGlobal, Craig
Halliday. "We are confident that its revenue-share model, quick time-to-market
and immediate returns will continue to impress operators looking for a way to
create higher ARPU while increasing customer satisfaction at the same time."
About eServGlobal
eServGlobal specializes in Mobile Money solutions and Value-Added Services
(VAS), to help Telco Service Providers increase their revenue and gain and
maintain customer ownership.
eServGlobal invests heavily in product development, using carrier-grade,
next-generation technology and aligning with the requirements of more than 60
customers in over 45 countries. For 24 years, mobile, fixed, Internet and
multiplay telco providers have used our capabilities to lead and innovate in
their local markets, leveraging their core assets and their trusted agent and
subscriber relationships.
With 13 offices globally, eServGlobal provides full "end-to-end" and "any
account to any account" Mobile Financial Services and International Money
Transfers. Our HomeSend solution is the only mobile-centric international
remittance hub to gain endorsement from the GSM Association.
Our Value Added Services in promotions, loyalty, messaging, and multiplay are
focused around the transaction and enable service providers to engage with the
subscriber in a personalized and dynamic manner.
To reduce time-to market and manage exposure to CAPEX, we now offer multiple
licensing alternatives, including SaaS-based flexible, revenue-share pricing.
eServGlobal is listed on the Australian Securities Exchange (ESV) and the London
Stock Exchange AIM (ESG). More information at: www.eservglobal.com
For further information, please contact:
+--------------------------------------------+-------------------------+
| eServGlobal | www.eservglobal.com |
+--------------------------------------------+-------------------------+
| Sally Bennett, Communication Manager | T: +33 1 46 12 77 46 |
| sally.bennett@eservglobal.com | F: +33 1 46 12 77 49 |
+--------------------------------------------+-------------------------+
This information is provided by RNS
The company news service from the London Stock Exchange
END
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