PARIS, January 28, 2011 /PRNewswire-FirstCall/ --
eServGlobal Limited (LSE: ESG & ASX: ESV), a global telecoms
software vendor specializing in Mobile Money and Value-Added
Services (VAS) today announced a partnership agreement with Xtract,
a leading provider of advanced analytics solutions, powered by
social intelligence.
The combined forces of eServGlobal's PromoMax solution and
Xtract's Social Links service will provide mobile network operators
with the ultimate weapon to target socially profiled customers with
real time promotions, maximising investment and minimising
churn.
PromoMax empowers operators to deploy individually targeted,
diversified and timely promotions quickly to market. Social Links
integrates seamlessly with the PromoMax platform to provide
sophisticated advanced analytics, including social aspects of
subscribers.
The 3D analytical profiling offered by Social Links provides the
capability to not only predict the behaviour of subscribers for a
given campaign but also the potential to influence those around
them. Likely churners can be retained with a wide array of rewards,
delivered in real time and for any type of top-up or usage.
PromoMax has been benchmarked for 50+ million subscribers and
300+ million daily service events; the solution is currently
running 20+ simultaneous active promotions at one of eServGlobal's
customers, reaching peaks of 1.8 million rewards per day granted on
a human real time mode.
"PromoMax and Social Links are a natural fit," commented
Craig Halliday, CEO, eServGlobal,
"Both solutions offer industry leading technology to empower the
mobile network operator. We are excited to develop a strong
partnership with Xtract which will, in turn, bring our customers
even greater value."
"PromoMax and Social Links provide an end-to-end solution to
mobile operators for implementing successful customer value
management strategies," commented Mika
Lindholm, CEO, Xtract, "Xtract Social Links brings
best-in-class advanced analytics for predicting behaviour of
subscribers so that mobile operators can approach subscribers
proactively, while PromoMax brings the capability to deliver the
promotions real time and create dialogue with subscribers."
Social Links exports the customer profiles to the PromoMax
platform, tagged with the appropriate promotion ID, allowing
PromoMax to dynamically update the eligible customers for the
relevant promotion.
eServGlobal and Xtract have the flexibility and agility to offer
customised solutions which best meet the needs of the local market.
With various licensing alternatives, including a SaaS based
delivery model, operators have the freedom to tailor a total
solution to suit their needs.
About eServGlobal
eServGlobal specializes in Mobile Money solutions and
Value-Added Services (VAS), to help Telco Service Providers
increase their revenue and gain and maintain customer
ownership.
eServGlobal invests heavily in product development, using
carrier-grade, next-generation technology aligned with the
requirements of more than 60 customers in over 45 countries. For 24
years, mobile, fixed, Internet and multiplay telco providers have
used our capabilities to lead and innovate in their local markets,
leveraging their core assets and their trusted agent and subscriber
relationships.
With 13 offices globally, eServGlobal provides full "end-to-end"
and "any account to any account" Mobile Financial Services and
International Money Transfers. Our Value Added Services in
promotions, loyalty, messaging, and multiplay are focused around
the transaction and enable service providers to engage with the
subscriber in a personalized and dynamic manner.
To reduce time-to market and manage exposure to CAPEX, we now
offer multiple licensing alternatives, including SaaS-based
flexible, revenue-share pricing. eServGlobal is listed on the
Australian Securities Exchange (ESV) and the London Stock Exchange
AIM (ESG). More information at: http://www.eservglobal.com
About Xtract
Xtract is the leading provider of advanced analytics solutions
powered by social intelligence to mobile operators. Its tools
analyze the wealth of customer and service usage data as well as
campaign data to predict the propensity of subscribers and those in
their social network to either churn or increase spend, and
influence others to do likewise.
Its tools help operators gain insight into how customers
communicate with each other, and what are the differentiating
social factors behind specific customer groups. This insight can be
further used in designing targeted marketing campaigns. Xtract also
provides custom analytics solutions to other verticals, such as
retail and finance, especially in the Nordic market. For more
information, visit Xtract's website.
For further information, please contact:
eServGlobal http://www.eservglobal.com
Alison Cheek, Communication Manager T: +33-6-87-96-77-46
alison.cheek@eservglobal.com
Xtract http://www.xtract.com
Mikko Kestila, VP of Customer Operations T: +358-20-749-8765
mikko.kestila@xtract.com
SOURCE eServGlobal