Fusion92's Integration of Experian's Marketing
Data Will Extend Data Capabilities To Provide Better Client Results
Across Targeting, Activation and Measurement
CHICAGO,
June 6,
2024 /PRNewswire/ -- Fusion92, a marketing
transformation company, announced a strategic collaboration with
Experian, a global data and technology company. As part of this
effort, Fusion92 will integrate Experian's marketing data and
identity capabilities with Fusion92's advanced capabilities to
create complete and reliable audience profiles that enable brands
to target, activate and measure their marketing efforts more
effectively. As a result, Fusion92 will drive faster growth and
deliver superior results for its customers.
"One of the latest assets we've ingested and feel
very excited about is Experian's identity graph, which paints a
more comprehensive picture of our audiences by integrating
fragmented data from various sources," said Dave Nugent, executive vice president of Data
& Analytics at Fusion92. "Fusion92's unique Experian Marketing
Data installation, when paired with our end-to-end marketing
transformation expertise, yields innovative applications of data
that are an absolute game changer for brands. Our ability to
integrate and activate media with this uniquely reframed data,
including personalized media assets to audiences based on a
multitude of attributes, allows Fusion92 to provide
quick-to-market, powerful audience solutions for our clients, no
matter the industry they're in."
Through Fusion92's collaboration with Experian,
the company can easily connect traditional audiences to a wide
range of digital identifiers for better segmentation and digital
activation. This integration helps Fusion92 support marketing
campaigns more effectively by optimizing target selection, media
mix and creative strategies. As a result, marketers can connect
with their audiences more accurately and measure campaign
performance reliably.
"Fusion92's ability to use Experian's marketing
data will deliver unparalleled insights and results for their
clients, optimizing audience targeting, activation and
measurement," said Jeremy Hlavacek,
chief commercial officer of Experian's Marketing Services. "Through
our strategic collaboration, Fusion92 enhances data-driven
advertising through connectivity, showcasing how Experian's
marketing data and identity empower them to create innovative and
highly effective marketing solutions. Together, we are helping
brands reach their audiences more accurately and efficiently than
ever."
Fusion92 has steadily expanded its data and
analytics capabilities over the past year, growing to a team of 20
data scientists and analysts and acquiring TRAK Data in
November 2023 to bolster advanced
artificial intelligence modeling capabilities. TRAK Data will soon
be rebranded as DIOS (pronounced "dai-ose"),
launching exclusively with Experian Marketing Data. By
harnessing the power of data, Fusion92 continues to expand its
suite of capabilities with innovative products such as NoMi, which
provides audience targeting and drives conversion rates, and
ShopLocal, a proprietary digital circular platform that enhances
retail and commerce localization. This collaboration with Experian
adds a powerful layer to Fusion92's extensive suite of services,
helping brands achieve real-world results.
About Experian
Experian is a global data and technology company,
powering opportunities for people and businesses around the world.
It helps redefine lending practices, uncover and prevent
fraud, simplify health care, deliver digital marketing
solutions and gain deeper insights into the automotive market, all
using its unique combination of data, analytics and software.
Experian also assists millions of people to realize their financial
goals and helps them save time and money.
Experian operates across a range of markets, from
financial services and health care to automotive, agrifinance,
insurance and many more industry segments.
Experian invests in talented people and new
advanced technologies to unlock the power of data and innovate. As
a FTSE 100 Index company listed on the London Stock Exchange
(EXPN), it has a team of 22,500 people across 32 countries. Its
corporate headquarters are in Dublin,
Ireland.
Learn more at www.experianplc.com or visit
Experian's global content hub at its global news blog for the
latest news and insights from the group.
About Fusion92
Founded in 1999,
Fusion92 is a Marketing Transformation Partner that helps
innovatively solve business challenges, delivering exponential
returns for brands. The firm fuels business transformation in
today's digital economy by uncovering unique unified audiences,
imagining unexpected solutions and seamlessly integrating across
its end-to-end marketing products and services. The independent,
Chicago-based firm with hubs in
Detroit, Austin and Denver is backed by Serata Capital Partners
and Landon Capital Partners and is committed to an equitable,
inclusive workplace that drives positive impact in our global
community. Learn more at Fusion92.com.
Media contact:
fusion92@powellny.com
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SOURCE Fusion92