7 October 2024
Fadel Partners, Inc.
('FADEL', the
'Company' or, together with its subsidiaries, the
'Group')
FADEL Secures Contract to Provide Brand
Compliance Solutions for American Multinational Apparel
Company
FADEL, the leading provider of cloud-based
brand compliance and rights and royalty management software, has
been awarded a two-year contract valued at $0.4M, including license
fees and services, with a global leader in the apparel industry.
This agreement contributes an additional $0.2M to Annual Recurring
Revenue ("ARR"), marking an approximate 10% increase in total Brand
Vision ARR. The new client has chosen
FADEL's Brand Vision solution to automate and manage the licensing,
tracking, and takedown of digital marketing assets across various
web, retail and e-commerce platforms.
The client, which owns multiple well-known
brands, sought a solution to enhance control over its extensive
portfolio of digital marketing content, including images and videos
used on platforms like Target, Walmart, and Amazon. Managing
digital rights and ensuring compliance across these channels
presents significant challenges, particularly around tracking
unauthorized or expired content usage. Brand Vision provides an
integrated approach that simplifies content tracking, ensures
proper licensing, and facilitates takedowns and
renewals.
By implementing Brand Vision, the client
expects to increase efficiency in managing its marketing digital
assets by 66%, leading to an estimated $1.3 million in cost savings
over the next 24 months through improved governance and cost
avoidance from potential copyright or licensing violations and
increased content reuse.
Tarek Fadel,
Chief Executive Officer of FADEL, commented:
"This contract reinforces the critical need for
advanced content licensing and rights management solutions in
today's dynamic digital marketplace. We're excited to work with
this globally recognized brand, helping them streamline their
content tracking, licensing, and compliance while driving down
costs and minimizing risks of unauthorized content use."
For further
information please contact:
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Tarek Fadel, Chief Executive Officer
Ian Flaherty, Chief Financial Officer
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Cavendish
Capital Markets Limited (Nomad & Broker)
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Tel: +44(0)20 7220 0500
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Jonny-Franklin Adams, Abigail Kelly, Rory Sale
(Corporate Finance)
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Tim Redfern, Sunila De Silva (ECM)
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FADEL Strategic
Communications
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Devi Gupta - press@fadel.com
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About FADEL
Partners Inc.
FADEL is a developer of cloud-based brand
compliance and rights and royalty management software, working with
some of the world's leading licensors and licensees across media,
entertainment, publishing, consumer brands and hi-tech/gaming
companies. The Group combines the power of rights management and
content compliance with sophisticated content services, AI-powered
visual search and image and video recognition.
FADEL has two main solutions, being IPM Suite
(for rights and royalty management for publishing and licensing)
and Brand Vision (an integrated platform for Brand Compliance &
Monitoring that includes Digital Asset Management, Digital Rights
Management, AI-Powered Content Tracking, and a Content Aggregation
platform with over 100 million Ready-to-License Images).
The Group's main country of operation is the
United States, where it is headquartered in New York, with further
operations in the UK, France, Lebanon, Jordan and India.
For more information, please visit the Group's
website at: www.fadel.com.
