Press
release
14 August 2024
Guild Esports PLC
("Guild Esports",
"Guild" or "the Company")
Guild Studios partners with Sky
Broadband to launch marketing campaign
Guild Esports, (LSE: GILD), a gaming-focused
media business, is pleased to announce the launch of a new
marketing campaign with the Company's Official Premier Partner, Sky
Broadband.
Guild and Sky Broadband have built 'Sky City' a
custom-built map in the video game Fortnite, which will launch
alongside an influencer-led campaign and the 'Speed Showdown', a
series of live-stream events which allow players to battle
alongside their favourite creators, engage in challenges and win
real-world prizes from Sky Broadband. Highlights of the tournament
will be posted on Guild Esports, Sky UK and influencer channels on
a weekly basis.
This map was developed by Guild Esports through
its creative and production division, Guild Studios, with support
from gaming studio UMI Games. Guild Studios aims to leverage this
launch to reinforce its position as a leading creator of innovative
gaming environments. The partnership with Sky Broadband is designed
to enhance credibility among fans, investors, and partners by
showcasing Guild Studios' ability to create engaging and seamless
gaming experiences.
Guild has enlisted Ruby "RubyPlays"
Allenby, a Guild professional Fortnite player and streamer, to be
the face of the campaign for the Company. Sky Broadband has
enlisted gaming creators, Sunpi, Tubbo, Archie and LittleBunny, to
support the launch and promote the first livestream. Between them,
the creators have more than 17 million subscribers across
Instagram, TikTok, Twitch, X (formerly Twitter) and
YouTube.
Jasmine Skee,
Guild Esports' CEO: "We are thrilled to partner
with Sky Broadband on the Sky City launch in Fortnite. With 85% of
Fortnite players aged 18-35, this collaboration lets us engage with
a key demographic in a new and exciting way. Young people spend
almost double their time gaming over any other social channel. This
is the new frontier of digital marketing, with active and engaged
users having authentic brand experiences. We can't wait to see
players enjoy the many unique elements we've weaved into the map
and to be part of a project that connects and
entertains."
Sunny Bhurji,
Sky Connectivity's Marketing Director added:
"I'm super excited about the launch of Sky City and the Speed
Showdown activation as it once again demonstrates how Sky Broadband
is essential to its gaming customers. It's a first-of-its-kind
tournament that really brings streamers and their audiences
together and is all powered by Sky Broadband. I can't wait to see
the players in our Sky City Map, created in Fortnite."
For further information, please
contact:
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Guild
Esports
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Jasmine
Skee
Chief Executive
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via Tancredi
+44 207 887 7633
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Tennyson
Securities
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Corporate Broker
Peter
Krens
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+44 207 186
9030
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Tancredi
Intelligent Communication
Media Relations
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Helen
Humphrey
Charlie
Hobbs
guild@tancredigroup.com
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+44 7449 226
720
+44 7897 557
112
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About Guild
Esports:
Guild Esports PLC is a global gaming-focused
media business that fields professional players in gaming
competitions under the Guild banner. Our in-house training academy
aims to attract and nurture the best esports talent, and our goal
is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
entertainment sector and esports veterans and co-owned by David
Beckham. The Company is headquartered in the UK and its shares are
listed on the Main Market of the London Stock Exchange (ticker:
GILD). Please visit www.guildesports.com for more
information.