This
announcement contains inside information
25 November 2024
InterContinental Hotels Group
PLC
New US co-brand credit card
agreements
InterContinental Hotels Group PLC
(IHG) has entered into new agreements with our current issuing and
financial services partners to continue providing co-branded IHG
One Rewards credit cards in the US. The new agreements, including
that with JPMorgan Chase Bank, N.A. (Chase), are effective
immediately and have an initial term running through to
2036.
Co-brand credit cards drive further
membership and loyalty to our IHG One Rewards programme, deepening
guest relationships and delivering more business to our hotels.
Co-brand credit card agreements generate ancillary fee streams for
IHG, in consideration for: providing the co-brand partners with
access to our loyalty programme and customer base, and rights to
use our brands; arranging for the provision of future benefits to
members who have earned points or free night certificates; and
performing marketing services.
Total fees to IHG are expected to
significantly increase from the start of the new agreements and to
continue growing over the term. This growth will be driven by IHG's
and our partners' ongoing commitment to expand the overall US
co‑brand credit card business, and the number and usage of card
accounts. This will also be supported by the growth of IHG One
Rewards membership and loyalty penetration, together with the
ongoing expansion of IHG's hotel portfolio. Fees recognised within
IHG's operating profit from reportable segments were $39m in 2023,
with these expected to be double that level in 2025 and to more
than triple by 2028, and with continued growth anticipated in the
years beyond. The balance of fees is recognised within System Fund
revenue, and this is also expected to grow meaningfully over the
term of the new agreements.
As part of the new agreements,
upfront cash inflows totalling $137m, pre-tax, are expected to be
received over the coming months as part of IHG's cash flow, and
will be recognised within fee income over the term of the new
agreements.
The IHG One Rewards programme is on
track to have approximately 145 million members globally by the end
of the year, with enrolments to date in 2024 having grown by more
than 10% year-on-year. Loyalty members typically spend
approximately 20% more in IHG hotels than non‑members and are
around ten times more likely to book through IHG direct channels.
In the first half of 2024, Reward Night redemptions grew by around
15% year‑on-year, demonstrating strong member engagement and
driving increased returns for our hotel owners. Loyalty penetration
has also significantly increased, with members now responsible for
over 60% of room nights globally in 2024 and approaching 70% in the
Americas, each up more than 10%pts on the penetration rates prior
to the 2022 refresh of the programme.
IHG One Rewards co-brand credit card
holders stay even more frequently and spend more in IHG hotels. In
2023, following the update of US card products alongside the
relaunch of the loyalty programme in the prior year, new card
accounts reached record levels and we saw double-digit percentage
growth in total card spend. This has continued in 2024, such that
compared to pre relaunch levels two years earlier, new accounts are
up by over 60% and total card spend is around 30%
higher.
Our new agreements build on IHG's
strong track record of driving growth and shareholder returns. In
February 2024, IHG set out a clear framework for future value
creation over the medium to long term. As part of this, we aim to
grow ancillary products and fee streams, including those from
co-brand credit cards. The expansion of ancillary fee streams
creates further value in addition to IHG targeting delivering
100-150bps annual improvement in fee margin from operational
leverage. This is already being achieved in 2024, with fee revenue
growth and margin improvement from loyalty point sales to consumers
that is now being reported within results from reportable segments,
and is followed by today's announcement.
Elie Maalouf, Chief Executive Officer, IHG Hotels &
Resorts, commented: "We are delighted to continue our partnerships to provide
co-brand credit cards in the US. Following a detailed review of the
opportunities to grow this important ancillary fee stream, the new
agreements will create more opportunities for customers to engage
with IHG and our award-winning loyalty programme, further
strengthen IHG's enterprise and the System Fund for the benefit of
our hotel owners, and will drive significant shareholder value. We
look forward to continuing a close working relationship with our
partners to mutually benefit from the growth of the co-brand
programme in the US, and we continue to assess the potential for
co-brand credit cards in other markets."
For
further information, please contact:
Investor
Relations: Stuart
Ford (+44 (0)7823 828 739); Joe Simpson (+44 (0)7976 862
072)
Media Relations:
Neil
Maidment (+44 (0)7970 668 250); Mike Ward (+44 (0)7795 257
407)
For the purposes of the Market Abuse
Regulation, the person responsible for arranging the release of
this announcement is Nicolette Henfrey, EVP, General Counsel &
Company Secretary.
About IHG Hotels &
Resorts:
IHG Hotels & Resorts
(tickers: LON:IHG for Ordinary Shares; NYSE:IHG
for ADRs) is a global hospitality company, with a purpose to
provide True Hospitality for Good.
With a family of 19 hotel brands
and IHG One
Rewards, one of the world's
largest hotel loyalty programmes, IHG has over 6,500 open hotels in
more than 100 countries, and a development pipeline of over 2,200
properties.
-
Luxury & Lifestyle: Six Senses Hotels Resorts
Spas, Regent Hotels &
Resorts,
InterContinental
Hotels & Resorts,
Vignette
Collection,
Kimpton
Hotels & Restaurants,
Hotel
Indigo
-
Premium: voco
hotels,
HUALUXE
Hotels & Resorts,
Crowne
Plaza Hotels & Resorts, EVEN
Hotels
-
Essentials: Holiday
Inn Hotels & Resorts,
Holiday
Inn Express,
Garner
hotels,
avid
hotels
- Suites:
Atwell
Suites,
Staybridge
Suites,
Holiday Inn Club Vacations, Candlewood
Suites
- Exclusive
Partners: Iberostar
Beachfront Resorts
InterContinental Hotels Group PLC is
the Group's holding company and is incorporated and registered in
England and Wales. Approximately 375,000 people work across IHG's
hotels and corporate offices globally.
Visit us online for more about
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and IHG One
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