Global Brands S.A. Successful 1st "Mega Week" in Switzerland
May 25 2011 - 8:00AM
RNS Non-Regulatory
TIDMGBR
Global Brands S.A.
25 May 2011
25 May 2011
Global Brands S.A. ("Global Brands" or "the Company")
Domino's Pizza Switzerland - 40% growth achieved with classic
"Mega Week" promotion
Almost 40% more revenue and nearly 80% more sales at lunchtime -
this is the impressive record of the recent Domino's Pizza "Mega
Week" held from the 16(th) to the 22(nd) May 2011 in
Switzerland.
This was the first time Domino's Pizza Switzerland carried out
the well-established "Mega Week" promotion in the country,
achieving impressive results. In the week of 16(th) to 22(nd) May
2011, almost 40% more product was sold from the twelve Swiss stores
compared to the same week last year. Lunchtime sales were up by
almost 80% and the number of orders increased by over 70%. Queues
of customers wanting to take advantage of special offers formed in
front of some of the stores.
"Mega Weeks" from Domino's Pizza are popular in many countries,
an event in which products are sold at highly attractive
promotional prices. The event in Switzerland was advertised through
direct and social media and by decorating the stores.
Domino's Pizza Switzerland is represented by the master
franchise holder Global Brands S.A. and now has 12 stores in German
and French speaking parts of the country. In addition, Global
Brands expects to open three new franchise stores in the Basel area
in the near future.
For further information:
Global Brands S.A.
Simon Bentley, Chairman Tel: (0) 20 7317 8022
www.globalbrands.ch
Libertas Capital
Thilo Hoffmann Tel: (0) 20 7569 9650
Sandy Jamieson www.libertascapitalpartners.com
Alexander David Securities Ltd
Bill Sharp Tel: (0) 20 7448 9820
Fiona Kinghorn Tel: (0) 20 7448 9829
www.ad-securities.com
Financial Dynamics
Jonathon Brill Tel: (0) 20 7831 3113
Caroline Stewart www.fd.com
Notes to Editors:
Global Brands is a public company incorporated under the laws of
Luxembourg and established in 1999. The company has been admitted
to trading on the AIM of the London Stock Exchange since 2005.
The Company is the owner and operator of the exclusive master
franchise of Domino's Pizza in Switzerland, Luxembourg and
Liechtenstein. Domino's Pizza is the world's leading pizza delivery
brand, with over 9,300 franchised and Company-owned stores across
65 international markets.
Global Brands SA's stated strategy is to add additional
international brands to its portfolio.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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