RNS Number:9536L
JumpTV Inc.
16 January 2008


JumpTV Secures Exclusive Online Streaming and Mobile Rights for FIFA 2010 World
Cup South American Qualifying Matches

Company Takes Equity Stake in SCP Worldwide's Rights to Distribute to ESPN,
DirecTV, Dish Network and Others

TORONTO and NEW YORK, NY -- (MARKETWIRE) -- 01/16/08 -- JumpTV
(TSX: JTV) (AIM: JTV), a leader in streaming premier sports events
and international television over the Internet, announced today that
it has acquired from SCP Worldwide the exclusive North American
online and mobile rights for the 70 remaining matches of the FIFA
2010 World Cup South American region qualifying matches and up to 40
associated "friendly" matches.

JumpTV also announced that is has taken an equity stake in SCP
Worldwide's overall broadcast rights for this content. SCP and JumpTV
have jointly secured distribution deals for this content with ESPN,
DIRECTV(R) (NASDAQ: DTV), DISH Network(R) (NASDAQ: DISH) and InDemand
to create an integrated coverage package.

JumpTV paid approximately US$3.5 million for a minority stake in the
rights for all broadcast platforms, including DTH, cable, terrestrial,
Internet and mobile. As part of the transaction, JumpTV will
exclusively carry the live games online and will sub-license
on-demand highlights to other potential online partners. JumpTV and
SCP will also select and sub-license to mobile partners.

"JumpTV is committed to investing in world-leading sports content",
said Jordan Banks, Chief Executive Officer of JumpTV. "Our
partnership with SCP is evidence of our momentum in the sports arena
and particularly in respect to sports on the Internet."

From June 2008 through November 2009, JumpTV will offer all 70 games
of the tournament. The matches will be played between the 10 South
American Federations, which have won more World Cups in the past 13
tournaments than any other continent and includes world powerhouses
-- Brazil and Argentina. JumpTV will also offer up to 40 associated
"friendly" matches over the term. Pricing for the pay-per-view
packages will be determined at a later date and certain games may be
offered on a free, ad-supported basis.

Nada Usina, President of JumpTV Sports said, "The 70 games and
matches that JumpTV will be streaming live online represents some of
the most valuable advertising inventory we've ever offered. For the
major brands looking to reach the world's most passionate, involved
audiences, these matches pose a unique opportunity. JumpTV's ability
to not only stream pre-roll ads, but also to customize an advertising
environment around the broadcast and target consumers in an
incredibly focused fashion, is a tremendous asset to advertisers."

G. Scott Paterson, executive chairman of JumpTV added, "With over 90
Hispanic television channels streaming live globally on JumpTV, we
are uniquely positioned to optimize the marketing of the South
American World Cup qualifying tournament. We are delighted to be
partnering with SCP, DirecTV, Dish Network, inDemand and ESPN to
bring this valuable sports property to soccer fans across North
America."

"To have JumpTV become a strategic partner with us for this property
will allow us to maximize the value of this prestigious tournament,"
said Chris Bevilacqua, partner, SCP Worldwide. "After working
closely with them on their carriage of the first four rounds of the
tournament, it became very clear that they were the right company to
move forward with. This also signifies the first of what we expect
will become a deeper strategic relationship between our two
companies."

About JumpTV

JumpTV is a leading distributor of live sports and international
television over the Internet. With more than 300 television channels
from 75+ countries and more than 175 partnerships with sports teams
and leagues, JumpTV delivers full-screen sports, news and
entertainment content on a real-time basis from all corners of the
globe to computers and IP-enabled devices. For more information,
visit www.jumptv.com and www.collegesportsdirect.com.

About SCP Worldwide

Based in New York City, SCP Worldwide is a sports, media and
entertainment company with worldwide assets that is owned and operated
by David W. Checketts and his partners, Mike McCarthy, Ken Munoz,
Chris Bevilacqua, Dean Howes and Alan Pace. Together they form an
experienced management team with a proven track record in the sports,
entertainment, media and financial fields with a combined impressive
resume which includes Madison Square Garden and its cable networks
MSG, FSN New York, the first-ever college sports network, CSTV, the
first-ever college conference network, the MTN and financial stalwart
Lehman Brothers.

SCP Worldwide's growing cadre of properties include: the National
Hockey League's St. Louis Blues, Scottrade Center and Kiel Opera House
in St. Louis, Missouri; Major League Soccer's Real Salt Lake and
Sports Radio KALL 700 AM in Salt Lake City, Utah; a controlling
interest in New York City based Running Subway, a live entertainment
company which is once again producing "Dr. Seuss' How The Grinch
Stole Christmas! The Musical" on Broadway this past Holiday Season;
and heralded television and broadband production company,
Tupelo-Honey Productions. In addition, SCP Worldwide has a long-term
marketing partnership with world renowned soccer club Real Madrid.

SCP Worldwide is also constructing a soccer-specific stadium with
related entertainment elements in Sandy, Utah.

Forward-looking statement

Certain statements herein may constitute forward-looking statements,
including those identified by the expressions "may," "will,"
"should," "could," "anticipate," "believe," "plan," "estimate,"
"potential," "expect," "intent" and similar expressions to the extent
they relate to JumpTV or its managements. These statements reflect
JumpTV's current expectations and are based on information currently
available to management. These forward-looking statements are subject
to a number of risks, uncertainties, assumptions and other factors
that could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risk
Factors" contained in JumpTV's prospectus (admission document) dated
August 1, 2006 and the matters discussed under "Risk Factors"
contained in JumpTV's final short form prospectus dated February 19,
2007. These forward-looking statements are made as of the date
hereof, and JumpTV assumes no obligation to update or revise them to
reflect new events or circumstances.

JUMPTV PR / IR Contacts
North America:
Lewis Goldberg
KCSA Worldwide
+1-212-896-1216
lgoldberg@kcsa.com

Nada Usina
President
JumpTV
+1-407-936-0809


                      This information is provided by RNS
            The company news service from the London Stock Exchange

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