Crossrider plc First day of dealings -2-
September 30 2014 - 2:00AM
UK Regulatory
The Directors believe that Crossrider benefits from a number of
key strengths that differentiate it from its competitors and which
they believe will enable it to take advantage of current and future
growth opportunities. These strengths include:
-- A diversified business model. Crossrider is uniquely
positioned across the digital advertising ecosystem with resultant
diversified revenue streams.
-- A strong position to take advantage of the growth in mobile
which is expected to be the fastest growing stream of digital
advertising.
-- An excellent track record in retaining publishers and
advertisers. Crossrider's revenue retention rate for the six month
period ending 30 June 2014 compared to the six month period ending
31 December 2013 was approximately 140 per cent. Crossrider defines
its revenue retention factor as: revenue in the current period
derived from customers who contributed to revenue in the prior
period expressed as a percentage of total revenue in the prior
period.
-- A market leading web app development platform.
-- Established relationships with a large network of digital
media publishers.
-- A scalable and adaptable technology platform.
-- The Group is profitable and cash generative: generating
adjusted EBITDA (on a pro forma basis) of US$7.7 million in the
first half of 2014.
Digital Advertising Market
-- eMarketer estimates that global ad spending in 2014 will be
$545 billion and, within this, it estimates that global digital ad
spending is set to represent $138 billion.
-- Crossrider operates in a number of rapidly growing
interlinked digital advertising markets. Global digital advertising
is projected to grow to $204 billion in 2018, representing a
compounded annual growth rate of 11.8 per cent. per annum from 2012
to 2018.
-- In 2018 digital is forecast to account for 31 per cent. of
total advertising revenue and is expected to be the main growth
driver in the overall market.
-- The digital advertising market includes both "online" and
"mobile" segments. Mobile advertising has been growing rapidly and
is considered a strong growth area in the future.
-- eMarketer estimates that the mobile advertising market has
grown from $8.8 billion in 2012 to $18.0 billion in 2013 and
expects the market to reach $94.9 billion in 2018. They expect this
market to grow at a compound annual growth rate of 48.6 per cent.
between 2012 and 2018, driven by the growth in the number of smart
mobile devices in this market and the increased use of such
devices.
- Ends -
This information is provided by RNS
The company news service from the London Stock Exchange
END
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