Bidstack Group PLC Bidstack Expands Portfolio With New Partnership
April 28 2022 - 2:02AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
28 April 2022
REACH ANNOUNCEMENT
28 April 2022
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack expands mobile and fashion portfolio with new Nanobit
partnership
Bidstack Group Plc (AIM: BIDS), the in-game brand activation
platform, is pleased to announce a new and exclusive partnership
with Hollywood Story: Fashion Star, a fashion and lifestyle game
developed by Nanobit .
Hollywood Story: Fashion Star is a role-playing casual mobile
game that allows players to live their movie star dream and
experience the life of a celebrity. During the game, players can
shoot in films, date celebrities and even star in high profile
magazines. The popular role-playing game offers an immersive
story-telling experience and is available on iOS and Android to
players around the world.
Nanobit is an award-winning global mobile game development
studio that was founded in 2008 in Zagreb, Croatia. It has a team
of more than 150 people and has seen more than 175m downloads
across its portfolio of games since it first launched.
The new partnership will see Bidstack integrate ads seamlessly
into the game's cityscape environments, enabling Nanobit to deliver
non-intrusive and relevant brand experiences to its growing
audience - enhancing the authenticity of the game.
Mobile gaming continues to boom, and this growth is expected to
continue. Data from Iron Source shows that mobile gaming is
expected to reach $272B by 2030, whilst the mobile gaming market
generated $93.2B in 2021 and almost 83B game downloads.
Of the new partnership, Ivan Murat , Chief Operating Officer at
Nanobit, said: "We are thrilled about our new partnership with
Bidstack and are eager to see what it brings to our respective
companies and our players.
"We aim to deliver an immersive experience to our community that
is playing Hollywood Story and integrating in-game native ads is an
additional step we are taking in that direction. We are excited
about the opportunity to show ads in natural locations in our game
such as billboards, bus stops, and storefronts. "
Antoine Jullemier , VP of Gaming at Bidstack, added: "We're
excited to be working with Nanobit and to be strengthening our
fashion-focused offering. This partnership allows us to introduce
new premium brands into the gaming space while adding authenticity
and realism to the game.
"With Hollywood Story: Fashion Star, our native ads are blended
naturally into the gameplay without disruption to the player, and
adding the game to our growing vertical helps us to maintain the
diverse audience that brands are looking for."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh / Tom Marsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
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April 28, 2022 02:02 ET (06:02 GMT)
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