TIDMPROX
Proxama PLC
07 September 2015
Proxama PLC
("Proxama" or the "Company")
New Contract Win with Ubiquitous
4000 Black Cabs to offer Proximity Marketing
London, 7th September 2015: Proxama PLC (AIM: PROX), the
international mobile commerce Company specialising in proximity
marketing and provider of end-to-end payment solutions for card
issuers, is pleased to announce a long term exclusive contract with
Ubiquitous, the UK's largest provider of taxi advertising.
Under the new contract, our Proximity Marketing Division, which
focuses on connecting consumers to retailers and brands via mobile
proximity marketing using Bluetooth Low Energy (BLE) Beacons, will
look to install beacons in up to 4000 Black Cabs across the UK so
that passengers can receive context-relevant messaging, as they
travel to their destinations.
The team at Ubiquitous has more than 80 years' combined
experience in taxi advertising, with Managaing Director, Andrew
Barnett personally having more than 35 years. Over the past decade
Ubiquitous has pioneered UK taxi advertising and has created many
of the media opportunities that are available to brands today, from
internal Tip-Seats to fully wrapped 'Livery' taxis, complete with
NFC and passenger Wi-Fi. Ubiquitous operates taxi advertising in
all of the UK's key cities and is therefore the natural partner to
introduce the next innovation in Black Cab advertising.
During the course of one year, each London taxi is estimated to
make around 4,500 journeys, principally around central London
locations, rail stations and London's airports - similar journeys
are experienced in other UK key cities. London's regular taxi users
tend to have high personal income, are smartphone and tablet
enabled and are likely to be middle-management and above - in
short, a very desirable group and one which brands very much seek
to reach. Proxama's beacons will enable existing clients of
Ubiquitous to send relevant offers and content to passengers'
smartphones when they are in the back of taxi and have the time
available to read the messages and if interested click through to
the advertiser's website.
The exclusive contract is for a three year period. Based on data
from our existing beacon networks we anticipate that 24% of
consumers who receive in the moment relevant notifications
click-through to the app, a significantly higher response than
other forms of mobile advertising.
Andrew Barnett, Managing Director, Ubiquitous comments "Being
the first company to put beacons into Black Cabs on a significant
scale is consistent with our innovative track record and I am
delighted to be working with Proxama who are quickly establishing
themselves as pioneers in this market. For our clients the
opportunity to connect with their customers through proximity
marketing, in a high dwell-time setting such as the back of the
cab, provides a unique one-to-one moment in which there is the time
to respond to messages and offers."
Jon Worley, CEO of Proxama marketing division comments, "This is
an excellent high profile partnership for us and one which we
believe is extremely well suited to proximity marketing. The
average cab journey lasts around 20 minutes in London and is a
natural time for people to check their smartphone for messages and
new content. We look forward to seeing the customer reaction.
Our network of beacons has grown rapidly across London since the
beginning of the year. Advertisers are now able to make use of the
Proxama Network which covers London buses, airports and black cabs,
with further expansion planned across multiple sectors."
Enquiries:
Proxama PLC
John Kennedy, Chief Executive 020 3668 2888
Peel Hunt LLP
(Nominated Adviser and Broker)
Richard Kauffer
Euan Brown 020 7418 8900
Novella
Tim Robertson
Ben Heath 020 3151 7008
About Proxama
-- Proxama is an international mobile commerce Company
specialising in proximity marketing via mobile and providing
end-to-end solutions for card issuers to migrate customers from
magnetic stripe credit and debit cards to contactless mobile
payments.
-- The technology to support mobile payments is now in place.
90% of the world's smartphones have technology to make mobile
payments and in 2015 30 million contactless mobile payments are
expected to be made compared to 3 million in 2014.
-- Proxama has been at the forefront of this market for the last
10 years. Today, Proxama's solutions are used by banks, financial
institutions, loyalty companies, media owners, stadium owners,
retailers and brands. Current clients include: Fiserv, Exterion
Media, Harrods, Ubisoft, Gala, Purple Seven and Argos.
-- The proximity marketing division focuses on connecting
consumers to brands and retailers via Bluetooth Low Energy (BLE)
beacon technology and Near Field Communication (NFC). Proxama
establishes and owns beacon networks in high footfall locations
such as City Centres, transport networks, stadia, shopping malls,
entertainment hubs and retail outlets, which are then able to
communicate to consumers via messages to mobiles when the consumer
is in close proximity to a beacon. The technology platform at the
heart of this division is TapPoint(R)
-- The payments division manages end-to-end credit and debit
cards solutions on behalf financial institutions in the United
States, Europe and the Middle East and specialises in enabling the
migration of cards from magnetic stripe cards, to chip and pin
cards and from contactless chip cards to mobile devices. The
technology behind this division is Proxama's Digital Enablement
Platform.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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September 07, 2015 02:00 ET (06:00 GMT)
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