Tremor International Ltd Integration Update
July 11 2019 - 2:00AM
RNS Non-Regulatory
TIDMTRMR
Tremor International Ltd
11 July 2019
11 July 2019
Tremor International Ltd
("Tremor," or the "Group")
Integration Update:
Launch of combined Advanced TV Offering
Tremor International Ltd (AIM: TRMR), a global leader in
advertising technologies, announces that it has completed combining
the capabilities of Tremor Video and RhythmOne's Advanced TV
solution, YuMe to create an enhanced Connected TV (CTV)
offering.
The combination marks an important milestone in the ongoing
integration of RhythmOne into the larger group, providing brands
and agencies a comprehensive suite of Connected TV advertising
solutions. The CTV advertising market is a core focus for Tremor,
with research showing that in 2019 US advertisers will spend $3.8
billion on Over-the-Top (OTT) video advertising, with that figure
rising to $5 billion next year(1) .
The combined offering allows advertisers to deliver their videos
across all screens in real-time, thereby allowing brands to reach
linear TV audiences on second-screen devices, such as smart phones
and tablets, as well as CTV. Furthermore, Tremor Video's in-house
Creative Studio enables brands and advertisers to ensure their
advertisements stand out, while the Group's audience measurement
capabilities allow advertisers to track the return on investment on
their CTV spend.
Ofer Druker, Chief Executive Officer of Tremor International,
commented:
"We continue to make excellent progress in the integration of
RhythmOne. The prospective combination of YuMe's and Tremor's video
capabilities was one of the key elements underpinning our decision
to merge with RhythmOne and I'm pleased we have been able to launch
the combined offering in such a timely manner. We believe this
combination creates a compelling platform for brands seeking to
realise the value of CTV, as a segment of digital advertising that
continues to demonstrate robust growth."
(1)
https://www.emarketer.com/Chart/US-Over-the-Top-OTT-Video-Ad-Spending-2018-2020-billions/227603
For further information or enquiries please contact:
Tremor International Ltd Tel: +972 3 545
3900
Ofer Druker, Chief Executive Officer
Yaniv Carmi, Chief Financial Officer
finnCap Ltd Tel: +44 20 7220
Corporate Finance - Jonny Franklin-Adams, 0500
James Thompson, Hannah Boros
ECM - Tim Redfern, Richard Chambers
Vigo Communications Tel: +44 20 7390
Jeremy Garcia 0230
Antonia Pollock
Charlie Neish
About Tremor International
Tremor International Ltd is a global leader in advertising
technologies, operating in more than 70 countries. It has three
core divisions: Tremor Video (brand advertising), Taptica
(performance advertising) and RhythmOne (media).
Tremor Video helps advertisers deliver impactful brand stories
across all screens through the power of creative video
intelligence-innovative video technology combined with advanced
audience data and captivating creative. Tremor Video is one of the
largest and most innovative video advertising companies in North
America, with offerings in CTV, influencer marketing, and private
marketplaces.
The Taptica performance business is an end-to-end mobile
technology advertising platform that helps the world's top brands
reach their most valuable users with the widest range of traffic
sources available today. Its proprietary technology leverages big
data to target quality media at scale. It works with more than 600
advertisers including Amazon, Alibaba, Bytedance, Netmarble,
Stubhub and OpenTable.
RhythmOne drives real business outcomes in multiscreen
advertising. Its highly-ranked programmatic platform efficiently
and effectively delivers performance, quality, and actionable data
to demand and supply-focused clients and partners - and its
influencer marketing offering fosters action and awareness by
connecting brands with influencers who create and distribute
branded content to engaged consumers.
Tremor International Ltd is headquartered in Israel and
maintains offices throughout the US and Canada, Asia-Pacific,
Europe, India, and Latin America, and is traded on the London Stock
Exchange (AIM: TRMR).
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END
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