Be Heard Group PLC Be Heard Partners and Vodafone Microsite Launch
August 03 2017 - 3:00AM
RNS Non-Regulatory
TIDMBHRD
Be Heard Group PLC
03 August 2017
3 August 2017
Be Heard Group plc
('The Group' or 'Be Heard')
Be Heard Partners support Vodafone UK in Rapid Development and
Launch of New Microsite
Be Heard Group plc (AIM: BHRD), the digital marketing services
group, is pleased to announce its work on Vodafone Labs, a
microsite launched by Vodafone UK. Working in partnership with
Vodafone Digital, Be Heard Partners MMT Digital and agenda21
developed the launch iteration in just two weeks.
The new microsite, Vodafone Labs, is a central hub that will
showcase Vodafone UK's latest innovations in technology and act as
a platform for attracting new talent to Vodafone's digital team.
Visitors to the site can experience cutting-edge Vodafone
initiatives including TOBi, the first live chatbot in UK telecoms,
and new voice authentication services which are being tested using
Amazon's Alexa. For prospective candidates, the site offers an
introduction to the digital team, alongside details of current
vacancies.
MMT Digital and agenda21's shared model of engagement with
Vodafone saw the deployment of integrated teams working together to
deliver a fully optimised microsite. Together the product owner,
designers and developers quickly defined a strong Minimum Viable
Product ('MVP') which allowed Vodafone UK to effectively prioritise
its business requirements and substantially reduce time to market.
The Lab's MVP microsite was conceived and delivered in a single
sprint including not only design, build, SEO and analytics but also
the production of content and online video.
The Partners' agile culture allowed development to move forward
while the site was tested daily with Vodafone's stakeholders via a
daily build of the demonstration environment. Developers created
pages from wireframes where User Interface ('UI') design hadn't
been created and in some cases, didn't need to be fully designed.
This saved time significantly and prevented the scope creep
ambitious design sometimes brings.
Jon Davies, head of digital at Vodafone UK, said:
"The content and messages on our new site represent our big
ambition to be a leader across our industry and beyond.
Transforming what we deliver and how we deliver is at the centre of
Vodafone Labs. Feedback from inside and outside the business has
been fantastic and we are looking forward to continuing the story
of digital Innovation in Vodafone."
Richard Costa-D'Sa, Chief Growth Officer at Be Heard, said:
"This project demonstrates perfectly how our Partner companies
can work together to help leading brands such as Vodafone showcase
their businesses and connect meaningfully with important digital
audiences. Our partnership method and agile culture can make the
difference to brands wanting to achieve real impact in today's
fast-moving digitally-powered world. I believe that drawing
together Partners to deliver powerful shared projects like this
will be an engine for sustained growth at Be Heard."
For further information, please contact:
Be Heard Group plc +44 20 3828 6269
Peter Scott,
Executive Chairman
Robin Price,
Chief Operating Officer
and Chief Financial Officer
Bell Pottinger (Financial
PR) +44 20 3772 2573
Elly Williamson / Liz ewilliamson@bellpottinger.com
Morley
Notes to Editors:
About Be Heard Group plc
Be Heard Group plc (AIM:BHRD) is a digital marketing services
group operating at the intersection of marketing, technology and
e-commerce. Our vision is to build an agile interconnected group
focused on helping clients maximise their return-on-investment from
digital marketing. To achieve this, we acquire and connect
best-in-class partner companies spanning key digital disciplines,
providing management experience, access to deeper resources and a
strong platform for growth.
Our four partners today are:
Agenda 21 Digital Holding Limited ('agenda21'), a digital media
and analytics agency, which became a partner on
admission in November 2015 www.agenda21digital.com
MMT Limited ('MMT Digital'), a user experience ("UX"), design
and build agency, which became a partner in May
2016 www.mmtdigital.co.uk
Kameleon Worldwide Limited ('Kameleon'), a content marketing
agency, which became a partner in December 2016
www.kameleon.co.uk
Freemavens Limited ('Freemavens'), a data-driven analytics and
insight consultancy, which became a partner in
February 2017 www.freemavens.com
www.beheardgroup.com
@Be_Heard_Group
This information is provided by RNS
The company news service from the London Stock Exchange
END
NRAZLLFBDVFBBBB
(END) Dow Jones Newswires
August 03, 2017 03:00 ET (07:00 GMT)
Mithril Cap (LSE:MITH)
Historical Stock Chart
From Jul 2024 to Aug 2024
Mithril Cap (LSE:MITH)
Historical Stock Chart
From Aug 2023 to Aug 2024