MSG Milestone Grp

 
TIDMMSG 
 
 
   MILESTONE GROUP PLC 
 
   ("Milestone" or the "Company") 
 
   Milestone announces the launch of Alchemy 
 
   Milestone, (AIM: MSG) the provider of digital media and technology 
solutions announces the launch of its unique Alchemy digital media 
platform and the commencement of its first social impact fundraising 
campaign, the Metropolitan Police's Divert scheme ("Divert"). 
 
   Alchemy (www.alchemy-media.net) is a digital platform that allows its 
users to purchase the most recent music, video and e-books, make 
donations to charity, and fund social initiatives. 
 
   Alchemy users can buy and download from an extensive and growing library 
of over 40 million songs, 90,000 films, 100 internet TV channels, 
300,000 TV programmes, 1.4 million apps & games and 2.7 million e-books. 
 
   The platform structure not only allows for a proportion of each sale to 
go towards the funding of the Milestone Foundation's ("Foundation") 
grass roots initiatives which help young people gain meaningful 
employment, but also allows users to support the Foundation's 
initiatives through donating or participating in crowdfunding. 
 
   The first scheme to take advantage of Alchemy's crowdfunding initiative 
is Divert, which is run by the Metropolitan Police working with the 
Milestone Foundation, aims to divert young adults aged between 18 to 25 
away from repeat offending and towards gainful employment where their 
particular skills and passions can be utilised. Divert has been a great 
success in Brixton where the scheme began a year ago, reducing 
re-offending by the young adults participating by over 60%. Using 
Alchemy's crowdfunding platform and Axis Stars social media influencers, 
Divert hope to raise upwards of GBP250,000 to start to rollout the 
scheme to other London boroughs and then nationally. 
 
   For providing Alchemy, Milestone receives revenue in the form of a 
percentage of every sale made through this global media platform. 
Milestone also anticipates that there will be commercial benefits gained 
from the additional partnerships made through Alchemy. 
 
   This announcement contains inside information for the purposes of 
Article 7 of EU Regulation 596/2014. 
 
   Deborah White, CEO of Milestone commented: 
 
   "Alchemy has been designed to provide new revenue opportunities for 
Milestone and raise the public's awareness and funding for our 
activities and those of our partners. Alchemy allows its users to give 
to charitable causes as a result of a purchase, make a donation or 
contribute to a social initiative. I believe that the ability to do good 
as a consequence of buying digital entertainment will be a big draw." 
 
   For further information: 
 
 
 
 
Milestone Group PLC 
Deborah White, Chief Executive                   Tel: 0207 929 7826 
 
Cairn Financial Advisers LLP, Nominated Adviser 
Liam Murray                                      Tel: 0207 148 7900 
 
Hybridan LLP, Broker 
Claire Louise Noyce                              Tel: 0203 764 2341 
 
Walbrook PR Limited, PR 
Gary Middleton/Paul Cornelius/Paul Whittington   Tel: 0207 933 8780 
 
 
 
   This announcement is distributed by Nasdaq Corporate Solutions on behalf 
of Nasdaq Corporate Solutions clients. 
 
   The issuer of this announcement warrants that they are solely 
responsible for the content, accuracy and originality of the information 
contained therein. 
 
   Source: Milestone Group PLC via Globenewswire 
 
 
  http://www.milestonegroup.co.uk/ 
 

(END) Dow Jones Newswires

October 14, 2016 02:01 ET (06:01 GMT)

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