TIDMMXM 
 
 
Maxima Holdings PLC 
05 May 2010 
 
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MAXIMA RNS RELEASE: 
    Maxima Holdings plc 
 (AIM:MXM) 
 
Maxima strengthens alignment with 
                           Microsoft and Citrix 
 
 
Maxima Holdings plc (AIM: MXM), the IT business systems and managed services 
company, has strengthened its alignment with some of the industry's largest and 
most influential technology partners by securing further specialist 
accreditation with Microsoft and Citrix.  Maxima differentiates itself from its 
competitors by concentrating on a limited number of sectors and propositions. 
These latest advanced vendor accreditations support the company's ability to 
meet increasing demand for virtualisation and on-demand cloud-based services, 
and strengthen its provision of Microsoft Dynamics  AX/CRM solutions for 
organisations primarily in the Construction, Manufacturing and Services 
industries. 
 
MAXcel business apps meet highest Microsoft standard for partner-developed 
solutions 
Maxima's next generation MAXcel suite of specialist integrated business apps is 
now Certified for Microsoft Dynamics - Microsoft's highest standard for 
partner-based software.  This certification again confirms Maxima and MAXcel as 
the right choice for organisations in the contract management, service 
management and manufacturing sectors that are looking to deploy Microsoft 
technologies at the heart of their business. 
 
Strengthens end-to-end virtualisation capability with highest levels of 
Citrix accreditation 
As part of its drive to help customers speed the adoption of highly available 
and scalable virtual desktop solutions, Maxima has also extended its 
comprehensive virtualisation and cloud computing capability by securing Citrix 
Solution Advisor Gold and Platinum status for the UK and Ireland.  The provision 
of virtualisation services is one of Maxima's four key strategic growth areas, 
and the company is working closely with major partners such as Citrix and 
Microsoft to bring major virtualisation benefits to organisations across the UK 
and Ireland. 
 
Maxima Chief Executive Officer Graham Kingsmill commented: "Over the last 
year we've successfully strengthened our integrated product and services 
propositions, and these latest accreditations leave us ideally placed to support 
our customers, whether they're looking to deploy their IT solutions on premise 
or if they choose to adopt a cloud approach and select a hosted solution with 
their applications running on virtualised IT platforms.  Maxima is one of the 
few cloud specialists able to offer a full, end-to-end virtualisation approach. 
Securing these advanced accreditations is an important part of this drive, and 
is already proving invaluable in helping us to secure recent major Citrix and 
Microsoft orders across both the UK and Ireland." 
 
For further information please contact: 
 
 Maxima Holdings plc 
 Graham Kingsmill 
David Memory 
 
Chief Executive Officer                           Chief 
Financial Officer 
 
Tel: +44 (0)1242 211 211                        Tel: +44 
(0)1242 211 211 
 
Cenkos (Nominated advisor to the Company) 
Stephen Keys / 
Beth McKiernan 
 Tel: +44 (0)20 7397 8900 
 
 Hogarth PR 
 James White / 
Vicky Watkins 
 Tel: +44 (0)20 7357 9477 
 
 About Maxima: 
Maxima (AIM:MXM) is a leading IT business  systems and managed services company, 
providing Business Solutions and Support Enablement Services to over 1,400 
organisations across the UK, Ireland and the USA. The company's core service 
offerings include virtualisation, network infrastructure and communications, 
business intelligence and comprehensive Microsoft Dynamics AX/CRM solutions for 
key sectors including construction, manufacturing and services. For more 
information about Maxima, please visit www.maxima.co.uk. 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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