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Maxima Holdings PLC 
01 July 2010 
 
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New Maxima Competency Centres confirm focus on areas of core technology 
competency 
 
1 July 2010 
MAXIMA RNS RELEASE: ("Maxima" or "the company") 
 
Maxima Holdings plc (AIM: MXM), the IT business systems and managed services 
company, has announced that it has opened the first two in a series of 
specialist Maxima Competency Centres to be launched this year, aimed at 
differentiating the company and demonstrating its ability to deliver 
cloud-enabled solutions for customers. 
 
 With the opening of the company's 
Virtualisation Competency Centre in Dublin and a Microsoft Competency Centre in 
the Thames Valley, Maxima is delivering on its commitment to invest in those 
technology areas where the company has a core competence - and where there is a 
stronger propensity to spend among FDs, CIOs and their IT operations. 
 
 The 
new Maxima Virtualisation and Microsoft Competency Centres will be followed by 
two further Business Intelligence and Unified Infrastructure centres. These will 
be based in London and opened later this summer. The new centres are part of a 
major Maxima investment programme to create state-of-the-art, themed 
demonstration and presentation facilities that will also serve as a showcase for 
the company's proven solutions capabilities. 
 
 
Maxima Chief Executive Officer Graham Kingsmill commented:"These two new 
Competency Centres are an important element in our programme to re-engineer the 
Maxima business so that our technology, infrastructure and business solutions 
are completely aligned with the requirements of cloud-based services. Visitors 
to our new Competency Centres will be able to see all the latest virtualisation 
techniques and Microsoft solutions in action, see how the technologies play a 
key role in the development of broader cloud-enabled solutions, and gain an 
insight into exactly the kind of benefits they're likely to achieve through 
successful deployment." 
 
Maxima's strategic technology partners have 
welcomed the launch of the new Competency Centres. Niall Gilmore, Sales Country 
Manager for Citrix Ireland, said: "we encourage organisations considering a 
virtualisation approach to get in touch with Maxima and find out how they can 
put virtualisation and our Citrix solutions to work in their business". 
Microsoft's Product Manager for Microsoft Dynamics AX, Fiona Nolan also 
commented, saying: "Maxima is creating a best practice template for how partners 
can take their Microsoft Dynamics AX propositions to market." 
 
For further 
information please contact: 
Maxima Holdings plc 
Graham Kingsmill, Chief Executive Officer - 
                                         Tel: +44 (0) 1242 211 211 
 David 
Memory, Chief Financial Officer - 
               Tel: +44 (0) 1242 211 211 
 
Cenkos (Nominated advisor to the 
Company 
Stephen Keys - 
                                       Tel: +44 (0) 20 7397 
8900 
 
Hogarth 
James White / Vicky Watkins - 
                                         Tel: +44 (0) 20 7357 9477 
 
 About Maxima: 
Maxima (AIM:MXM) is a leading IT business systems and 
managed services company, providing Business Solutions and Support Enablement 
Services to over 1,400 organisations across the UK, Ireland and the USA. The 
company's core service offerings include virtualisation, network infrastructure 
and communications, business intelligence and comprehensive Microsoft Dynamics 
AX/CRM solutions for key sectors including construction, manufacturing and 
services. For more information about Maxima, please visit 
www.maxima.co.uk. 
 
For further information please contact: 
 Victoria 
Franks 
 Corporate Communications Manager 
 +44 (0) 7590 
098233 
marketing@maxima.co.uk 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 NRAWGUWWQUPUUBU 
 

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