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Maxima Holdings PLC

02 February 2011 02 February 2011

MAXIMA RNS RELEASE: ("Maxima" or "the company")

Maxima Holdings plc (AIM: MXM), the IT business systems and managed services company, has announced further sales successes for its Business Solutions and Unified Infrastructure operations, with contracts from Amtico International to host and manage core business IT applications, and with Ryanair to support the airline's business-critical web booking application using Citrix's latest web acceleration technology.

Accelerating web booking performance for Ryanair Maxima is Ireland's leading Citrix Solution Adviser, and has implemented seven Citrix NetScaler MPX 9500 hardware appliances to enhance server load balancing, improve web traffic management, increase security levels and substantially lower Ryanair's online operating costs. Maxima is also supporting the NetScaler implementation with a three-year support agreement, and is also providing ongoing day-to-day support for Ryanair's broader Citrix-enabled virtualisation infrastructure. According to Ryanair's IT Director, Eric Neville: "Online booking is obviously a critical service for Ryanair - particularly as our traffic volumes continue to grow - so it's essential that our Web infrastructure performs to the highest level. Having assessed the market it was clear that Maxima not only had the in-depth expertise in Citrix's core web acceleration technologies, but also had the proven implementation skills and competitive prices we required."

Hosting and managing core business IT applications for Amtico International Amtico International - the driving force behind some of the world's leading flooring brands - has selected Maxima to host and manage its core IT systems, including its business-critical QAD Enterprise Applications and the company's office software, within a secure hosted Maxima environment. Maxima's combination of hosting capabilities and its in-depth expertise in QAD Enterprise Applications, will help deliver lower operating costs and increased flexibility for Amtico's major ERP deployment. "We're confident that Maxima's specialist enterprise applications team will help us to manage our Microsoft applications and specialist ERP solution more effectively, while the company's best practice hosting infrastructure will allow us to optimise the running of our QAD Enterprise Applications - helping us to increase our IT agility, and reduce the risks associated with owning and operating complex enterprise applications across the broader Amtico business," said Amtico International's Group Finance Director, Andrew Elsby-Smith. Maxima Chief Executive Officer Graham Kingsmill added:"We're delighted that major organisations such as Amtico International and Ryanair are leveraging our comprehensive skills and expertise in key areas such as hosting, managed services, application deployment, cloud and virtualisation. These contracts highlight Maxima's strength in our key Business Solutions and Unified Infrastructure areas, as well as our ability to leverage our strong relationships with key technology partners."

For further information please contact:

Maxima Holdings plc Graham Kingsmill, Chief Executive Officer Tel: +44 (0)1242 211 211 David Memory, Chief Financial Officer Tel: +44 (0)1242 211 211 Cenkos (Nominated advisor to the Company) Stephen Keys Tel: +44 (0)20 7397 8900 MHP (PR) Reg Hoare / James White / Vicky Watkins Tel: +44 (0)20 3128 8100

About Maxima: Maxima (AIM:MXM) is a leading provider of IT business systems and managed services to over 1,400 organisations across the UK, Ireland and the USA. The company's Business Solutions and Support Enablement Services operations support all aspects of cloud computing delivery, including IaaS, PaaS and SaaS capabilities. Core Maxima solutions and services include virtualisation, web connectivity and infrastructure management, IT managed services provision, business intelligence, and comprehensive Microsoft Dynamics AX/CRM business solutions. For more information, please visit www.maxima.co.uk.

This information is provided by RNS

The company news service from the London Stock Exchange

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