TIDMNEO

Neovia Financial PLC

25 January 2011

 
 Press release   For immediate release 
                    Stand Number: 5154 
 

NEOVIA and Optimal Payments jointly exhibit at ICE Totally Gaming 2011

NEOVIA announces new merchant wins

Tuesday 25th January 2011 - NEOVIA Financial Plc (LSE: NEO) will be attending ICE Totally Gaming 2011 (ICE) alongside Optimal Payments, a leading provider of straight through processing solutions for merchants in North America and Europe. NEOVIA announced the acquisition of Optimal Payments to form a leading alternative payments business on 20th January 2011.

ICE (www.icetotallygaming.com), the world's leading showcase for gaming technology and new product innovation, is a three day e-gaming expo held at Earl's Court in London. Last year's event attracted almost 19,000 attendees from across the globe and the 2011 event, which runs from 25th to 27th January, is expected to be even bigger. Optimal Paymentsand NEOVIA will be at stand 5154 entertaining their current and potential customers, and will be showcasing the combination of their leading businesses in stored value and straight through processing.

NEOVIA also announces today a number of recently signed merchants for its NETELLER(R) e-wallet (including 1bet, Grand Casino and SwitchPoker) and its NETBANX(R) gateway business (including 2ergo, Kids and Co and Worldwide Flights).

Dan Starr, Executive Vice President and Chief Marketing Officer at NEOVIA, said: "This is an excellent start to 2011 for NEOVIA. Bringing Optimal Payments onboard makes us a truly international scale player in the alternative payment market. We are uniquely positioned to be the partner of choice with a wealth of experience in online gaming, risk management and product innovation."

Throughout the three days of ICE, the combined management teams will be holding one-on-one meetings with key merchants, other industry leaders and commentators to provide updates on NEOVIA's recent developments and to review the market, upcoming product releases and roadmaps.

Attendees wishing to schedule a meeting can contact NEOVIA at sales@neovia.com or Optimal Payments' Neil Erlick at neil@optimalpayments.co.uk - or visit stand 5154 on any of the show days.

# # #

The full list of merchants announced are:

1 Bet, 2ergo, Adam Eve Poker, Asianconnect, Best Bingo Network, Bet Motion, Casinoval, Cleopatra's Place, Coolpay's Masterpayments, Footydata, Fosse Data, Gamers 65, Grand Casino, Kids and Co, Livepartners, Lotoplay, Natures Range's Wyldfire, Pan Bet, Sun 988 Games SwitchPoker, T for 2, The Blue Rooms' Pure Studios, The IET, Timi Sun SRL Sports, Trading Point, Worldwide Flights, YOU Betta.

For further information contact:

NEOVIA Financial Plc

Andrew Gilchrist, VP Communications + 44 (0) 1624 698 713

Email: investorrelations@neovia.com

Twitter: https://twitter.com/neovia

Media Relations

Nick Daines / Sheelagh Connelly, Lumen PR

Tel: +44 (0) 20 7617 7019

Email: neovia@lumenpr.com

About NEOVIA Financial

Trusted by consumers and merchants in over 160 countries to move and manage billions of dollars each year, NEOVIA Financial Plc operates the world's leading independent online payments business. Through the NEOVIA Payment Suite(TM),featuring NETELLER(R), NETBANX(R), Net+(TM) and 1-PAY(TM) brands, NEOVIA Financial specialises in providing innovative and instant payment services where money transfer is difficult or risky due to identity, trust, currency exchange, or distance. Being independent has allowed the company to support thousands of retailers and merchants in many geographies and across multiple industries.

NEOVIA Financial Plc quoted on the London Stock Exchange's AIM market, with a ticker symbol of NEO. Subsidiary company NETELLER (UK) Ltd is authorised by the Financial Services Authority (FSA) to operate as a regulated e-money issuer. For more information about NEOVIA Financial visit www.neovia.com or subscribe at http://www.neovia.com/feeds/.

About Optimal Payments

Optimal Payments is a leading global payment processor that provides credit/debit card and e-check (Direct Debit) solutions to retail/point of sale, Internet, and mail-order/telephone-order (MOTO) merchants in Canada, the United States, Europe, and the Caribbean, processing in excess of US$ 2.5 billion in transactions annually. In operation for over 10 years, Optimal Payments was one of the first technology companies to provide services in the electronic payment business. Its head office is in Montreal, with additional offices in the United States; Gatineau, Quebec; and the United Kingdom.

Optimal Payments develops and maintains proprietary software, which enables its merchant clients to interface with various banks, credit and debit card providers, and other entities involved in the payment processing chain. Its software has advanced and highly effective fraud and risk-management components built into it, allowing the company to assist clients in mitigating the risk of fraudulent transactions. Its software and payment solutions are tailored to the needs of individual clients so that the services match their needs in a wide range of businesses with varying requirements. Visit www.optimalpayments.com for more information.

This information is provided by RNS

The company news service from the London Stock Exchange

END

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