Reach announcement*
28
January 2025
Nexxen International
Ltd
("Nexxen" or
the "Company")
Nexxen Fuels Growth with Live
Sports Offerings and Key Partnerships, Reaching Highly Engaged
Audiences Across Channels
By collaborating with
publisher partners and DSPs, Nexxen saw an increase in spend on
live sports packages, including a 315% increase from StackAdapt
campaigns
Nexxen, a global, flexible
advertising technology platform with deep expertise in data and
advanced TV, today announced advancements to its live sports
offerings as well as new, key partnerships with publishers in this
high-demand space. With Nexxen's live sports packages - which span
linear and streaming - advertisers and buyers can seamlessly reach
highly engaged audiences across channels. These packages aim to
address the fragmented nature of live sports viewing while also
enabling publishers and broadcasters to monetize their inventory
more effectively.
Through partnerships with both
premium publishers and demand-side platforms ("DSPs") -
including FOX Sports, FuboTV, DirecTV
and FanDuel Sports Network (formerly Bally
Sports) as well as programmatic advertising platform StackAdapt -
Nexxen is able to offer advertisers the opportunity to boost
campaign engagement and drive spend. In 2024, Nexxen experienced a
315% increase in spend on live sports deals from StackAdapt
campaigns.
"Live sports present a unique
opportunity for advertisers to connect with highly engaged
audiences across channels," said Greg Joseph, VP of Inventory
Development at StackAdapt. "By leveraging Nexxen's innovative live
sports packages, StackAdapt has been able to deliver exceptional
results for our clients, demonstrating the unparalleled value of
strategic partnerships in driving meaningful outcomes. This
collaboration reinforces our commitment to providing advertisers
with access to premium inventory that maximizes engagement and
ROI."
Additionally, the largest collection
of regional sports networks, FanDuel Sports Network - which values
Nexxen SSP as one of its preferred supply-side platforms - has
continued to see an increase in revenue, as more demand is
channeled through Nexxen's pipes.
"Partnering with Nexxen has
undoubtedly helped us maximize the value of our inventory," said
Kevin Connelly, Senior Director of Programmatic Sales and Business
Development at FanDuel Sports Network. "Their flexible tech stack
and strategic approach have streamlined our monetization efforts,
leading to a notable increase in revenue. Ultimately, Nexxen's
platform provides the efficiency and reach we need to effectively
connect with advertisers, delivering results for both FanDuel
Sports Network and our partners."
"The power and impact of live sports
is inescapable right now, and we don't expect these audiences to
lose interest any time soon," said Kenneth Suh, Chief Strategy
Officer at Nexxen. "By simultaneously making it easier for
advertisers and buyers to reach sports viewers, and for publishers
and broadcasters to monetize this sought-after inventory, we're
helping drive revenue growth across the board, no matter the
channel. It's a win-win."
About Nexxen
Nexxen empowers advertisers,
agencies, publishers and broadcasters around the world to utilize
data and advanced TV in the ways that are most meaningful to them.
Our flexible and unified technology stack comprises a demand-side
platform ("DSP") and supply-side platform ("SSP"), with the Nexxen
Data Platform at its core. With streaming in our DNA, Nexxen's
robust capabilities span discovery, planning, activation,
monetization, measurement and optimization - available individually
or in combination - all designed to enable our partners to reach
their goals, no matter how far-reaching or hyper niche they may
be.
Nexxen is headquartered in Israel
and maintains offices throughout the United States, Canada, Europe
and Asia-Pacific, and is traded on the London Stock Exchange (AIM:
NEXN) and NASDAQ (NEXN). For more information, visit
www.nexxen.com.
For
further information please contact:
Nexxen International Ltd.
Billy Eckert, Vice President of Investor Relations
ir@nexxen.com
Caroline Smith, Vice President of
Communications
csmith@nexxen.com
Vigo Consulting (U.K. Financial PR & Investor
Relations)
Jeremy Garcia / Peter Jacob
Tel: +44 20 7390 0230 or nexxen@vigoconsulting.com
Cavendish Capital Markets Limited
Jonny
Franklin-Adams / Seamus Fricker / Rory Sale (Corporate
Finance)
Tim Redfern / Jamie Anderson (ECM)
Tel: +44 20 7220 0500
Forward-Looking
Statements
This press release contains forward-looking statements,
including forward-looking statements within the meaning of Section
27A of the United States Securities Act of 1933, as amended, and
Section 21E of the United States Securities and Exchange Act of
1934, as amended. Forward-looking statements are identified by
words such as "anticipates," "believes," "expects," "intends,"
"may," "can," "will," "estimates," and other similar expressions.
However, these words are not the only way Nexxen identifies
forward-looking statements. All statements contained in this press
release that do not relate to matters of historical fact should be
considered forward-looking statements, including without limitation
statements regarding the Nexxen sports offerings and key
partnerships and benefits or insights associated with the offering
as well as any benefits associated with any of Nexxen's products
and platforms including the Nexxen Marketplaces, Discovery Tool,
cross-screen measurement tools, Data Platform and CTV offering.
These statements are neither promises nor guarantees but involve
known and unknown risks, uncertainties and other important factors
that may cause Nexxen's actual results, performance or achievements
to be materially different from its expectations expressed or
implied by the forward-looking statements, including, but not
limited to, the following: negative global economic conditions;
global conflicts and war, including the current terrorist attacks
by Hamas, and the war and hostilities between Israel and Hamas and
Israel and Hezbollah, and how those conditions may adversely impact
Nexxen's business, customers, and the markets in which Nexxen
competes. Nexxen cautions you not to place undue reliance on these
forward-looking statements. For a more detailed discussion of these
factors, and other factors that could cause actual results to vary
materially, interested parties should review the risk factors
listed in the Company's most recent Annual Report on Form 20-F,
filed with the U.S. Securities and Exchange Commission
(www.sec.gov) on March 6, 2024. Any forward-looking statements made
by Nexxen in this press release speak only as of the date of this
press release, and Nexxen does not intend to update these
forward-looking statements after the date of this press release,
except as required by law.
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